ORCID Profile
0000-0002-3134-6712
Current Organisations
Swinburne University of Technology
,
Monash University - Caulfield Campus
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Publisher: Elsevier BV
Date: 11-2016
Publisher: Wiley
Date: 10-03-2022
DOI: 10.1111/IJCS.12797
Abstract: Marketing plays a critical role in addressing macro‐level societal problems, one of which relates to the reduction of meat consumption and increased consumption of alternative proteins. Such consumption practices are gaining attention given the rising concerns about food sustainability, safety, security, nutrition, and animal welfare. This paper provides a framework‐based systematic review of alternative protein consumption research, identifying relevant articles published between 2000 and 2020. Our framework combines the socio‐ecological model and capability, opportunity, and motivation model of behavior (COM‐B) to identify the various factors influencing alternative protein consumption. Antecedents – facilitators and barriers – of alternative protein consumption are organized, synthesized, and discussed using this combined model of behavioral influence. Our review outlines methodological approaches, identifies main variables of interest, highlights the opportunity for further theoretical development, and identifies gaps in research related to in idual‐level opportunities and system‐level motivations. We conclude with theoretical, contextual, and methodological directions for marketing and consumer research to better understand and shape decisions and practices regarding the consumption of alternative proteins.
Publisher: Emerald
Date: 05-08-2020
DOI: 10.1108/IJRDM-03-2020-0103
Abstract: For consumers, cross-channel behaviour is increasingly prevalent. Such behaviour involves consumers actively engaging in (and deriving benefit) from one channel during a product search but switching to another channel when making a purchase. Drawing on multi-attribute utility theory, this study proposes a cross-channel behaviour typology consisting of three key aspects: channel choice behaviour, functional and economic outcomes and consumer-specific psychographic and demographic variables. Segmentation analysis conducted via latent class analysis (LCA) was performed on a s le of 400 US consumers collected via an online survey. Cross-channel behaviour is not always intentional. We identify a specific segment of consumers that most often engage in unplanned, rather than intentional, cross-channel switching. We find that of all shoppers that engage in cross-channel behaviour, a fifth (20%) are forced to switch channels at the point of purchase. Cross-channel behaviour can be mitigated by retailers via a deep understanding of the driving factors of different configurations of showrooming and webrooming. In contrast with existing conceptualisations, this study suggests that cross-channel behaviour often stems from consumers being “forced” by factors outside of their control, but within the retailers' control. This research presents a nuanced approach to decompose consumer cross-channel behaviour from the consumer perspective as planned, forced or opportunistic.
Publisher: Elsevier BV
Date: 05-2013
Publisher: Elsevier BV
Date: 09-2015
Publisher: Informa UK Limited
Date: 09-2010
Publisher: Elsevier BV
Date: 12-2017
Publisher: Emerald
Date: 22-06-2010
DOI: 10.1108/09590551011057408
Abstract: Periods of economic downturn can severely affect the performance of firms in general, and retailers in particular. However, all retailers are not equally affected by recessionary periods, with some viewing this time as an opportunity to invest and establish competitive advantage and others cutting back and waiting for the recession to pass. In the light of the current economic downturn, the purpose of this paper is to investigate retailers' strategic response to the downturn, and assess how these responses differ across different organisations in terms of size, geographic location, and sector of operation. A total of 50 (25 Australian, 25 New Zealand) managers associated with the retail sector (ranging from chief executive officers to store owners) were invited to participate in face‐to‐face interviews, resulting in 28 in‐depth interviews (15 Australian, 13 New Zealand) across a wide range of retail categories. These exploratory data were combined with a review of the literature to explore retailer responses to the current economic downturn. This paper suggests that there are growth opportunities for retailers during times of economic downturn. Specifically, this paper suggests that large retailers see this as an opportunity to invest in green and sustainable business practices as a means to aid in the recovery of the recession in terms of reducing costs and beyond in terms of developing competitive advantage. Other strategies include: personalised offerings, differentiation via service, realignment of offer to changing consumer value(s), and reduced costs and investment. The focus of this paper is medium to large sized organisations and, as such, its generalisability to small retailers may be somewhat limited. Past research reveals that not all the retailers are equally affected by recessionary periods. Given this, the value of this paper lies in providing insight into strategic response to an economic downturn, and providing a foundation for examining these strategies and their link to retail performance via quantitative research.
Publisher: Elsevier BV
Date: 09-2011
Publisher: Emerald
Date: 03-06-2020
DOI: 10.1108/IJRDM-12-2019-0387
Abstract: This paper investigates the degree to which self-selection explains the apparent higher purchase value of research shoppers. An online survey was administered to 594 retail shoppers. The purchase value of research shoppers and single-channel shoppers was compared before and after propensity score matching to account for self-selection effects. Prior to matching, research shoppers spend significantly more than single-channel shoppers. This difference persists after accounting for self-selection but is reduced by 25%. The impact of self-selection differs across product categories and channels, with the online channel most likely to lead to higher purchase value. The findings build on existing literature on the value of omni-channel retail strategies and provide insights for retailers to determine the likely impact of encouraging research shopping among their customers. The research provides important insights into the role that self-selection plays in the value of multi-channel shoppers, and the likely value to retailers of omni-channel strategies.
Publisher: Elsevier BV
Date: 09-2016
No related grants have been discovered for Carla Ferraro.