ORCID Profile
0000-0003-0028-6574
Current Organisations
Griffith University
,
Curtin University
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Publisher: Elsevier BV
Date: 2021
Publisher: SAGE Publications
Date: 30-06-2023
DOI: 10.1177/18393349211028676
Abstract: Many brands, including food brands, draw on connotations of luxury to elevate the favorability of consumer perceptions. This is often undertaken using cues in marketing communications however, no research has examined the psychophysiological effect of luxury cues on consumer attention. Evidently, this study is the first experiment to use eye-tracking and skin conductance analysis to investigate how luxury cues in marketing communications can influence consumer perceptions of a food product. Our findings demonstrate that the use of luxury verbal cues can significantly enhance the attention to hedonic processing and elevate food brand perceptions. Specifically, consumers pay greater attention to the imagery of marketing communications when exposed to luxury verbal cues, which, in turn, enhance arousal and positive brand evaluations. Our research provides valuable theoretical and managerial implications for food brands using communications such as content marketing and advertising to build favorable brand connotations and elevate brand positioning.
Publisher: Informa UK Limited
Date: 06-2020
DOI: 10.1111/AJPY.12268
Publisher: Emerald
Date: 04-12-2020
DOI: 10.1108/IJWBR-06-2020-0031
Abstract: The consumption of wine is influenced by seemingly contradictory antecedents such as perceived authenticity and novelty. This paper aims to explore the influence novelty and authenticity have on wine consumption, in the context of the moderating variables of regionality (i.e. single and multi-region wines) and price (low and high). The research attempts to further understand wine consumption by establishing a conceptual model built on existing wine literature. To address the hypotheses and research questions, a panel of 658 consumers who regularly purchased wines produced by the Australian wine industry were recruited. These participants completed a self-administered questionnaire containing stimuli to measure perceived authenticity, perceived novelty, perceived quality, attitudes and purchase intent towards a wine manipulated to have a low vs high price level, as well as single vs multi-regional label. To examine these variables, the study conducted a confirmatory factor analysis (CFA) to confirm the dimensionality of the constructs and structural equation modeling with both path and multi-group analyses to investigate the hypothesised relationships. The findings revealed that both authenticity and novelty simultaneously influence perceived quality. Additionally, it was acknowledged that there is no significant difference in wine consumption between single and multi-regional wines reinforcing current trends of collaboration within the wine industry. Finally, the results also showed that price does moderate wine consumption revealing ideal prices for wine with particular regional branding strategies. The current research is the first to show that authenticity and novelty simultaneously and positively influence consumer’s perceived quality of Australian wine. The findings are also the first to show that consumer evaluation of single and multi-origin wines was positive and yielded no significant difference, suggesting that branding wines with multi-origins or multi-region do not change consumers’ perception.
Publisher: Emerald
Date: 13-10-2022
DOI: 10.1108/APJML-12-2020-0897
Abstract: The paper aims to examine whether (1) deviation of design (i.e. objective design newness) is distinct to consumers' perception of design newness (i.e. subjective design newness) and (2) subjective design newness rather than objective design newness evokes the emotion of interest and enhances product evaluation. In total five sets of quasi-experiments were conducted on the natural manipulations of design newness. Specifically, the first four studies examine consumers' perception of design newness, feeling-of-interest and product evaluation toward old and new Apple's iOS (i.e., iPhone OS) icons when a new Apple's iOS is released. The fifth study generalized the findings to the new design of XiaoMi MiPhone. Across five quasi-experimental studies, the authors found that (1) consumers do not necessarily perceive an objectively new design to be subjectively new (2) subjective design newness, but not objective design newness, evokes interest and (3) interest, in turn, enhances product evaluation and behavioral intention toward an innovation. The current finding extended the current literature on design newness by demonstrating that subjective (vs objective) design newness provides a more holistic account of consumers' interest and positive product evaluation toward the innovations. The research showed that simply updating or altering the design of a product does not evoke consumers' perception of design newness and positive product evaluation. Instead, designer and managers must explore ways to evoke consumers' perception of novelty, complexity, unfamiliarity, atypicality and difference. Furthermore, the current finding demonstrated that subjective design newness can be used to evoke consumer interest and, therefore, result in positive purchase evaluation. The current research is the first to examine (1) the difference between objective and subjective design newness, (2) the emotional response toward design newness and (3) the emotion of interest as a mediator that explain the strong relationship between design newness and positive product evaluation.
Publisher: Emerald
Date: 24-02-2023
DOI: 10.1108/JFMM-03-2022-0066
Abstract: This study aims to examine the moderating role of principle-based entity (PBE) of luxury brands and its effect on perceived corporate social responsibility (CSR) motives, consumer situational scepticism and brand resonance. Structural equation modelling using multigroup analysis was used. Data were collected through a consumer panel. Values-driven motives lowered consumer situational scepticism (CSS) significantly more in PBE than non-PBE. However, egoistic-driven motives increased CSS significantly more in PBE than non-PBE. Stakeholder-driven motives and strategic-driven motives did not elicit CSS, contrary to prior studies in non-luxury brands. PBE status also weakens the relationship between CSS and brand resonance more than non-PBE status. This study is the first to provide empirical insights into PBE status and its effects on perceived motives, CSS of CSR initiatives and its influence in consumer and management outcomes in luxury brands.
