ORCID Profile
0000-0001-7946-3494
Current Organisation
Australian National University
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Research Topics
In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Top 5 Research Topics
ANZSRC Field of Research (FoR)
Care for Disabled | Marketing Management (incl. Strategy and Customer Relations) | Public Health and Health Services | Residential Client Care
ANZSRC Socio-Economic Objective (SEO)
Disability and Functional Capacity | Ability and Disability |
Related Links
Publications
“We definitely need an audience”: experiences of Twitter, Twitter networks and tweet content in adults with severe communication disabilities who use augmentative and alternative communication (AAC)
Publisher: Informa UK Limited
Date: 06-2015
Social Media and People With Traumatic Brain Injury: A Metasynthesis of Research Informing a Framework for Rehabilitation Clinical Practice, Policy, and Training
Publisher: American Speech Language Hearing Association
Date: 27-01-2021
DOI: 10.1044/2020_AJSLP-20-00211
Abstract: The aim of the study was to investigate the experiences of people with traumatic brain injury (TBI) and rehabilitation professionals in use of social media after TBI. Metasynthesis of a multilevel mixed-methods research design was used in the study. A qualitative metasynthesis of (a) evidence in the literature regarding the use of communication technologies and social media after TBI, (b) Twitter data and network analysis, (c) interviews with people with TBI ( n = 13), (d) focus groups with TBI rehabilitation professionals ( n = 11), and (e) a review of current guidance on safe use of social media was conducted. People with TBI adopt a trial-and-error approach to using social media. Their meaningful use and a sense of connection enable them to develop social media mastery. TBI rehabilitation professionals' concerns regarding potential risks associated with using social media might lead them to restrict social media use during rehabilitation. Access to proactive training in social media use and a supportive network of rehabilitation professionals, family, and friends can enable people with TBI to develop social media mastery through working collaboratively on social media goals. This metasynthesis of research culminates in an evidence-based protocol for assessing and supporting a person with TBI's social media goals to guide clinical practice and future research in the field.
Review of the literature on the use of social media by people with traumatic brain injury (TBI)
Publisher: Informa UK Limited
Date: 19-05-2015
DOI: 10.3109/09638288.2015.1045992
Abstract: To review the literature relating to use of social media by people with a traumatic brain injury (TBI), specifically its use for social engagement, information exchange or rehabilitation. A systematic review with a qualitative meta-synthesis of content themes was conducted. In June 2014, 10 databases were searched for relevant, peer-reviewed research studies in English that related to both TBI and social media. Sixteen studies met the inclusion criteria, with Facebook™ and Twitter™ being the most common social media represented in the included studies. Content analysis identified three major categories of meaning in relation to social media and TBI: (1) risks and benefits (2) barriers and facilitators and (3) purposes of use of social media. A greater emphasis was evident regarding potential risks and apparent barriers to social media use, with little focus on facilitators of successful use by people with TBI. Research to date reveals a range of benefits to the use of social media by people with TBI however there is little empirical research investigating its use. Further research focusing on ways to remove the barriers and increase facilitators for the use of social media by people with TBI is needed.
Benchmarking Micro-Blog Performance
Publisher: IGI Global
Date: 2015
DOI: 10.4018/978-1-4666-8408-9.CH014
Abstract: This chapter outlines a content classification framework designed to categorize content from in idual and group Twitter activity. Measurement of Twitter at the in idual account level can support the analysis of in idual use of Twitter, and, guide the use of the platform for commercial operations. Applying a pre-existing content classification framework allows for the consistent coding of Twitter timelines into one of the five categories, with an option to further refine into a series of sub-categories. This coding approach allows for the ongoing longitudinal measurement, benchmark and analysis of how in iduals or groups use their social media accounts. This chapter also outlines the potential use of the classification framework as a planning tool for guiding content creation. This approach creates a two-stage process of planned content engagement and consistent content measurement metrics from a single framework.
