ORCID Profile
0000-0002-6697-2676
Current Organisations
University of California Irvine School of Social Sciences
,
Macquarie University
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In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Health Policy | Sociology | Applied Sociology, Program Evaluation and Social Impact Assessment |
Health Education and Promotion | Public Services Policy Advice and Analysis | Health Policy Evaluation
Publisher: Elsevier BV
Date: 03-2021
Publisher: Informa UK Limited
Date: 09-2008
Publisher: Academy of Management
Date: 08-2020
Publisher: BMJ
Date: 12-2004
Publisher: Emerald
Date: 13-04-2015
Abstract: – This study aims to explore consumer brand associations and values derived from a corporate brand and a celebrity brand endorser prior to their endorsement. – This study uses both hierarchical value mapping and brand concept mapping (BCM) to identify brand attributes that translate to personal meaning for consumers and then to identify whether these attributes are encompassed by a specific brand. – Results from brand concept maps and hierarchical value maps show consumers value accessibility and customer service in financial corporate brands. Consumers value expertise in celebrity brands and respect success in both corporate and celebrity brands. A central finding is the importance of brand authenticity. Corporate brand authenticity establishes a sense of security and assists in the development of brand relationships. Celebrity brand authenticity creates consumer attention and enhances celebrity trustworthiness aiding in the development of a consumer – celebrity brand relationship. – The findings have implications for corporate brands utilizing celebrity endorsers. In terms of strategic positioning, corporate brands need to center their marketing communications on desired brand associations at the core of both the corporate and celebrity brand that translate to personal meaning for consumers. – This study uses a combined theoretical and methodological approach, drawing on associative network theory and means-end chain theory, and BCM and hierarchical value mapping methods, respectively, to understand and uncover personal meaning or value derived from brand associations.
Publisher: SAGE Publications
Date: 07-2004
DOI: 10.1016/S1441-3582(04)70094-4
Abstract: Understanding relationships is fundamental to marketing. Research has moved beyond simple dyadic relations to examine how networks of relations influence behaviour. While network theory is frequently drawn upon in marketing, few researchers apply the formal network analytical techniques developed. The aim here is to make network analysis more accessible. In this paper we discuss the basic data requirements and use a large business-to-business communication network to demonstrate a number of network measures and theories that have been applied in marketing studies.
Publisher: Edward Elgar Publishing
Date: 29-06-2012
Publisher: Academy of Management
Date: 08-2019
Publisher: Westburn Publishers
Date: 31-12-2014
Publisher: Wiley
Date: 26-09-2023
DOI: 10.1002/CB.2102
Abstract: Binge drinking is a wicked social problem associated with poor health and safety outcomes. However, most research on binge drinking occurs outside consumer research and marketing. This paper presents a systematic review of the contributions of key disciplines (Health, Marketing, Psychology, Economics, Management, Social Science, and Sociology) to the understanding of binge drinking. Using the theory, context, characteristics and methods (TCCM) framework, we find the need for more theoretical investigation in binge drinking research and more research conducted outside western countries. A wide set of independent factors has been included in binge drinking research, but few studies consider mediating and moderating variables. Methods used vary across disciplines and those used are mainly descriptive research, regression, and experiments. We conclude that whilst progress in this field is evident much needs to be done for greater generalizability and robustness of findings.
Publisher: Springer Science and Business Media LLC
Date: 1999
Abstract: Recent studies have emphasised differences in leadership styles between women and men. Women have an "interactive" leadership style while men are more "directive" and "authoritative." Social network analysis is used to examine differences in eight mental health case management teams, half formally supervised by women and half by men. The techniques used are graphical displays and measures of centrality. Results show male leaders as the most central team member for both instrumental and expressive relations. Female leaders, however, do not adhere to a single leadership style. Team centralisation also differs with gender composition of teams influencing leadership differences.
Publisher: Wiley
Date: 10-05-2016
DOI: 10.1002/MAR.20887
Publisher: Wiley
Date: 08-06-2021
DOI: 10.1002/MAR.21517
Abstract: This study investigates the impact of incentive type and ad appeal on consumers' social media engagement in health‐related ads. The aim is to determine whether self‐oriented incentives versus other‐oriented social incentives encourage (crowd in) or discourage (crowd out) consumers to engage in health‐related ads on social media. Four experimental studies examine the level of social media consumer engagement under three different incentive conditions for two types of ad appeals and two different health issues. Findings show among incentives, the social good incentive has a significantly greater impact on social media consumer engagement for alcohol ads, with the social good incentive triggering people's intrinsic motivations and encouraging social media engagement. For smoking ads, the social good incentive again promotes engagement, although not significant, This study finds that overall people are significantly more likely to engage in emotional health‐related ads on social media compared to rational ads. This study also sheds light on the moderating role of gender on social media engagement for health c aigns. Finally, this study provides insights on the interaction effect of ad appeal and incentives in generating social media engagement.