Publisher: Elsevier BV
Date: 08-2023
Publisher: Wiley
Date: 10-08-2021
DOI: 10.1002/MAR.21574
Publisher: Informa UK Limited
Date: 11-02-2022
Publisher: Springer Science and Business Media LLC
Date: 20-11-2018
Publisher: Emerald
Date: 10-05-2019
DOI: 10.1108/APJML-08-2018-0292
Abstract: The purpose of this paper is to examine the predictive power of anger and its associated appraisal dimensions of consumer responses to two different public relations incidents. A natural quasi-experiment was conducted within a month after the public relations incidents. Participants randomly viewed one of the two videos relating to the incidents. Path analysis was used to examine the direct and indirect effects of anger, acceptability appraisal, motivational incongruence appraisal, relevance appraisal and other accountability appraisal on consumers’ intention to harm the brand and future purchase intention. Appraisals of acceptability, motivational incongruence and relevance, but not other accountability, have both direct and indirect effects on anger and its motivational tendency. Acceptability appraisal directly increases consumers’ intention to harm, whereas relevance appraisal directly increases their intention to harm and reduces future purchase intention. The degree to which these appraisal structure and anger occur account for the level of negative consumer responses toward the two public relations incidents. The current findings empirically replicate the erse consumer responses toward two public relations incidents and use anger and its appraisal structure to account for the negative responses. This provides researchers and practitioners a framework to explain and manage consumers’ reaction toward different public relations incidents. The current findings not only support the motivational role of anger and its accompanying appraisals in public relations incidents, but also demonstrate their predictive power in the given contexts.
Publisher: Elsevier BV
Date: 03-2023
Publisher: Informa UK Limited
Date: 07-04-2023
Publisher: Informa UK Limited
Date: 02-04-2020
Publisher: IEEE
Date: 06-2013
Publisher: Elsevier BV
Date: 04-2019
DOI: 10.1016/J.JEVS.2019.01.010
Abstract: Mild-to-moderate equine asthma is prevalent in young racehorses, particularly early in their training period. Although the precise etiopathogenesis remains undetermined, it is possible that the susceptibility of this population might partly reflect an exercise-associated immune derangement at the level of the airway. We performed a genome-wide basal gene expression scan on alveolar macrophages (AMs) isolated from Standardbred racehorses before and after commencement of competition race training with a view to identifying any exercise-associated gene expression modulation consistent with functional alterations, which might reflect training-associated immunological derangement. Microarray technology was used to analyze the basal gene expression profiles of bronchoalveolar fluid-derived AMs, harvested from six systemically healthy Standardbred racehorses before (T0) and after (T1) entry into training. In addition, AM lipopolysaccharide (LPS)-induced TNF-α and IL-10 release at T0 and T1 was assessed. Although the data revealed significant interhorse heterogeneity in relation to the magnitude of in idual gene expression at each timepoint, within each horse, several inflammatory-related genes [e.g., chemokine ligands, interferons, and nuclear factor kappa-light-chain-enhancer of activated B cells (NFKB)] declined in expression from T0 to T1. Entry into training did not significantly alter AM LPS-induced TNF-α or IL-10 release. The data support a direct effect of training on AM basal gene expression, particularly with respect to immune-related genes. The pattern of training-associated differential gene expression may indicate relative downregulation of inflammatory-related genes, consistent with an immunosuppressive effect of training and an increased susceptibility to opportunistic pathogens.
Publisher: Informa UK Limited
Date: 07-06-2023
Publisher: Wiley
Date: 02-05-2023
DOI: 10.1111/JOCA.12531
Abstract: The present paper systematically investigated the effectiveness of utilizing severe or disgusting, imagery, and the moderating effect of social closeness within non‐profit health charity advertising appeals. Across three experiments, we found an interaction effect, whereby donations increased when severe images were shown, but only when high social closeness was also highlighted. Conversely, severe imagery reduced donations in the low social closeness condition, when participants were not prompted to think of their family. Despite the popularity of using severe imagery within charity advertising, our findings suggest that severe images should be used with caution in health charity marketing. Investigating the underlying mechanisms, we found that empathy (disgust) underlies the increase (decrease) of donation when severe imagery was used in a high (low) social closeness condition. Furthermore, we ruled out anger and perceived responsibility as competing moderators for these effects to verify whether other positive and negative emotions had similar effects.
Publisher: Oxford University Press (OUP)
Date: 17-12-2020
Abstract: Public health sponsorship is a unique phenomenon in Australia. The current research examines the critical success factors of Western Australian Health Promotion Foundation’s (Healthway) sponsorship program, Australia’s largest public health sponsorship program. Using stakeholder interviews and expert observational studies, two studies present five key success factors: (i) effective segmentation and targeting of health messages (ii) collaboration between Healthway and partnering organization to leverage sponsored events (iii) displacement of unhealth sponsorship (iv) use of leveraging strategies to raise awareness of health messages and (v) environmental changes that facilitate behavioural change. The current research provides insights into how and why sponsorship is an effective public health promotion tool.
Publisher: Wiley
Date: 31-07-2020
DOI: 10.1111/AJAG.12713
Abstract: The aim of the study was to explore the feasibility of using telepresence robots to encourage interactive communication in dementia care, from the perspective of family carers. Qualitative findings from semi-structured interviews with six family carers. Generally, family carers reported a feeling of presence and connectedness when talking to their family member via the telepresence robots. They reported the robots as helping to enhance longer conversations and social connection with their family member. Telepresence may offer potential to encourage social connection, in particular where families are unable to make regular visits to the nursing home.
