ORCID Profile
0000-0003-4265-0557
Current Organisations
Universiti Malaya
,
University of Wollongong - Innovation Campus
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Publisher: IGI Global
Date: 25-11-2022
DOI: 10.4018/978-1-6684-3833-6.CH010
Abstract: Putrajaya is a Malaysian federal administrative center and is called also City in the Garden. Due to this factor, this chapter intended to access the insights of the Putrajaya smart community initiatives since a quantitative research approach has been employed where a self-administrated questionnaire was developed to gather information from the respondents which consisted of different sections with both open and close-ended questions. A total of 163 forms were distributed in different locations within the smart community sites. A descriptive analysis on the usage was carried out to access the initiatives, and recommendations are suggested at the end of the chapter.
Publisher: Informa UK Limited
Date: 03-04-2015
Publisher: The Institute of Management and Economy Research
Date: 30-12-2018
Publisher: SAGE Publications
Date: 06-08-2018
Abstract: The purpose of this research is to study consumer attitude towards mobile advertising in Malaysia, and whether this attitude results in the intention to purchase the products or services advertised. This article reports on the results, based on factors such as entertainment, informativeness, irritation and credibility, which the research framework derives from Ducoffe (1996, Advertising value and advertising on the Web, Journal of Advertising Research, 36(5), 21–35) and Mackenzie (1989, An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context, Journal of Marketing, 53(4), 48–65). Attitudes towards behaviours, and subjective norms, based on the research by Ajzen (1991, The theory of planned behaviour, Organizational Behaviour & Human Decision Processes, 50(2), 179–211), are included in understanding consumer intention. A survey is conducted on 150 respondents, and the partial least squares analysis is used to determine the antecedents of mobile advertising that lead to consumer acceptance of mobile advertising, and the resulting intention to purchase. Results show that the advertising message content has the largest impact on attitude in advertising that is done via mobile phone. Attitudes towards mobile advertising are linked to the intention to purchase the product or services advertised. The main implication of the study shows that marketing managers should focus their marketing communication on mobile advertising, and increasing the attractiveness of this form of advertising, so as to reflect consumers’ intention to purchase. This study opens a new channel of communication for multiple unexamined matters concerning the mobile advertising industry. Based on the results, a number of recommendations are proposed and suggestions for future studies are made.
Publisher: Penerbit Universiti Kebangsaan Malaysia (UKM Press)
Date: 26-03-2018
Publisher: Springer Science and Business Media LLC
Date: 09-2014
DOI: 10.7603/S40931-014-0002-7
Abstract: News media allows audiences to be selective in determining both their news sources and type of news stories they read. This study examined factors influencing selective exposure to the online editions of two mainstream Malaysian newspapers, Berita Harian and Utusan Malaysia . Using selective exposure theory as the theoretical lens, this study compared both newspapers in terms of their audiences’ level of surveillance motivation, and how audiences rate the newspapers’ websites with respect to usability and attractiveness. This study used a within-subject experimental research design that exposed 51 subjects to both Berita Harian and Utusan Malaysia online newspapers. The results of the experiment indicate that Berita Harian and Utusan Malaysia online were significantly different in terms of website usability however, no significant differences were found in terms of surveillance motivation or website attractiveness between the two newspapers. Further analysis indicate that the only significant predictor of selective exposure was website usability. This study highlights the importance of website usability for online newspapers wanting to harness audience selectivity.
Publisher: International Journal of Technology
Date: 03-11-2022
Publisher: MDPI AG
Date: 17-03-2023
DOI: 10.3390/W15061172
Abstract: Textile effluent accounts for 22% of the total industrial wastewater produced in Malaysia. Due to their ubiquitous use in organic dyes, inefficiently treated textile wastewaters pose environmental and health hazards. Colour, chemical oxygen demand, biochemical oxygen demand, toxic metals and microbes are the commonly targeted water quality parameters in untreated textile fluids. Furthermore, their non-biodegradability and high colour intensity may reduce aquatic ersity by blocking the sunlight. Recently, physical treatment, principally adsorption, has been conducted. Dolomite has additional features, such as performing as a heavy metal and microbe remover. This study employed dolomite for treating textile dye wastewater from a commercial textile manufacturer and synthetic effluent containing methyl orange. Different sizes of dolomite were activated at different temperatures and subsequently added to the water s les in varying amounts. After 2 h of agitation at 100 rpm and sedimentation for 24 h, their absorbance reading was taken. Their morphological, decolourisation percentage, chemical oxygen demand reduction percentage and bacterial growth post-treatment were examined. Despite variances in dolomite’s capacity to decolourise colours, the treatment proved effective in decolourising dyes, removing chemical oxygen demand and reducing bacterial growth. The most significant percentages of decolourisation observed were 98.7% for real textile dye wastewater (RTDW) and 78.0% for synthetic textile dye wastewater (STDW), while for chemical oxygen demand, reductions were 66.7% for RTDW and 73.9% for STDW, respectively. As for microbe growth inhibition, the highest growth reduction percentages were 99.7% and 98.6% for RTDW and STDW, respectively.