Publisher: Informa UK Limited
Date: 03-07-2017
Publisher: Springer Science and Business Media LLC
Date: 05-2014
DOI: 10.1057/BM.2014.11
Publisher: Emerald
Date: 19-01-2010
DOI: 10.1108/13522751011013954
Abstract: To thrive in today's competitive marketplace, businesses constantly need to search for opportunities to develop and be tuned into consumers as innovators. With this in mind, the purpose of this paper is to further understandings of the ways in which consumers transform ordinary products to serve their everyday needs and broaden appreciation of the role observational research plays in opportunity identification. A hermeneutic approach to observational research is adopted, incorporating both subjective personal introspection (SPI) and videography to discover one family's unusual usage behaviours. Analysis, following Holbrook's typology of consumer value, reveals ex les of innovative behaviours for the four active consumer value types of efficiency, status, play and ethics, while identification of the reactive value types of aesthetics, esteem, excellence and spirituality proves more difficult. This research suggests alternative approaches for future research into opportunity identification, making use of videography and SPI. Moreover, the current work emphasises that innovation and the creative require consideration of the relational rather than just self‐seeking behaviours, needs or events. This paper illustrates two research methods infrequently used, SPI and videography, positioning both as valuable tools for opportunity identification.
Publisher: Emerald
Date: 11-10-2011
DOI: 10.1108/17506181111174673
Abstract: Some consumption activities are inherently interesting, pleasurable, gratifying and potentially important to consumers' lives. The primary aim of this paper is to further understanding of the role pleasurable consumption plays in consumers' lives. To explore consumer value in pleasurable consumption experiences, the consumer value typology in conjunction with the subjective personal introspection (SPI) approach, is applied to experiences captured in travel photographs. Analysis identifies all eight consumer value types with play, aesthetics and, surprisingly, spirituality the most evident. Pleasure is shown as much more than immediate, self‐gratification. Issues of competency, both active effort and appreciation of others' abilities, in idual growth and development as well as sharing and feelings of relatedness are all important components of pleasure. The use of consumer value as a conceptual framework in combination with a reflective tool such as SPI suggests not only alternative approaches for future research into pleasurable consumption, but also indicates some innovative strategies to put into practice. Communicating the different value types prior to consumption and incorporating active reflection, possibly could assist in improving consumers' enjoyment of their experiences which, in turn, could reduce post‐purchase dissonance. Besides being used as a promotional tool to increase customer satisfaction, the consumer value framework could facilitate product bundling and possibly expand product benefits. The paper illustrates the multidimensional nature of pleasure through two research methods infrequently used, SPI and the photo essay, positioning both as valuable tools for exploring and enhancing pleasurable consumption.
Publisher: Elsevier BV
Date: 07-2013
Publisher: Cambridge University Press (CUP)
Date: 14-12-2017
DOI: 10.1017/JMO.2016.52
Abstract: This paper identifies the resource needs of international entrepreneurs and examines the role of government and industry networks as providers of resource opportunities deemed essential by international entrepreneurs for international growth. Unique resource challenges confront international entrepreneurs in their pursuit of international markets. Our qualitative study of Australian entrepreneurs in the health industry reveals that international entrepreneurs emphasise information, knowledge and relational resources as crucial for international market entry. Although government networks provide essential resources at the planning and pre-entry stage of internationalisation, at the postentry stage industry networks offer more relevant resource opportunities. Both networks, however, fall short of expectations in affording knowledge and relational resources that are instrumental in entering international markets.
Publisher: SAGE Publications
Date: 29-05-2015
Abstract: Consumers increasingly turn to online health communities for health information and social support. Yet, the type of value consumers derive from online health communities is not well understood. This study examines social support as the mechanism through which consumers co-create and experience different types of value. Cutrona and Russell’s typology of social support and Holbrook’s consumer value typology are applied to posts and threads obtained from two online communities for people with Parkinson’s Disease and ALS. Results demonstrate that online health communities give consumers the opportunity to create and experience forms of consumer value that would not otherwise be available in a traditional health delivery system. The results lend support to a re-conceptualisation of medical practice and health delivery for consumers with chronic conditions.
Publisher: Springer Science and Business Media LLC
Date: 19-03-2015
Publisher: Emerald
Date: 17-05-2011
Publisher: Springer Science and Business Media LLC
Date: 1998
Abstract: The authors investigated the impact of provider characteristics on the performance of clinical case managers. Case managers in a large California county were interviewed using a structured instrument that assessed service linkage, assertive outreach, and family management. Findings indicate that assertive outreach was done more often by more experienced case managers, and less often by those with larger caseloads. Belief in the efficacy of an activity was associated with doing it much more frequently.
Publisher: Elsevier BV
Date: 02-2010
Publisher: SAGE Publications
Date: 02-2002
DOI: 10.1177/1525822X0201400104
Abstract: The authors apply the cultural consensus model to the domain of personality and investigate (1) the level of consensus among informants' judgments on two traits, sociability and responsibility, and (2) the extent to which their judgments are veridical in that they measure differences among people that correspond to independent and external criteria. Two scales, responsibility and sociability from the California Personality Inventory (CPI) and the Eysenck Personality Questionnaire (EPQ) extraversion scale, were the external criteria used. Results show that informants exhibit consistent consensus in judging both traits for people they know. Similar to previous studies, informants tended to overrate rather than underrate themselves. Personality test scores in part support the validity of the peer ranking results. The responsibility consensus ranking and the CPI responsibility scale showed moderate association, whereas the associations between the sociability consensus ranking and the EPQ extraversion scale were moderate to weak. There was at best a weak association between the sociability consensus ranking and the CPI sociability scale.