Publisher: Wiley
Date: 27-09-2023
DOI: 10.1002/CB.2259
Publisher: Wiley
Date: 04-05-2023
DOI: 10.1111/IJCS.12946
Abstract: There is an emerging interest in examining user attitudes towards voice assistants (VAs) however, there is limited research on how user attitudes are formulated in different contexts. Drawing from the stereotype content models, the current study attempts to investigate how users perceive and evaluate voice assistants (VAs) in different contexts (i.e., functional vs. social tasks) based on warmth, competence and trustworthiness. Study 1 ( N = 123) employs a within‐subjects design to examine how task type (functional vs. social) affects user perceptions and attitudes towards a VA (i.e., Google Assistant). Study 2 ( N = 116) and Study 3 ( N = 61) examine the boundary effect of perceived psychological power and ease of use. The findings show that attitude is significantly more positive in functional tasks (vs. social), and this effect is mediated by perceived competence. This indirect effect is also significantly moderated by perceived ease of use. Perceived warmth does not mediate the effect of social tasks on attitude, and trust in VAs is a direct outcome of functional tasks. Taken together, this study contributes to both theory and practice in many ways. Specifically, the findings are the first to demonstrate a direct effect of task type on consumer perceptions and attitudes. Additionally, the findings indicate that user evaluations of VAs are still dominated by user perceptions of the competence of the VAs.
Publisher: Informa UK Limited
Date: 07-01-2022
Publisher: Emerald
Date: 02-09-2021
Abstract: This study aims to investigate how luxury brand attachment (LBA) and perceived envy may influence schadenfreude. In addition, the moderating influence of consumers’ need for uniqueness (CNFU) and private vs public consumption is examined. Data were collected from a consumer panel in Australia. A total of 365 valid and useable responses were analysed through structural equation modelling in AMOS 26. The results show that LBA has a significant impact on perceived envy. Consumers’ perceived envy also results in schadenfreude. However, LBA did not have any significant impact on schadenfreude. The moderating influence of CNFU is partially supported. This research further confirms that consumers’ public consumption has more relevance to visible social comparison and potential feelings of malicious envy towards others. The research model may work as a strategic tool to identify, which group of consumers (e.g. high vs low attachment) displays stronger envy and schadenfreude. Brand managers can also explore the personality traits and psychological dynamics that influence the consumers to express emotional bonds and malicious joy within the context of consumer-brand relationships. This is one of the first few studies that have examined the relationships amongst consumers’ brand attachment, perceived envy, schadenfreude and need for uniqueness within a luxury branding context.
Publisher: Frontiers Media SA
Date: 13-09-2019
Publisher: Emerald
Date: 19-06-2020
Publisher: Elsevier BV
Date: 04-2014
DOI: 10.1016/J.MATURITAS.2014.01.013
Abstract: To identify the proportion of female carers who experience death thoughts and the factors associated with these thoughts, using data from the Australian Longitudinal Study on Women's Health (ALSWH). A cross-sectional analysis of the fifth ALSWH survey was conducted. 10,528 middle-aged women provided data on caring and death thoughts, 3077 were carers and 2005 of those were included in the multivariate analysis. 7.1% of female carers had felt life was not worth living in the previous week and were classified as having experienced death thoughts, compared with 5.7% of non-carers (p=.01). Carers with death thoughts had poorer physical and mental health, higher levels of anxiety, lower levels of optimism, and reported less social support (p<.01). In a multivariate model social support, mental health, carer satisfaction, and depressive symptoms significantly predicted death thoughts. Carers with clinically significant depressive symptoms were four times more likely to experience death thoughts than those without. Carers who were satisfied with their role were 50% less likely to have experienced death thoughts than those who were dissatisfied. A small but significant proportion of female carers experience death thoughts and may be at risk for suicide. These findings add to the growing body of evidence on suicide-related thoughts and behaviours in carers and have implications for health professionals and service providers.
Publisher: Springer Science and Business Media LLC
Date: 24-01-2014
Publisher: SAGE Publications
Date: 11-2016
DOI: 10.1016/J.AUSMJ.2016.11.005
Abstract: Consumers are known to show a paradoxical tendency to favour both familiar and novel marketing stimuli such as products and advertisements. However, an explanation for this paradox has yet to be proposed. This provides immense challenges for marketing practices that conventionally strive to build familiarity (e.g. building awareness, recognition, recall, and customer relationships). Using the emotion differentiation framework, this theoretical paper shows that this paradox is a result of two distinct emotions – liking and interest. Specifically, consumers like familiarity but are interested in novelty. This paper offers six empirical propositions to: (1) differentiate interest from liking (2) show that liking motivates consumers to favour familiarity whereas interest motivates consumers to prefer novelty (3) demonstrate that interest accounts for previously explained boundary conditions of the familiarity–liking effect and (4) provide insights to explain previous conflicting findings in the field of innovation, advertising, and consumer psychology research.
Publisher: Wiley
Date: 02-04-2022
DOI: 10.1002/MAR.21664
Abstract: Contrary to conventional belief and the existing literature, recent research has shown that difficult‐to‐read fonts on marketing communications may evoke perceptual disfluency and enhance consumer evaluation toward unique, complex, or security‐related products. However, no research has examined the psychological mechanism that underlies the positive effects of perceptual disfluency. The current research presents five experiments to address this study gap. Specifically, Studies 1 and 2 provide empirical evidence that perceptual disfluency may lead to perceived novelty and in turn evoke the feeling‐of‐interest, perceived innovativeness, and intention to try a product. Studies 3 and 4 replicate these findings and show that such an indirect effect of perceptual disfluency is mitigated by the presence of salient novelty cues and prior product knowledge, providing further support for the hypothesized disfluency–novelty–interest relationship. Study 5 extended these findings by showing that digital ad banners with disfluent text may enhance click‐throughs in a natural viewing task of a news website. The current findings empirically demonstrate a mechanism that not only underlies the positive effects of perceptual disfluency but also aligns with the fluency–familiarity–liking relationship found in the existing literature.
