ORCID Profile
0000-0002-2510-8734
Current Organisations
University of Oxford
,
Krirk University
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Publisher: Springer Singapore
Date: 2021
Publisher: Springer Singapore
Date: 2021
Publisher: Springer Singapore
Date: 2021
Publisher: Springer Singapore
Date: 2021
Publisher: Springer Singapore
Date: 2021
Publisher: Emerald
Date: 20-03-2018
Abstract: Marketing theory and practice is under severe criticism – socialists and the practitioners criticize marketing in its current form which calls for active efforts by marketers to reposition the discipline – making it beneficial to the masses. The Western world is thoroughly investigated based on the opinions of public regarding marketing as a discipline. However, studies which present a non-Western consumer’s attitudes toward the role of marketing in a society are scant. This purpose of this study is to encapsulate Pakistani consumers’ understandings and attitudes toward marketing with an emphasis on their perceptions of the ethicality and transformative power of the discipline. A purposive convenience s le of 40 professionals with erse non-marketing backgrounds and of the widest possible demographic profile participated in in-depth, unstructured interviews. The content analysis and grounded theory method were used for the analysis. Marketing is appreciated for creating product awareness and, occasionally, combating social problems, but this positive image is clouded by severely criticizing it for promoting materialism, being irritatingly pervasive and pushy, as well as for using unethical and unfair practices. The study offers a valuable insight into the discipline’s performative and social legitimation in a fast-growing Asian economy. The authors recommend paths for a positive repositioning of the discipline that will improve its public image and enhance its potential for being recognized as a force for positive social change. Further to enhancing our understanding of consumer attitudes toward marketing, this paper’s value lies in it being the first ever exploration of the developing country perspective. Most importantly, it contributes to a debate that could enlighten the much-needed repositioning of marketing as a discipline to make it useful for masses.
Publisher: Springer Singapore
Date: 2021
Publisher: Springer Singapore
Date: 2021
Publisher: Vietnam National University Journal of Science
Date: 31-12-2019
DOI: 10.25073/2588-1108/VNUEAB.4261
Abstract: Lao PDR and Vietnam share an extensive land border and there are a number of points at which border crossings can be made and border trade conducted. The connectivity of these crossings is to be intensified by cross-border transportation infrastructure such as the Vientiane-Bolikhamsay-Vung Anh deep seaport railroad, which would facilitate exports from landlocked Lao PDR. Such infrastructure will improve existing Vietnamese investment in its western neighbour, where more than 400 projects worth more than US$5 billion have already been licensed in activities such as hydropower, industrial tree plantation and mining. Meanwhile, Star Telecom, which is a joint venture between Viettel Global and Lao Asia Telecom, has achieved 50% market share of the mobile telecommunications market in Lao PDR and there are numerous further opportunities for investment in consumer markets as well as business-to-business markets. The Lao PDR government would certainly like to ersify its exports away from reliance on natural resource commodities but lacks resources and capacity for leadership in this area and the vital small and medium-sized enterprises sector suffers from the ‘missing middle’ phenomenon that means firms are generally unable to participate in regional value chains, including those mobilised potentially by Vietnamese partners. This paper investigates the extent of Lao-Vietnamese border trade and cross-border investment and the prospects for the future in an international environment challenged by trade wars, volatility and global climate change.
Location: United Kingdom of Great Britain and Northern Ireland
No related grants have been discovered for John Walsh.