Publisher: Emerald
Date: 11-09-2017
Abstract: With the soaring volumes of brand-related social media conversations, digital marketers have extensive opportunities to track and analyse consumers’ feelings and opinions about brands, products or services embedded within consumer-generated content (CGC). These “Big Data” opportunities render manual approaches to sentiment analysis impractical and raise the need to develop automated tools to analyse consumer sentiment expressed in text format. This paper aims to evaluate and compare the performance of two prominent approaches to automated sentiment analysis applied to CGC on social media and explores the benefits of combining them. A s le of 850 consumer comments from 83 Facebook brand pages are used to test and compare lexicon-based and machine learning approaches to sentiment analysis, as well as their combination, using the LIWC2015 lexicon and RTextTools machine learning package. Results show the two approaches are similar in accuracy, both achieving higher accuracy when classifying positive sentiment than negative sentiment. However, they differ substantially in their classification ensembles. The combined approach demonstrates significantly improved performance in classifying positive sentiment. Further research is required to improve the accuracy of negative sentiment classification. The combined approach needs to be applied to other kinds of CGCs on social media such as tweets. The findings inform decision-making around which sentiment analysis approaches (or a combination thereof) is best to analyse CGC on social media. This study combines two sentiment analysis approaches and demonstrates significantly improved performance.
Publisher: SAGE Publications
Date: 02-2012
DOI: 10.1016/J.AUSMJ.2011.08.001
Abstract: This study examines the impact of trust on relational exchanges between buyers and sellers in an international context. Trust is considered as two separate dimensions: cognitive trust and affective trust. Data from Australian exporters are tested with regards to their overseas buyers. The empirical results show that cognitive trust and affective trust are distinct dimensions. Shared goals is a common antecedent to both dimensions of trust. Perceived cultural distance and reputation are the unique antecedents to cognitive trust while total interdependence is the unique antecedent to affective trust. The results indicate that international relational outcomes benefit from the presence of both cognitive and affective trust. In other words, when exporters exhibit both dimensions of trust, they are more willing to be flexible and report higher levels of satisfaction with export performance.
Publisher: Emerald
Date: 20-09-2013
Abstract: – Relationship marketing (RM) studies have produced a range of conclusions that are attributed to the different exchange contexts, strategies and constructs used for analysis. This study aims to explore RM within the context of a membership association to gain insights into membership maintenance, customer advocacy and association performance. – The exploratory, qualitative research conducted draws on existing relationship marketing constructs. Six focus groups with current and former members of an Australian wine club provide insights regarding factors that influence their membership experience. – The results show that satisfaction of membership benefits and confidence in the association's expertise are essential in strong relationships. Moreover, member commitment to the relationship appears to be multidimensional, with affective commitment in particular leading to member retention and advocacy. The results also indicate that trust, satisfaction and commitment can be combined as an overall assessment of relationship quality. Desire for recognition, the social nature of wine and product involvement all emerge as important to the membership context. – This research provides valuable insights into relationships in membership associations and is a strong foundation for future confirmatory research regarding relationships between associations and their members. – Membership maintenance is vital to the survival and profitability of membership-based associations. By determining the benefits and factors that foster strong relationships, management can create marketing strategies and programs aimed specifically at influencing the key drivers of strong relationships. – Although relationship marketing has gained prevalence in recent times across a number of industries, research into membership contexts is limited.
Publisher: Springer Science and Business Media LLC
Date: 12-01-2021
Publisher: Informa UK Limited
Date: 09-08-2019
DOI: 10.1111/JSBM.12446
Publisher: SAGE Publications
Date: 11-2011
DOI: 10.1016/J.AUSMJ.2011.07.005
Abstract: This study examines consumer–celebrity attachment within multiple endorsement situations. A 2 × 2 factorial design manipulates attachment strength to the celebrity and endorsement situation while controlling for celebrity attractiveness, familiarity and match-up. Results show strong attachment to a celebrity encourages positive attitude towards the advertisement and brand regardless of the number of endorsements. A significant interaction effect is found for purchase intention, suggesting that both attachment and the number of endorsements influence likelihood of purchase. When consumers are more attached to a celebrity and view that celebrity endorsing multiple brands, this negatively impacts their purchase intention. Yet, when consumers have a weak attachment, their purchase intention is increased with multiple endorsements.
Publisher: Wiley
Date: 09-10-2014
DOI: 10.1002/MAR.20751
Publisher: Edward Elgar Publishing
Date: 03-04-2020
Publisher: Informa UK Limited
Date: 08-02-2016
DOI: 10.1111/JSBM.12229
Location: United States of America
Start Date: 06-2021
End Date: 05-2025
Amount: $506,000.00
Funder: Australian Research Council
View Funded Activity