Publisher: Emerald
Date: 31-08-2022
Abstract: The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating role of perceived fit towards luxury brand CSR initiatives is also investigated. An experimental approach on a 2 × 2 matrix was used. Data are collected through a consumer panel. Values-driven motives were found to lead to lower consumer situational scepticism and egoistic-driven motives would lead to higher levels of consumer situational scepticism. While higher consumer situational scepticism leads to lower brand resonance, there is no significant relationship between scepticism and resilience to negative information and consumer advocacy. The findings also suggest that perceived fit moderates the relationship between consumer situational scepticism to resilience to negative information and consumer situational scepticism to consumer advocacy. The key originality of the study is that it provides empirical insights into situational scepticism of CSR initiatives and its influence in consumer and management outcomes in luxury brands.
Publisher: SAGE Publications
Date: 05-2019
DOI: 10.1016/J.AUSMJ.2019.03.001
Abstract: This study aims to examine why online consumers watch Mukbang, a type of South Korean online entertainment show, by exploring the antecedents of consumers’ attitude toward Mukbang from a cross-cultural perspective. Data was collected from 114 Asians and 129 Caucasian participants using a self-administered questionnaire online. Data was then analysed using structural equation modelling. Similarities and differences were noted for both the s les. The findings show that Asians tend to watch Mukbang due to host attractiveness and social normative influence, while Caucasians watch such shows due to host attractiveness, perceived novelty and social normative influence. Practical implications are provided for traditional and digital marketers, advertisers and broadcast jockeys so they are better equipped with insights on online consumer behaviour, marketing strategies and conceptualisation of videos.
Publisher: Springer Science and Business Media LLC
Date: 31-05-2023
DOI: 10.1057/S41262-023-00333-W
Abstract: Experiential marketing (XM)—a form of marketing that uses branded experiences as a tool to influence consumers—has become one of the dominant tools within the marketing world. Despite this, it is poorly understood by both sides of the academic and practitioner dyad. What appears to be missing is a holistic conceptualisation of XM that explains not only its antecedent conditions and resulting outcomes but also the factors that may mediate and moderate those outcomes. This paper presents a Delphi study that seeks to provide such a conceptualisation. Across three phases, a panel of XM experts from academia and industry practice was recruited to establish a robust and holistic conceptualisation of XM as well as its success factors, consequences, psychological mechanisms, and boundary conditions. The current findings identify XM as a marketing strategy that uses the subjective, elaborative nature of experience to positively influence the salience of a brand in the mind of participants. The findings suggest that the ‘depth of immersion’ in the experience on three levels (experiential, brand, and conceptual) is an important underlying mechanism while the impact is moderated by the ability and motivation to become immersed.
Publisher: Informa UK Limited
Date: 05-07-2017
DOI: 10.1080/02699931.2016.1202199
Abstract: Skin-transmitted pathogens have threatened humans since ancient times. We investigated whether skin-transmitted pathogens were a subclass of disgust stimuli that evoked an emotional response that was related to, but distinct from, disgust and fear. We labelled this response "the heebie jeebies". In Study 1, coding of 76 participants' experiences of disgust, fear, and the heebie jeebies showed that the heebie jeebies was elicited by unique stimuli which produced skin-crawling sensations and an urge to protect the skin. In Experiment 2,350 participants' responses to skin-transmitted pathogen, fear-inducing, and disgust-inducing vignettes showed that the vignettes elicited sensations and urges which loaded onto heebie jeebies, fear, and disgust factors, respectively. Experiment 3 largely replicated findings from Experiment 2 using video stimuli (178 participants). Results are consistent with the notion that skin-transmitted pathogens are a subclass of disgust stimuli which motivate behaviours that are functionally consistent with disgust yet qualitatively distinct.