Twitter Data Acquisition and Analysis
Publisher: IGI Global
Date: 2015
DOI: 10.4018/978-1-4666-8408-9.CH012
Abstract: Social media data collection is often treated as tacit knowledge with the collation of tweets reduced to a single sentence without explanation as to means, mechanisms or relative merit of the approach. This chapter describes methods and techniques for the capture of Twitter timeline data, inclusive of first person and third party methods for data capture from personal accounts, public accounts, and keyword searches. The chapter takes a practical approach to acquiring Twitter data with a focus on in idual timelines, and small to medium scale search sets. The emphasis is on being able to obtain, examine, and convert Twitter data into knowledge quickly, and with limited requirement for technical skills. This type of data collection assumes no prior programming knowledge. The chapter explains how to retrieve Twitter data from three sources: personally controlled timelines, third party timelines and ongoing search results. Finally, the chapter describes preliminary analysis that can be performed to ascertain content creation patterns, without recourse to analysis of in idual tweets.
Capturing and Analyzing Social Media Composite Content: The Instagram Selfie
Publisher: Emerald Group Publishing Limited
Date: 28-11-2016
Political marketing and stakeholder engagement
Publisher: SAGE Publications
Date: 06-2009
Abstract: Political marketing theory has developed and evolved in conjunction with advancements in political science and commercial marketing. Commercial marketing has been increasingly interested in developing marketing mechanisms which allows it to satisfy the core customer groups while also meeting the broader needs of the community and other stakeholders. Political marketing has the opportunity to build a marketing framework that focuses on delivering value to a core target market (voters, supporters) and addressing the needs of society at large. The paper outlines a new definition of political marketing to meet the challenges of addressing the needs of the political marketplace, political party stakeholders, and the broader social agenda.
Benchmarking Road Safety Success: Issues to Consider
Publisher: SAGE Publications
Date: 11-2009
DOI: 10.1016/J.AUSMJ.2009.06.004
Abstract: Success in social marketing is rarely clear cut and even more rarely believed to have been achieved. Social marketing practitioners are under increasing scrutiny to benchmark efficiencies of social change programs to achieve ‘success’ outcomes. Using road safety as a case study, this paper addresses the complex nature of success within a social marketing context. First, we discuss the conundrum facing road safety in articulating ‘success’ when at policy level success is quantified objectively, yet at a community level perceptions of system failure are equated with in idual death. Methodologically we apply comparative empirical approaches to examine perceptual versus objective road safety outcomes. The paper concludes with a discussion and proposal of alternate strategies for measuring programmatic success, and raise issues concerning the longevity of developing competitive and sustainable benchmarks.
Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns
Publisher: SAGE Publications
Date: 03-2007
DOI: 10.1080/15245000601158390
Abstract: Social marketing has been a discipline founded on the open and robust exchange of ideas regarding the nature of social change, the adaptation and adoption of commercial marketing, and the ethics of influencing behavior for beneficial outcomes. As a practical discipline, with a strong theoretical and philosophical framework, it also relies on the open communication between academic and practitioner to ensure those researching and those implementing are speaking the same social marketing language. In early 2006, the international social marketing mailing list (SOC-MKT) was subject to a short, albeit critical, debate on the ethics and nature of social marketing, the social marketing tool kit, and the role of social marketers. This article reports on the summary and implications of the debate among academics, practitioners, and founders of the social marketing discipline.