Publisher: American Psychological Association (APA)
Date: 09-2023
DOI: 10.1037/CFP0000188
Publisher: Springer International Publishing
Date: 2019
Publisher: SAGE Publications
Date: 10-2018
Abstract: Attachment theory argues that attachment styles developed during infancy and childhood will be relatively enduring and continue during adulthood. While research on adult attachment has been mounting in the past, less is known on the enduring effect of attachment styles with mother, father, and their peer or peers during childhood on adult romantic attachment styles. Past research in fact have obtained mixed findings on the stability of attachment styles from childhood to adulthood, especially in the context of Malaysian setting. In order to explore the stability of attachment styles from childhood to adulthood, a survey among 400 married in iduals was conducted and partial least squares was employed for data analysis. The application of attachment theory in this study was established via two dimensions of anxiety and avoidance. The result indicated that respondents who exhibited high levels of anxiety and high levels of avoidance with mother, father, and their peers would display the same attachment styles with their romantic partners or spouses during adulthood. The findings provide conclusive evidence on the continuity and stability of attachment styles with stronger and enduring bonds observed for peer-adult attachment.
Publisher: IGI Global
Date: 06-01-2023
DOI: 10.4018/IJEIS.315806
Abstract: Mobile messaging apps are currently a popular method in Malaysia for communicating while on the go, owing to its convenience, reliability, and contact-free feature of mobile application. Fueled by mobile internet and smartphone growth, mobile messaging apps have become a strong force in the mobile app sector, offering users an alternative to SMS-based texting paired with social media elements and enhanced features, such as group chats and photo sharing. The study was anchored using the unified theory of acceptance and use of technology 2 theory. A survey with 150 respondents and PLS analysis is used to determine the antecedents of mobile application continuance usage during the COVID-19 pandemic. The results revealed that there is an influence in the usage of mobile messaging apps among the younger generation in Malaysian public university students during the COVID-19 pandemic. The main implication shows that mobile application among young generations in public universities has become popular. The convenience usage of the internet has turned the world into a global village.
Publisher: Penerbit Universiti Kebangsaan Malaysia (UKM Press)
Date: 31-03-2023
DOI: 10.17576/JKMJC-2023-3901-04
Abstract: Conflict is increasingly present and could be severe in many adult romantic relationships including marriage, yet understudied in the context of adult attachment style. This study set out to investigate the underlying relationship between adult attachment styles and patterns of interaction in a Malaysian setting. By means of survey method, data was collected using self-reporting questionnaire involving 400 married in iduals in the state of Penang, Malaysia for the duration of six months, with Partial Least Squares (PLS) employed for data analysis. The application of Attachment Theory in this study was established via two dimensions of anxiety and avoidance. Result from the analysis yielded all the constructs have composite reliability value of more than 0.6 and convergent and discriminant validity with an average variance extracted (AVE) value greater than 0.50. The findings indicated that, married in iduals who are high in anxiety will exhibit destructive and avoidance patterns during conflict. Similarly, married in iduals who are high in avoidance will exhibit destructive, avoidance and low level of constructive pattern during conflict. The study concludes that conflict pattern of interaction among married in iduals is a function of adult romantic attachment styles. This study also addressed the gap in research literature by providing a non-western context by basing research within a Malaysian setting. Keywords: Anxiety, avoidance, conflict, marital communication, married in iduals.
Publisher: IGI Global
Date: 25-11-2022
DOI: 10.4018/978-1-6684-3833-6.CH009
Abstract: Lundu is in Southwest Sarawak, a Malaysian state on Borneo. Lundu is declared as one of the smart community initiatives that were launched by the Malaysian Communications and Multimedia Commission (MCMC) in February 2016. This chapter intended to understand and map with development index of a smart community in Lundu, and the involved stakeholders can be informed about the necessary criteria which enabled citizens to be deemed as smart. A quantitative research method has been employed whereby a self-administrated questionnaire was developed to gather information from the respondents which consisted of different sections with both open and close-ended questions. A total of 150 forms were distributed in different locations within the smart community site. Four key components in International Growth Centre (IGC) development index, Humanware, Technoware, Infoware, and Valueware, were used as a reference point in developing the smart community index (SCI), and recommendations on infrastructure and monitoring improvement are suggested at the end of the chapter.
Publisher: IGI Global
Date: 19-08-2022
DOI: 10.4018/978-1-6684-5426-8.CH007
Abstract: Pictures, videos, and written information about children have become overwhelmed by digital content on many social media platforms. This phenomenon is known as sharenting. Attitude and trust have been identified as two variables that predict parents sharing behaviour in social media. Results from a survey among 303 parents across Malaysia indicated that attitude and trust are good predictors of parents' sharenting behaviour on social media among Malaysian parents. By applying the theory of reasoned action, this study concludes that parents in Malaysia are willing to disclose much information about their children when they believe there is nothing wrong with sharing that information, especially when they feel proud of their children's achievements. In addition, parents also highly trust that social media users might not misuse information that they share, and they believe the law would protect the information from being abused by users.
No related grants have been discovered for Nor Hazlina Hashim.