Publisher: Wiley
Date: 27-09-2019
DOI: 10.1002/MAR.21162
Publisher: Wiley
Date: 22-07-2021
DOI: 10.1111/BJET.13003
Publisher: Emerald
Date: 25-09-2021
Abstract: The purpose of this paper is to examine the perception of luxuriousness as a novel underlying mechanism of the shelf-based scarcity effect by using both psychophysiological measures (Study 1) and self-reported measures (Study 2). Two within-subject experimental designs were conducted to examine the effects of low, medium and high stock depletion levels (i.e. shelf-based scarcity) on consumer responses. In Study 1, facial expression analysis was used to examine consumers’ liking, and left frontal asymmetry brainwaves were used to examine consumers’ approach motivation as a proxy for purchase intention. Study 2 extended the findings with self-reported measures. In Study 1, perceived product luxuriousness was found to underlie the shelf-based scarcity effect on facial expressions and left frontal asymmetry brainwaves after controlling for other previously proposed mediators (i.e. product popularity and quality). The shelf-based scarcity effect is only observed between low vs high stock levels, whereas moderate stock level depletion does not evoke the shelf-based scarcity effect. Study 2 used self-reported measures to replicate the effect of shelf-based scarcity on product luxuriousness. However, the findings demonstrated the limitation of self-reported measures to identify a significant spill-over effect of perceived luxuriousness to attitude. Extending previous literature that relied heavily on self-reported measures, the current research used psychophysiological methods to uncover perceived luxuriousness as a novel underlying mechanism for the shelf-based scarcity effect. Thus, the findings are not only the first to provide psychophysiological evidence of the shelf-based scarcity effect but also to validate perceived luxuriousness as an underlying mechanism of the shelf-based scarcity effect. The current findings suggest that the shelf-based scarcity effect is only evoked by high (instead of moderate) levels of stock depletion. The study also shows that shelf-based scarcity does not necessarily signal product popularity, but instead it may serve as a cue of product luxuriousness. Adding to other manipulations of retail spaces that elicit luxury perception (e.g. artwork, sensory delight and themed store atmospherics), this implies that businesses are able to use shelf-based scarcity as a cue to enhance or complement the luxury image or the perception of the brand or product. The current research is the first study to use psychophysiological techniques to examine perceived luxuriousness as an underlying mechanism of shelf-based scarcity. It also demonstrates that self-report measures are not sensitive to such an effect in comparison to psychophysiological techniques, explaining why perceived luxuriousness has not been previously found to be an underlying mechanism of shelf-based scarcity.
Publisher: Springer Science and Business Media LLC
Date: 18-02-2013
Publisher: Emerald
Date: 05-05-2020
Abstract: This study aims to investigate how the effectiveness of luxury advertising can be improved by matching the emotional (promotion pride vs prevention pride) and luxury value (authenticity vs exclusivity) appeals within advertising messages. Three experiments were conducted. Studies 1A and 1B establish the influence of incidental emotions and regulatory focus on consumer preferences for ergent luxury value appeals (exclusivity vs authenticity) within advertisements. Study 2 shows the match-up effects of congruent emotional and luxury value appeals on advertising effectiveness. The authors offer causal evidence that promotion pride increases the preference for exclusivity appeals, whereas prevention pride increases the preference for authenticity appeals in luxury advertising. The study offers a novel perspective into the ways consumers evaluate different value appeals in luxury advertising and establishes the important role played by emotions within such evaluations. Marketers of luxury products can increase the effectiveness of their advertising c aigns by considering the fit between emotional and luxury value appeals. Specifically, the authors show that the congruent matching of promotion pride with exclusivity appeals and of prevention pride with authenticity appeals within advertising messages can elicit more favorable consumer responses. The study is the first to illustrate novel “match-up” effects: it shows when and how different luxury value appeals (exclusivity vs authenticity) and emotions (promotion pride vs prevention pride) influence the effectiveness of luxury advertising.
Publisher: Informa UK Limited
Date: 03-08-2023
Publisher: Informa UK Limited
Date: 17-11-2019
Publisher: Elsevier BV
Date: 03-2021
Publisher: Elsevier BV
Date: 05-2020
Publisher: Informa UK Limited
Date: 02-03-2021
Publisher: Wiley
Date: 09-07-2016
DOI: 10.1111/EVJ.12584
Publisher: Informa UK Limited
Date: 22-08-2021
Publisher: Wiley
Date: 04-07-2018
DOI: 10.1111/JAN.13717
Abstract: To develop and psychometrically test the Engagement of a Person with Dementia Scale. It is important to study engagement in people with dementia when exploring the effectiveness of psychosocial interventions that can promote meaningful activity, stimulation and well-being, through an increase in positive emotions and an improvement in quality of life. The Engagement of a Person with Dementia Scale was developed based on current literature and previous research work on a video coding tool to ascertain the effect of psychosocial interventions on engagement in people with dementia. Using the Delphi technique, the content validity of the scale was evaluated by 15 dementia experts and formal/informal dementia carers. Psychometric properties of the scale were evaluated using 131 videos of people with dementia presented with PARO-a therapeutic, interactive, robotic seal-in long-term aged care facilities. A 10-item scale was established following the rewording, combining and elimination of prospective items, with revisions made to the instructions for using and scoring the scale. An overall consensus with agreement for the scale was established among the panel of experts. The scale demonstrated robust internal consistency, inter-rater and test-retest reliability and convergent and discriminant validity. This study successfully developed the Engagement of a Person with Dementia Scale, with established content validity and psychometric properties. The scale assesses the behavioural and emotional expressions and responses of engagement by people with dementia when partaking in a psychosocial activity in five areas: affective, visual, verbal, behavioural and social engagement.
Publisher: Elsevier BV
Date: 07-2016
Publisher: Springer Science and Business Media LLC
Date: 24-10-2016
Publisher: Elsevier BV
Date: 05-2019
Publisher: Emerald
Date: 29-08-2019
DOI: 10.1108/APJML-04-2019-0227
Abstract: Neuroimaging technologies such as electroencephalogram and magnetic resonance imaging allow us to analyze consumers’ brains in real time as they experience emotions. These technologies collect and integrate data on consumers’ brains for big data analytics. The purpose of this paper is to identify new opportunities and challenges for neuromarketing as an applied neuroscience. The authors discuss conceptual and methodological contributions of neuromarketing based on studies that have employed neural approaches in market-related investigations, explaining the various tools and designs of neuromarketing research. The authors identify marketing-related questions to which neuroscientific approaches can make meaningful contributions, evaluating several challenges that lie ahead for neuromarketing. The authors summarize the contributions of neuromarketing and discuss synergistic findings that neuromarketing has the potential to yield. The authors ask: do consumers’ self-reported choices and their neural representations tell different stories? what are the effects of subtle and peripheral marketing stimuli? and can neuromarketing help to reveal the underlying causal mechanisms for perceptual and learning processes, such as motivation and emotions? The authors identify marketing-related questions to which neuroscientific approaches can make meaningful contributions, evaluating several challenges that lie ahead for neuromarketing. To the best of the authors’ knowledge, no current review has identified avenues for future research in neuromarketing and the emerging challenges that researchers may face. The current paper aims to update readers on what neuroscience and other psychophysiological measures have achieved, as well as what these tools have to offer in the field of marketing. The authors also aim to foster greater application of neuroscientific methods, beyond the more biased ost-test methods such as self-report studies, which currently exist in consumer research.
