ORCID Profile
0000-0003-2380-4186
Current Organisation
Federation University
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Publisher: SAGE Publications
Date: 02-2012
DOI: 10.1016/J.AUSMJ.2011.10.015
Abstract: Research on the marketing of higher education institutions has mainly been concerned about the selection criteria used in the decision making process, this research fills a gap in the literature by exploring how in-grained cultural values influence a Chinese student's decision to study abroad. Twenty interviews were conducted among participants who were in the process of deciding on higher education abroad. Nine of the participants were Chinese parents, and eleven were students. The themes which emerged from the interviews are discussed by linking it to the literature to provide insights. The decision making process is strongly influenced by traditional values rooted in Confucianism, and child-centredness due to China's one-child policy and modern Western values. The article concludes with a discussion on the implications for the marketing of international higher education institutions.
Publisher: Emerald
Date: 29-04-2014
Abstract: – The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment and compatibility and the moderating role of consumer traits. – Data were collected using an online survey of 382 Facebook users in Malaysia. Structural equation modelling was used to assess the hypothesised relationships. – Findings reveal that in iduals’ attitude towards social network usage is associated with three factors: social influence, compatibility and enjoyment attitude and usage behaviour are the determinants of online community loyalty. In addition, moderating effects are found in innovativeness and social network user experience. – Generalisation of the results to other contexts or populations should be made with caution given the study's focus on Facebook and its use of non-probability s ling. Future research can cross-validate or extend the theoretical model across different s les and/or virtual community settings. – This study highlights the importance of designing online brand community web sites which are not only appealing and enjoyable but also acts as an outlet for its members to build upon their experiences and showcase their innovativeness. – This research contributes to a better understanding of how personal factors can either strengthen or attenuate a member's loyalty to his or her online community. The research framework developed in this study can serve as a springboard for future research to examine other virtual community engagement such as blogging, online advertising and online public relation activities.
Publisher: Wiley
Date: 27-10-2015
DOI: 10.1111/IJCS.12231
Publisher: Wiley
Date: 2013
DOI: 10.1002/CB.1417
Publisher: Elsevier BV
Date: 06-2022
Publisher: Mary Ann Liebert Inc
Date: 03-2016
Publisher: Inderscience Publishers
Date: 2012
Publisher: Emerald
Date: 11-03-2019
Abstract: The purpose of this paper is to explore how university fieldtrips progressively deepen student engagement, and explain that stage-by-stage using the organismic integration theory. Using reflective logs, follow-up focus groups after two years and facilitator observations, this Malaysian qualitative study followed 12 business students across two three-day rainforest fieldtrips. Students progressed toward greater – and enduring – engagement, and transferable socio-cognitive skills, via three thematic stages. Voice and self-reflection – motivated by protecting group harmony – were key, enabled by facilitator and peer encouragement. This exploratory study invites research in specified education cultures. Further, a longitudinal, quantitative study could be designed to examine the conceptual framework developed in Figure 1. University curricula, especially in collectivist high power distance cultures, should include fieldtrips as a particularly powerful form of experiential learning. Benefits of deeper engagement extend beyond present to future courses and the workplace. Higher student attraction/retention and employability may follow. Intrinsic motivation grows through the student–instructor interaction, watching theoretical principles in action, and having eureka moments through reflection, expression and exchange of ideas. The research fills a gap by mapping student engagement progressively from extrinsic to intrinsic motivation along with socio-cognitive competencies. The authors reveal the centrality of voice and reflection to promote group harmony, explain the roles of facilitators and peers and show long-lasting transferable benefits to learning. Novelly, the authors provide empirical support for existing conceptual frameworks but also extend these.
Publisher: SAGE Publications
Date: 13-08-2020
Abstract: Responding to Drenten and McManus (2016) call on the lack of scholarship on the intersections of macromarketing and religion, this article uses magazines to demonstrate how beauty discourses reinforce or contest religious ideology in Malaysia. We draw from institutional logics to show how magazine discourses present macrolevel belief systems that can both shape and constrain the micro level behaviour of women. We identify three dialectical tensions of gendered beauty ideals as firstly both something that is embraced and something that is imposed secondly it is collectively and in idually displayed in fashion and thirdly offers contradictory discourses over blending-in versus standing-out in physical appearance. This study supplements the very limited literature on how the media as an institutional and social structure injects religious ideology to gendered representations of beauty ideals.