Global Political Marketing
Publisher: Routledge
Date: 16-10-2009
Redefining social marketing with contemporary commercial marketing definitions
Publisher: Elsevier BV
Date: 02-2010
Social media and social marketing in relation to facilitated communication: Harnessing the affordances of social media for knowledge translation
Publisher: Informa UK Limited
Date: 02-10-2014
Designing a Visual Tool for Teaching and Learning Front-End Innovation
Publisher: Carleton University
Date: 09-2020
Applying services marketing principles to postgraduate supervision
Publisher: Emerald
Date: 26-09-2008
DOI: 10.1108/09684880810906481
Abstract: The paper aims to describe the application of two key service quality frameworks for improving the delivery of postgraduate research supervision. The services quality frameworks are used to identify key areas of overlap between services marketing practice and postgraduate supervision that can be used by the supervisor to improve research supervision outcomes for the student. The paper is a conceptual and theoretical examination of the two streams of literature that proposes a supervision gap model based on the services gap literature, and the application of services delivery frameworks of co‐creation and service quality. Services marketing literature can inform the process of designing and delivering postgraduate research supervision by clarifying student supervisor roles, setting parameters and using quality assurance frameworks for supervision delivery. The five services quality indicators can be used to examine overlooked areas of supervision delivery, and the co‐creation approach of services marketing can be used to empower student design and engaged in the quality of the supervision experience. As a conceptual paper based on developing a theoretical structure for applying services marketing theory into the research supervision context, the paper is limited to suggesting potential applications. Further research studies will be necessary to test the field implementation of the approach. The practical implications of the paper include implementation suggestions for applying the supervisor gaps for assessing areas of potential breakdown in the supervision arrangement. The paper draws on two erse areas of theoretical work to integrate the experience, knowledge and frameworks of commercial services marketing into the postgraduate research supervision literature.
Using thermographic cameras to investigate eye temperature and clinical severity in depression
Publisher: SPIE-Intl Soc Optical Eng
Date: 02-2016
Adaptation and adoption of the American Marketing Association (2007) definition for social marketing
Publisher: SAGE Publications
Date: 27-05-2008
DOI: 10.1080/15245000802034739
Abstract: Social marketing has traditionally been the adaptation and adoption of commercial marketing. With the release of the American Marketing Association (2007) definition, commercial marketing may well have become the adaptation of social marketing with the new commercial marketing definition recognizing the role of non-profit and social marketing with “clients” as one of the four beneficiaries of marketing activities. The revised definition also includes indirect benefit in the form of value for customers, consumers, and society at large in an update that makes the contemporary definition of marketing extremely compatible with existing social marketing theory and practice. This article examines how social marketing theory and practice fit into the revised understanding of commercial marketing. It also discusses how the new AMA definition resolves several of the problems encountered with the AMA 2004 definition of marketing. In summary, AMA (2007) presents an opportunity for the mainstreaming of social marketing within the core understanding of marketing practice, while also creating the opportunity for social marketers to adopt the commercial marketing approach of creating, communicating, delivering, and exchanging offerings of value to improve the welfare of the in idual and that of society.
Classifying the narrated #selfie: genre typing human-branding activity
Publisher: Emerald
Date: 12-09-2016
Abstract: This paper explores the purposive use of the selfie in the construction of personal narratives that develop and support an in idual’s human brand. Selfies were ided into archetypical clusters of “genres” that reflected the combined story told through Instagram image and accompanying text captions. The analysis drew a randomized s le of 1,000 images with accompanying text from a large capture of 3,300 English language captioned selfies. Coding for semantic and semiotic data used a three-wave technique to overcome interpretive limitations. Based on their structural characteristics, seven genre types emerged from the coded s le set. These primary genres of selfie meta-narratives are autobiography, parody, propaganda, romance, self-help, travel diary and coffee-table book. The research is limited in generalization to the Instagram photo-sharing app platform by design. S les were taken from the app due both to its popularity and its capacity to annotate images. Selfies conducted in non-public, non-annotation-based apps may produce alternative genres and classifications. The paper presents a genre classification to examine how selfies are used to “show, not tell” a portion of the consumer’s life story. Brands, firms and marketers can apply genres to examine the selfie types that best connect with the identity of their brands and consumers, based on how their consumers communicate within the Instagram network. Selfies are an oft pathologized and moralized aspect of consumer conduct. We present a view of the selfie as a deliberate, consciously considered communication approach to maintaining social bonds between friends, family and wider audience. Selfies are presented as a combined effect of consumption of a social media service (Instagram) and the co-production of valued content (the selfie) that recognizes the in idual as an active constructor of their digital self. The paper outlines a novel framework of selfie genres to classify the deliberate human-brand narratives expressed in selfies. By taking a narrative perspective to the Instagram selfie practice, the genre type captures the combined effect of the mimesis and diegesis, where the mimesis showing of self is contextualized with the diegesis of the provided captions to capture an intentional storytelling act of image and text.