Publisher: Elsevier BV
Date: 08-2021
Publisher: Mary Ann Liebert Inc
Date: 04-2014
Publisher: SAGE Publications
Date: 11-2019
DOI: 10.1016/J.AUSMJ.2019.06.003
Abstract: Do consumers really like familiarity and therefore dislike novelty? This is a central question that has resonated through different fields of marketing and psychology. Past research has found that people heuristically associate familiarity to liking, but they also prefer novelty in certain motivational contexts. This paper presents three studies to show that novelty does not result in liking but instead, evokes interest—a similar but functionally different positive affective experience. Specifically, we show that people feel interested toward and therefore favour a product when it is subjectively perceived to be new or said to be new, even when the novel product is objectively identical to its counterpart. Novelty, however, was found to be unrelated to liking. These findings suggest that consumers’ paradoxical tendency to favour both familiarity and novelty is manifested in ways beyond a general emotional valence account. Specifically, familiarity appears to evoke liking whereas novelty appears to evoke interest.
Publisher: Frontiers Media SA
Date: 17-12-2020
DOI: 10.3389/FNHUM.2020.573187
Abstract: Previous research has indicated that frontal midline theta (FMθ) reflects a domain-general cognitive control mechanism of the prefrontal cortex. Brain imaging studies have shown that the inhibition of implicit stereotypes was dependent on this domain-general cognitive control mechanism. Based on this knowledge, the present study investigated the neural oscillatory correlates of implicit gender stereotype control in an extrinsic affective Simon task (EAST) using electrophysiological methods. Participants in this task conducted verification to white gender names and colored gender traits, and their behavioral response and electroencephalogram (EEG) were recorded during their performances. As predicted, stereotype-inconsistent trials resulted in reduced response accuracies and slower response times than stereotype-consistent trials. For the event-related potential (ERP) results, the enhanced performance of stereotype-inconsistent trials was accompanied by an enhanced N400 litude but an attenuated late positive potential litude. In contrast, early attentional components such as P2 and N2 as well as their litudes were impacted by the experimental manipulations and in idual differences in gender factors. In addition, based on time–frequency (TF) analysis, we found that the enhanced performance of stereotype-inconsistent trials was also accompanied by an event-related synchronization on the frontal theta oscillation. This frontal theta appeared at a late processing stage and persisted across a time window from N400 to late positive potential. Additionally, this enhanced frontal theta effect was not modulated by the experimental manipulations and in idual differences in gender factors. Based on these findings, the feature of frontal theta oscillation in the implicit gender stereotype control process was discussed.
Publisher: American Psychological Association (APA)
Date: 09-2022
DOI: 10.1037/EMO0000917
Publisher: SAGE Publications
Date: 25-02-2015
Abstract: Contact researchers have overlooked (a) the mechanisms that explain the association between negative contact and prejudice, (b) the effects of positive and negative contact on outcomes beyond prejudice, and (c) the importance of testing contact effects cross-culturally. In the present article, we addressed these gaps in the literature by drawing on data from White Americans ( N = 207 Study 1), Hong Kong Chinese ( N = 145 Study 2), and Buddhist Thais ( N = 161 Study 3). Specifically, we examined positive and negative contact as predictors of old-fashioned and modern prejudice toward, and negative metaperceptions about, Black Americans, Mainland Chinese, and Muslim Thais, respectively. We also tested intergroup anxiety as a mediator of the associations between positive and negative contact, and all intergroup outcomes. Across three studies, positive contact predicted reduced intergroup anxiety, prejudice, and negative metaperceptions, while negative contact predicted increased intergroup anxiety, prejudice, and negative metaperceptions. Negative contact, however, was the more consistent predictor of intergroup attitudes. Intergroup anxiety emerged as a robust mediator of the relationships between both types of contact and all intergroup outcomes. We thus present the first test of a model of positive and negative contact that holds across both Western and non-Western contexts.
Publisher: Emerald
Date: 12-04-2022
Abstract: This research draws upon construal level theory to investigate how brands can develop effective international marketing strategies using country image versus product image across international markets with different cultural distances between them. The paper reports two preliminary studies and three experimental studies in the context of Australian brands using a “clean and green” image. The preliminary studies explore how product versus country image and cultural similarity are related to construal levels. Then, Study 1 examines consumers from different countries as a proxy of cultural distance, whereas Studies 2 and 3 manipulate levels of cultural distance to test the effects on consumers. Moreover, Study 3 also uses a behavioral outcome as the focal dependent variable and tests the underlying mechanism. The results demonstrate a significant interaction effect between country-of-origin positioning and cultural distance, such that an Australian brand emphasizing the country (vs product) image gains more favorable responses among consumers with high levels of cultural distance. Conversely, an Australian brand emphasizing the product (vs country) image gains more favorable responses among consumers with low levels of cultural distance. Further, this research identifies perceived brand cultural authenticity as the underlying process driving the interaction effect. The findings of this research contribute to the literature on international marketing in general and the country-of-origin literature in particular by examining country-of-origin positioning and cultural distance from the construal level perspective. The research also provides managerial implications on how to promote products in the international market across different cultural distances.