Publisher: Elsevier BV
Date: 05-2017
Publisher: Emerald
Date: 10-2000
Publisher: Informa UK Limited
Date: 12-2004
Publisher: Elsevier BV
Date: 06-2020
Publisher: SAGE Publications
Date: 02-2007
Abstract: Much research has explored the customer’s decision to switch from one service provider to another and the impact of this decision. Less research, however, has explored the other possible decision the customer can make when considering switching—the decision to stay—and the reasons behind this decision. In light of this, the authors research customers who remained with their service provider after a recent “switching dilemma.” The dilemma requires the customer to consider carefully whether they should stay or leave. The authors collect data from 24 in-depth interviews and nearly 700 questionnaires. These are gathered from two ergent cultures and reveal seven categories of “reasons to stay,” which are present across many different service industries. The main discovery is that switching barriers, unearthed in previous research on why customers stay, only tell half the story the other half is told by what we call the “affirmatory” factors.
Publisher: Emerald
Date: 11-10-2011
Publisher: Informa UK Limited
Date: 07-2012
Publisher: SAGE Publications
Date: 02-2012
Publisher: SAGE Publications
Date: 11-03-2021
Publisher: Informa UK Limited
Date: 16-03-2016
Publisher: Informa UK Limited
Date: 05-2012
Publisher: Informa UK Limited
Date: 03-2009
Publisher: Emerald
Date: 02-2002
DOI: 10.1108/07363760210414934
Abstract: Reports on a study which examines the effect of family structure in the family decision‐making process. In particular, it seeks to determine if sex‐role orientation and the wives’ occupational status make a difference in the amount of influence adolescents and their parents have in family purchase decisions. This study uses an observational approach to measure the amount of influence displayed by all members of the family in the purchase decision. Observational data is derived from videotaped recordings of family interactions during a simulated decision‐making situation. The results reported here support the comparative resource contribution theory mothers who contribute to the provision of their families have significant influence. Further, the amount of influence exerted by adolescents is found to be dependent on their families’ sex‐role orientation and their mothers’ occupational status.
Publisher: Wiley
Date: 09-2013
DOI: 10.1002/CB.1442
Publisher: SAGE Publications
Date: 04-02-2019
Abstract: Drawing on the multi-level perspective of socio-technical change and social practice theory, this paper argues that macrosocial marketing must attend to the challenge of aggregate demand reduction in order to support transition to more sustainable marketing systems. However, reversal of current production and consumption system trajectories is a prodigious challenge. To provide deeper insight into that challenge, an ethnographic case study of a failed plastic bag tax identified the mechanisms reinforcing unsustainable marketing systems. Despite widespread awareness and espoused support, the tax failed to meet policy goals. Embeddedness of plastic bags in two inseparable practices (waste management and household provisioning) gave rise to seven themes: Valuableness, skepticism, subversion, blame, juxtaposition, ubiquity and embeddedness, rights and responsibilities, highlighting the roles of habitus and dominant technological regimes, and the notion of markets as sites of conflict. Mapping the system mechanisms highlighted regulating loops locking in systems behaviors at macro (landscape), meso (regimes of technology and practice) and micro (in idual consumer and firm) levels. Building on the idea of demarketing, a process of macrodemarketing is proposed as a multi-level challenge to systems unsustainability. A series of macrosocial marketing interventions is proposed, ranging from electoral and education policy, to incentives for closed loop supply chain innovations. Addressing the limitations of the voluntary in idual choice perspective, the study contributes insight into sources of resistance and potential capitulation to systems interventions at multiple levels and among multiple stakeholders.
Publisher: Emerald
Date: 20-11-2020
DOI: 10.1108/JBIM-07-2020-0318
Abstract: Rapid urbanization and the influx of rural residents to urban cities has led to the growth of informal settlements globally. Drawing on institutional theory, this paper aims to examine institutional actors’ legitimacy seeking behaviour to housing issues and their responses to regulative, normative and cultural pressures. The qualitative case-study research approach is adopted by conducting 25 in-depth interviews that involved purposefully chosen institutional actors in the housing sector. Online observations and documents are used to support the interview data. Thematic analysis of data gathered suggests that these actors, guided by sensemaking, invest in relationship-building to attain market, social, relational and political legitimacy. The relationship-building also leads to the legitimation of institutional actors’ existence via an eclectic mix of economic, social and political actions. The results not only guide policymakers faced with potentially conflicting demands to legitimize sustainable housing developments policy that could benefit the urban poor’s shelter needs but also to consider the interactive and dynamic processes of stakeholders’ pressures, in a highly regulated housing environment.