Exploring Catholic Social Teaching in a Social Marketing Context
Publisher: SAGE Publications
Date: 26-07-2016
Abstract: Social change through the use of social marketing has often grappled with the principle of “social good”. Building on the tradition of Klein and Laczniak (2009, 2012) in applying Catholic Social Teaching (CST) to commercial marketing, this paper outlines the points of similarity and ergence of contemporary social marketing frameworks with CST. As social marketing theory and practice moves away from its marketing parent discipline roots, this paper argues that CST with its focus on human dignity, subsidiary and the common good provides an increasingly relevant and compatible framework with which to evaluate ethical issues emerging in the social marketing domain. There is potential for social marketers to draw on the intellectual work underpinning CST to inform social marketing practice in engaging in the delivery of social benefit independent of the religious tradition.
Facilitating Co-Creation Experience in the Classroom with Lego Serious Play
Publisher: SAGE Publications
Date: 05-2018
DOI: 10.1016/J.AUSMJ.2018.05.013
Abstract: Lego Serious Play was founded within the Lego Corporation in the mid-90s as a response to an unusual problem why a company that sold creativity by the kilo was struggling for market share, profit and new thinking. Built from the ground up as a make-or-break proposition, the LSP process is an industry strength business solution designed to create conducive conditions for problem recognition, knowledge creation, and shared understanding. Based on these condition, and the 2010 open source licence of the protocol, this paper outlines the Lego Serious Play process, the history and origin of the method, and the seven principles underpinning its operation. The paper then outlines the adaptation of the LSP method from industry to academy, to showcase how to bring the technique into the classroom. Educators can use the step by step guide to construct a classroom activity that draws on Lego Serious Play to further promote key graduate outcomes of communication, creativity and shared understanding.
Rehabilitation professionals’ views on social media use in traumatic brain injury rehabilitation: gatekeepers to participation
Publisher: Informa UK Limited
Date: 07-11-2021
DOI: 10.1080/09638288.2019.1685604
Abstract: Rehabilitation professionals support people with traumatic brain injury (TBI) to return to meaningful participation in life and society - which now includes the use of social media. However, the role of health professionals in supporting the use of social media by adults with TBI is not yet known. This study aimed to investigate the experiences and views of rehabilitation professionals on the use of social media by people with TBI during rehabilitation. Two focus groups were conducted and analysed qualitatively for content themes. Eleven rehabilitation professionals, including allied health, recreational therapy, and service management, took part in this study. Participants identified potential benefits to people with TBI using social media, including reduced social isolation. However, they expressed concerns about social media risks relating to the vulnerability, exploitation, and reputation management for people with TBI. Rehabilitation professionals viewed their role as being to protect people from these risks of harm, either through imposing restrictions on social media use or responding to problems after these occurred. A knowledge translation approach might help guide and support rehabilitation professionals in enabling adults with TBI to safely access and experience the benefits of meaningful engagement in social media during rehabilitation.Implications for rehabilitationRehabilitation professionals can start addressing social media use during collaborative goal setting, in order to support people with traumatic brain injury to use social media successfully during rehabilitation and beyond. To do this, professionals can inquire as to the person's previous social media use and identify priority areas for the person for short- and long-term goals.Rehabilitation targeting social media use should include instruction for participation in social media platforms, providing education and feedback that is positive and constructive, as well as risk management education.Policy and guidance is needed for rehabilitation professionals to more actively support people with traumatic brain injury to access social media for improved participation and inclusion in online communities.Addressing social media goals in rehabilitation should be informed by existing successful traumatic brain injury rehabilitation approaches (e.g., functional rehabilitation) and adopting strategies used in rehabilitation supporting other higher risk goals (e.g., return to driving).
Related Organisations
Related Funding Activities
Discovery Projects - Grant ID: DP200101462
Start Date: 04-2020
End Date: 12-2024
Amount: $371,623.00
Funder: Australian Research Council
View Funded Activity