Publisher: Informa UK Limited
Date: 21-07-2022
Publisher: Emerald
Date: 09-01-2023
DOI: 10.1108/IJEFM-08-2022-0064
Abstract: The current research presents a case study on how COVID-19 has influenced event attendees' attitudes toward safety procedures, venue capacity, purchasing tickets in advance, type of events (e.g. theatre, music and art) and the mode of the event (i.e. live vs online). In two timeframes (i.e. during and after COVID-19 lockdowns), data were collected via a self-completed online survey from a regional Western Australia (WA) town, Geraldton. In total, 94 event attendees were recruited in Wave 1 (during lockdowns), and 126 respondents were recruited in Wave 2 (after lockdowns). The naturalistic data collection examines how COVID-19 has influenced attendees' attitudes. The findings suggest that attendees have adapted to the new normal of COVID-19. If safety procedures are followed, most respondents are comfortable attending an entertainment event during and after the lockdown (Wave 1 and Wave 2). Furthermore, respondents exhibited comfort following COVID-19 safety precautions at events even after COVID-19 lockdowns, except for mandatory mask-wearing. However, the COVID-19 pandemic has prompted event attendees to prefer lower seating capacity at events, while the gradual easing of restrictions reduces their discomfort toward higher seat capacity. Although some research has examined the financial and economic impact of COVID-19 on the event industry, there is limited research on consumers' or attendees' perceptions and attitudes toward events, particularly entertainment events and festivals, as the world emerges from the pandemic. Thus, the current case study is the first to examine event attendees' attitudes toward entertainment event management and operation during and after COVID-19 lockdowns. The finding provides significant theoretical and managerial implications surrounding the reaction of event attendees toward entertainment events (i.e. festivals) during health crises such as COVID-19.
Publisher: Emerald
Date: 30-06-2022
DOI: 10.1108/JFMM-12-2020-0254
Abstract: The purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity and rarity can function as distinct marketing strategies in today's luxury market environment. Online questionnaires were administered by adapting developed scales from prior research. Research stimuli were chosen from three luxury categories including bags, wine and cruise. Confirmatory factor analysis and multiple regressions were used to test the hypotheses. The results confirmed that exclusivity, natural rarity and virtual rarity were perceived as relatively distinct constructs among our s le. Findings also highlighted that perceived natural rarity (PNR) has consistently emerged as a positive and significant contributor to consumers' perceptions of luxury across all three luxury categories. The influence of perceived exclusivity (PE) on perceptions of luxury has also shown to be significant for two product categories (luxury bag and luxury wine), whereas perceived virtual rarity (PVR) did not show any significant effects across all three categories. The results indicate that consumers perceive natural rarity, virtual rarity and exclusivity as relatively distinctive marketing strategies. This suggests that luxury businesses can adopt each strategy independently to achieve desired marketing outcomes. This study offers theoretical support for the proposition that exclusivity and rarity may have different functions in luxury marketing implementations. It provides empirical evidence showing the distinctiveness of perceived exclusivity and perceived rarity, which have not be done in previous research.
Publisher: Emerald
Date: 13-03-2019
DOI: 10.1108/APJML-10-2018-0415
Abstract: The purpose of this paper is to conduct an in-depth interview with the Chief Executive Officer (CEO) of Larry Jewelry, a luxury jeweller with boutiques in Hong Kong and Singapore. Given the ever-evolving luxury jewellery market in South East Asia, it is paramount to understand the success factors of the luxury jewellery sector. An in-depth interview approach is used to understand the antecedents of the success of the luxury jewellery sector. Specifically, this paper presents a complex business model of Larry Jewelry and an in-depth interview with the CEO of Larry Jewelry for current insights in the sector. This paper highlights the history of Larry Jewelry, its product segments and the key elements of its business blueprint. Specifically, the success of Larry Jewelry is attributed to its business model and strong branding on quality, craftsmanship, rarity, human interaction and trust. Despite the substantial growth in the luxury jewellery sector, there is relatively little research on the success factors of this industry, especially in South East Asia. The current research provides practical insights into business blueprint of a successful luxury jeweller in Hong Kong and Singapore.
Publisher: Informa UK Limited
Date: 10-08-2015
DOI: 10.1080/02699931.2015.1071241
Abstract: Theory proposes that interest is a positive emotion that may either broaden attention to facilitate processing of new information, or narrow attention to preserve engagement with new information. To our knowledge, no research has directly examined the effect of interest on attentional scope. Across four experiments, we show that traits associated with the propensity to experience interest-specifically, trait curiosity and internal boredom proneness-are associated with a narrower scope of attention. We also find that, instead of broadening, interest actually narrows attentional scope in comparison to a neutral state and awe. Challenging the conventional notion that all positive emotions broaden cognition and attention, our findings suggest that specific emotions influence attention in ways that extend beyond a general emotional valence effect.
