ORCID Profile
0000-0002-5463-600X
Current Organisation
Queensland University of Technology
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Publisher: WARC Limited
Date: 09-05-2022
DOI: 10.2501/JAR-2022-010
Publisher: Informa UK Limited
Date: 17-03-2010
Publisher: Informa UK Limited
Date: 07-2009
Publisher: Wiley
Date: 15-05-2018
DOI: 10.1111/AJO.12824
Abstract: Minimally invasive approaches to hysterectomy have been shown to be safe, effective and have recovery advantages over open hysterectomy, yet in Australia 36% of hysterectomies are still conducted by open surgery. In 2006, a survey of Australian gynaecological specialists found the main impediment to increasing laparoscopic hysterectomy to be a lack of surgical skills training opportunities. We resurveyed specialists to explore contemporary factors influencing surgeons' approaches to hysterectomy 258 (estimated ~19%) provided analysable responses. Despite >50% of surveyed specialists wishing to practise laparoscopic hysterectomy in the future, lack of surgical skills, arising from the lack of training opportunities, remains the main impediment.
Publisher: WARC Limited
Date: 12-2015
DOI: 10.2501/JAR-2015-001
Publisher: Informa UK Limited
Date: 25-05-2021
Publisher: Emerald
Date: 20-07-2010
DOI: 10.1108/02651331011058590
Abstract: Although the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There remains a lack of theory in particular that addresses the measurement of the effectiveness of destination branding over time. The purpose of this paper is to test the effectiveness of a model of consumer‐based brand equity (CBBE) for a country destination. A model of CBBE was adapted from the marketing literature and applied to a nation context. The model was tested by using structural equation modelling with data from a large Chilean s le ( n =845) comprising a mix of previous visitors and non‐visitors. The model fits the data well. The paper reports the results of an investigation into brand equity for Australia as a long‐haul destination in an emerging market. The research took place just before the launch of the nation's fourth new brand c aign in six years. The results indicate Australia is a well‐known but not compelling destination brand for tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office. The paper suggested that CBBE measures could be analysed at various points in time to track any strengthening or weakening of market perceptions in relation to brand objectives. A standard CBBE instrument could provide long‐term effectiveness performance measures regardless of changes in destination marketing organisation staff, advertising agency, other stakeholders and budget. The paper contributes to the nation‐branding literature by being one of the first to test the efficacy of a model of CBBE for a tourism destination brand.
Publisher: Emerald
Date: 07-08-2018
Abstract: The purpose of this paper is to investigate the inter-relationships between peoples’ perceptions of the attributes of leftover food and how they lead to higher-order values in relation to food waste. The method involved an online, text-based, qualitative survey of 112 panel members from a market research firm. The data were examined using thematic analysis and framed using a means-end approach. Findings show that leftover foods take on both positive and negative attributes and benefits, as shown in four themes—tasty foods, dangerous foods, images of spoiling and used or second-hand—leading to consequences, identified as creating time, Time to binning and repurposing. Additionally, how in iduals in a household speak of themselves based on their higher-order values, termed as states of being, can determine whether such foods are repurposed or consigned to the bin. These states of being are reflected in the three themes: the responsible ones, the virtuous ones and the blameless ones. This study provides more focussed insights on the interplay between the attributes and benefits of leftovers and how household members position themselves towards these foods, particularly in their transition to waste.
Publisher: SAGE Publications
Date: 05-2012
Publisher: SAGE Publications
Date: 26-08-2009
Abstract: In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. This study uses diffusion theory and various secondary sources and interviews to observe the development of advertising education in Australia from its early past to its current-day tertiary offerings, to discussing the issues that are arising in the near future. Six critical issues are identified, along with observations about the challenges and opportunities within Australian advertising education. By looking back to the future, it is hoped that this historical review provides lessons for other countries of similar educational structure or background, or even other marketing communication disciplines on a similar evolutionary path.