Publisher: Emerald
Date: 06-2015
Abstract: – The purpose of this paper is to clarify the relationship between the sub-components of network externalities (NE), investigates the mediating role of the perception of innovation characteristics and explores the potential moderating effects of technology anxiety within an integrative framework using the theories of diffusion of innovation (DOI) and NE on the behavioural intention of mobile banking services. NE theory explains the impact of an increase in number of users and complementary services on perceived value of product innovation. – This study clarifies the relationship between the sub-components of NE, investigates the mediating role of the perception of innovation characteristics and explores the potential moderating effects of technology anxiety within an integrative framework using the theories of DOI and NE on the behavioural intention of mobile banking services. NE theory explains the impact of an increase in number of users and complementary services on perceived value of product innovation. – Empirical results support the positive relationship between perceived number of users and availability of complementary services. The results lend support to the hypothesized mediating role of perceived compatibility and perceived complexity on the influence of indirect NE on the intention to use mobile banking. Finally, technology anxiety did not moderate any of the paths postulated in the hypothesized model. – The findings suggest that the willingness to adopt mobile banking may be increased by providing and promoting a wide range of complementary services because the availability of complementary services gives the impression that mobile banking is easy to use and is compatible with their lifestyles. – This study contributes to the literature on DOI by using NE theory, a theory borrowed from Economics to explain an underlying motivation to adopt an innovation. This is an original study which tests the proposition that NE may influence the perception of innovation characteristics and intention to adopt an innovation.
Publisher: SAGE Publications
Date: 02-2019
DOI: 10.1016/J.AUSMJ.2018.10.012
Abstract: The impact of health risk behaviours on the social and economic fabric of society is of concern to social marketers and policy makers. Current research suggests social capital, that is, the positive benefits gained from a relationship with others in the community, plays a key role in addressing health risk behaviours. The current literature on social capital and health is fragmented, and the field has yet to produce an up-to-date synthesis of past findings to help researchers understand the current status of this research area. This article fills this gap with an integrative review of empirical research based on rigorous criteria. Boolean search was used to limit the search to only those articles containing the keywords ‘social capital’ and ‘health risk’ but no limits were applied for country or population of interest or publication start date. Two researchers screened through the title, abstract and introduction of every retrieved article independently according to the inclusion criteria. A total of 105 articles were eligible for further analyses. This article contributes by: (1) providing a structured overview with an aim to disentangle the findings of varied past studies addressing the theme (2) identifying important gaps in current knowledge (3) presenting a research agenda that flows logically from the theoretical gaps identified and lastly (4) proposing a theoretical framework upon which social capital interventions can be designed and executed to mitigate health risk. We hope that the key issues and new directions presented in this paper will provide new impetus in this area of research.
Publisher: Informa UK Limited
Date: 10-2011
Publisher: Informa UK Limited
Date: 2002
Publisher: Emerald
Date: 05-11-2020
DOI: 10.1108/IJBM-12-2019-0452
Abstract: This study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the context of an investment decision. Three experiments were conducted with 468 participants, mostly from the financial services industry. Study 1 examined the direct effect of a regulatory-focused prime on an investment adviser's recommending behavior, whereas Study 2 examined the moderating role of regulatory fit on such behavior. Study 3 validated the findings. The results provide evidence that a message using visual and textual cues based on a promotion and prevention regulatory focus may trigger a preference in an investment adviser's product recommendation. A promotion (prevention)-focused framed message will trigger the recommendation of an investment plan with a higher but riskier (safe and stable) potential return. However, when the same prime is presented with details of a performance incentive scheme, the effect of the prime is reduced when there is a regulatory nonfit between the prime and the message relating to the performance incentive scheme. The findings highlight the importance of understanding how regulatory-focused stimuli may subconsciously influence the recommendation of investment advisers as heuristics used in decision-making, thereby influencing their clients' investment decisions. Past studies have focused on how regulatory-focused visual and message cues influence consumer decision-making. This study provides empirical evidence regarding the influence of regulatory-focused prime on an investment adviser's behavior when providing investment advice.
Publisher: Informa UK Limited
Date: 12-10-2017
Publisher: SAGE Publications
Date: 06-2014
Publisher: SAGE Publications
Date: 06-2005
DOI: 10.1016/S1441-3582(05)70064-1
Abstract: In this exploratory research we were interested in how teenagers consume the internet, and how these experiences help to shape them as consumers. Through a series of interviews and observations, we discovered that the internet provides an environment where adolescents observe and learn attitudes and behaviours within global communities, they learn to become members of global communities and, importantly, we learned that teenagers consume the internet as an experiential, rather than as an economic, activity. Interestingly, this research also demonstrated that adolescents’ consumption of the internet promoted active, as opposed to passive, socialisation processes. We discuss the potential impact these findings may have for both the way researchers approach adolescents as a consumer group, and the implications for policy makers concerned with regulating marketing approaches to adolescent consumers. We conclude with possible future research directions of interest to academics.
Publisher: Elsevier BV
Date: 07-2020
No related grants have been discovered for Christina Lee.