Publisher: Elsevier BV
Date: 12-2015
DOI: 10.1016/J.APNU.2015.06.019
Abstract: The study of engagement in people with dementia is important to determine the effectiveness of interventions that aim to promote meaningful activity. However, the assessment of engagement for people with dementia in relation to our current work that uses social robots is fraught with challenges. The Video Coding - Incorporating Observed Emotion (VC-IOE) protocol that focuses on six dimensions of engagement: emotional, verbal, visual, behavioral, collective and signs of agitation was therefore developed. This paper provides an overview of the concept of engagement in dementia and outlines the development of the VC-IOE to assess engagement in people with dementia when interacting with social robots.
Publisher: Springer Science and Business Media LLC
Date: 20-06-2019
Publisher: Wiley
Date: 07-01-2021
DOI: 10.1002/MAR.21444
Abstract: To date, research on the user experience of Virtual Reality (VR) games is sparse even though VR and immersive gaming experiences are emerging as a substantial consumer based within the videogame industry. Using facial electromyography and skin conductance response measurement, the current research presents the first psychophysiological evidence to show that: (1) VR games may heighten affective responses such as fear and arousal (2) different levels of immersion in various gameplay modes may evoke higher affective responses and (3) these heightened affective responses significantly correlate with users’ experience of enjoyment at the precise onset of the affective response. Due to the second‐by‐second nature of psychophysiological measurement, the study's findings also pinpoint a specific sequence (i.e., entrapment in a dark room) within the gameplay that significantly evoked nearly 2.5‐times higher fear with arousal as well as enjoyment. These findings contribute to the ongoing study of VR in the fields of media psychology, media studies, human‐computer interaction studies, and marketing by demonstrating the strong link between immersion, affective responses, and positive user experience toward a horror VR game and their marketing implications.
Publisher: Emerald
Date: 26-07-2022
DOI: 10.1108/EJIM-01-2022-0058
Abstract: This paper examines the effect of market knowledge on market success of product innovativeness and the moderating role of absorptive capacity. We separated market knowledge into market ersity and market significance components and examined their effects on radical product innovation performance. This paper adopted the secondary database study. Excluding cases with missing values of main variables, a total of 1,219 Taiwanese manufacturing firms from the Third Taiwan Technology Innovation Survey (TTIS3) database were used to test the hypotheses. A moderated hierarchical regression approach was utilized to analyze the data. The results revealed that the relationship between market ersity and radical product innovation performance is a predominantly positive concave downward curve. In contrast, the relationship between market significance and radical product innovation performance is a predominantly negative concave downward curve. Furthermore, the results also indicated that absorptive capacity has different moderating effects on the relationships between market ersity/significance and radical product innovation performance. Absorptive capacity enhances the negative effect of market significance but suppresses the positive effect of market ersity on radical product innovation performance. This paper is the first research which contributes to examining the relationship between market knowledge and radical product innovation sale performance.
Publisher: Wiley
Date: 17-08-2022
Abstract: Fresh truffles which include black truffle ( Tuber melanosporum Vittadini) deteriorate and lose aroma rapidly after harvest therefore, postharvest processing via freeze‐drying or encapsulation is an option to preserve truffle aroma for extended supply. However, the aroma profile that directly affects the truffle quality and consumer acceptance is influenced by processing and producers require processing options that balance processing feasibility with retention of a suitable aroma profile. This study aimed to determine the impact of freeze‐drying and encapsulation on the profile of key volatiles, consumer discrimination, and overall sensory impression (aroma intensity, liking, and acceptability) of processed truffle products compared to the starting material (positive control). The study combined experimental‐scale processing with GC‐MS analysis and consumer sensory evaluation to compare and optimize postharvest processing options. Based on the results, some volatile changes were detected in the processed truffle products compared to the positive control which were aligned with the consumer discrimination (triangle test) and the aroma intensity score (consumer sensory test). Despite some chemical and sensory differences detected, the consumer panel did not have any preference for processed truffle products compared to the positive control. The overall finding indicates the potential value of processing truffles into a natural flavoring ingredient for food application via freeze‐drying or encapsulation, which should be of great interest for the truffle and food industry. According to the correlation analysis, the consumer acceptance of a truffle product may be increased by retaining 1‐octen‐3‐ol and methional, while reducing the amount of p ‐cresol in the product. The postharvest process of turning truffles into a food flavoring ingredient may cause undesirable volatile changes that would directly impact the aroma quality and consumer acceptance of the processed truffle products. Hence, the impacts of freeze‐drying and encapsulation on the chemical and sensory profile of truffles were evaluated in this study. Overall, the results of the concurrent instrument and sensory analysis demonstrated that both freeze‐drying and encapsulation are potential options for processing.
Publisher: SAGE Publications
Date: 07-06-2023
DOI: 10.1177/14413582231175152
Abstract: As Autonomous Vehicles (AVs) on public roads today becomes an increasingly realistic possibility, there is growing need to better understand the factors that will facilitate their successful introduction. This study focuses specifically on Australia and investigates various micro and macro environmental factors that may either hinder or support their adoption in the country. The study comprised 18 in-depth interviews with experts from both the public and private sectors who possess direct experience working with AVs. These experts provided valuable insights into several areas, including the legislation and regulations governing AV use, the technical and infrastructure requirements necessary for safe operation on public roads, and the importance of public sentiment in driving AV adoption and introduction. Based on the study’s findings, an integrated framework has been developed to identify and classify the key factors related to AV adoption, as well as their interrelatedness with each other. This framework seeks to guide the development of national strategies to accommodate the necessary political, legal, and social adjustments required for the successful implementation of AVs.
No related grants have been discovered for Billy Sung.