ORCID Profile
0000-0002-0982-5303
Current Organisation
Deakin University - Melbourne Burwood Campus
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Publisher: MDPI AG
Date: 22-03-2023
DOI: 10.3390/SU15065553
Abstract: The Circular Economy (CE) is heralded as an important concept with the potential to guide businesses and society toward a more sustainable future. However, while collaboration is widely accepted to play a central role in advancing circularity, little is known about how organizations effectively work together to achieve these outcomes. This is particularly problematic given that any shift toward collaboration requires systematic approaches based on effective collaborative processes between organizations. This conceptual paper addresses this gap by providing a comprehensive investigation of collaboration and circularity. The paper is based on a systematic literature review of 66 scientific publications as the foundation for analysis. Based on the analysis, the paper contributes to the CE literature by offering a novel approach to conceptualizing collaboration and circularity. A conceptual framework is provided which differentiates CE strategies at three stages of the product lifecycle. The paper makes a second contribution to the CE literature by examining the role that multilevel collaboration plays in facilitating a transition from a linear economy to a CE and, in particular, the significance of government in managing collaboration opportunities between partners. We highlight intermediaries as important accelerators in this transition. Future research directions are provided, including how government and intermediaries—among others—collaborate for CE transitions.
Publisher: Informa UK Limited
Date: 08-05-2023
Publisher: MDPI AG
Date: 08-06-2021
DOI: 10.3390/SU13126542
Abstract: COVID-19 pandemic has brought significant and multiple challenges for SMEs. While SMEs have traditionally faced financial and non-financial crises, the pandemic has brought about additional uncertainties on how to maintain business continuity. The purpose of this paper is to examine how SMEs can mitigate against COVID-19-related crisis by examining the impacts that the pandemic has had on them through a review of 34 articles. The thematic analysis from the literature covered three overarching and inter-related challenges including (i) cost and finance-related challenges, (ii) disruption of activities, and (iii) existential difficulties. The paper’s value lies in addressing the gap between the espoused literature’s claim of the beneficial impact of new technological advancements and SMEs’ ability to survive in the context of the COVID-19 pandemic. The additional value of this paper is a framework of recommendations to help enhance SMEs’ resilience and responsiveness in the context of COVID-19. These recommendations include collaboration, openness, taking advantage of opportunities/victory, and durability.
Publisher: Informa UK Limited
Date: 02-10-2022
Publisher: Informa UK Limited
Date: 07-04-2022
Publisher: Wiley
Date: 17-08-2022
DOI: 10.1111/IJCS.12743
Abstract: Brand resonance is a marketing concept under‐explored in the performing arts context. This paper responds by analysing focus group findings from a large Opera group, “Big Opera [1] ” (For research integrity and anonymity requirements of focus group research, the company pseudonym is Big Opera) on how decision‐makers can enhance brand resonance. Opera patronage was dwindling before the COVID‐19 pandemic, which was further crystallized during the pandemic. As the performing arts sector tries to revive, it is useful to understand how brand resonance concepts can be used to reinvigorate patronage at the opera. A qualitative study of four opera focus groups, which included 24 participants with varying levels of attendance was conducted to examine brand resonance. The study reveals that when customers have brand attachment and love, developed through intense experiences at the opera, facilitated by engagement with the brand, and community, then brand loyalty develops for the opera by intention to re‐purchase. The paper contributes to the literature by making recommendations on how to enhance brand resonance thereby increasing attendance. Intense experiences at the opera and engagement can be enhanced by offering packaged deals, such as accommodation and dinner, or drinks and canapés packages, backstage access, the development of a social club, social media brand community and loyalty programs to increase brand loyalty.
No related grants have been discovered for Ambika Zutshi.