Publisher: Informa UK Limited
Date: 20-09-2021
Publisher: Informa UK Limited
Date: 22-11-2017
Publisher: Emerald
Date: 08-07-2019
Abstract: The creativity-based facilitation effect, well documented by previous research, shows that creative advertisements (ads) are more memorable than regular (or less creative) ads, that is, creativity facilitates memory. This current research aims to extend our understanding by investigating the impact of creativity on regular ads and competitive advertising. It examines whether creative ads impair the memorability of regular ads to determine whether a “creativity-based impairment effect” exists. Three experiments were conducted. Experiment 1 tested creativity-based impairment effects in brand recall. Experiment 2 replicated and validated the impairment effect in recall, using a different presentation order of ads. In Experiment 3, effects of creative ads on competing vs non-competing brands were examined. Results found that creative ads impaired the brand recall of regular ads, creative ads impaired the recall of competing brands more than non-competing brands and creative ads were recalled earlier in top-of-mind recall positions. Future research may look at whether different memory measures (e.g. recognition), different proportions of creative ads, and ads of familiar vs unfamiliar brands produce differential impairment effects. One suggestion from this research could be to not only copy-test your own brand’s advertising, but also test the advertising of other brands so that the target ad’s relative levels of creativity can be assessed before media buying. As a result of this testing, when the brand identifies any potential impairment effects, the identified creative ads could then be tracked in terms of media placement, providing a guide of where “not to schedule” advertising. This research makes an important theoretical contribution as the first to explore impairment effects in the context of creative advertising. In doing so, it offers important managerial insights for regular and competitive advertising.
Publisher: SAGE Publications
Date: 18-11-2021
DOI: 10.1177/18393349211054230
Abstract: This research investigates how materialism as a personality trait can impact consumers’ intention to create brand-related user-generated content (UGC) and positive WOM on Facebook. The research involved three studies. Study 1 was an online survey investigating the association between materialism and brand-related UGC and positive WOM creation on Facebook. Study 2 tested the mediating role of the perception of brand symbolism for the effect of materialism on brand-related UGC and positive WOM creation. Study 3 was an online experiment which manipulated materialism. It demonstrated that the perception of brand symbolism mediated the effect of materialism on brand-related UGC and positive WOM creation on Facebook. These findings show how materialism influences whether consumers create content about brands to express self-identity. They also show researchers and managers how to target consumers to encourage them to create brand-related UGC and positive WOM on social media. Specifically, by emphasising materialistic cues, marketers can enhance consumers’ perception of brand symbolism which can motivate consumers to create brand-related UGC and positive WOM.
Publisher: Informa UK Limited
Date: 04-2008
Publisher: WARC Limited
Date: 12-2014
Publisher: Wiley
Date: 29-01-2020
DOI: 10.1111/JOCA.12295
Publisher: Informa UK Limited
Date: 23-03-2022
Publisher: Informa UK Limited
Date: 29-09-2016
Publisher: SAGE Publications
Date: 25-04-2020
Abstract: To evaluate women’s experiences after hysterectomy and predictors of their contentment and regret with the surgical approaches. Cross-sectional, Patient-Reported Experience Measures survey in 2319 Australian women aged 21 to 90 years (median age of 52 years) who had received hysterectomy in the preceding 2 years. Overall, the vast majority of women ( %) did not regret having had the hysterectomy. Women who received an open abdominal hysterectomy reported slower recovery with about 7% of women still not fully recovered after 12 months compared to those whose surgery was through a less invasive approach. Women who reported no adverse events, having been given a choice of type of hysterectomy, women who received an alternative to open abdominal hysterectomy, and women who felt prepared for discharge from hospital were significantly more likely to be content with their hysterectomy and report positive patient experiences. Compared with those who received a less invasive approach to hysterectomy, women who received open surgery were more likely to express negative experiences relating to their hospital stay and recovery from surgery. The results inform future improvements of care for women planning a hysterectomy.
Publisher: Informa UK Limited
Date: 26-07-2017
Publisher: Elsevier BV
Date: 03-2018
DOI: 10.1016/J.PEC.2017.09.006
Abstract: To explore factors influencing how well-informed women felt about hysterectomy, influences on their decision making, and on them receiving a less-invasive alternative to open surgery. Online questionnaire, conducted in 2015-2016, of women who had received a hysterectomy in Australia, in the preceding two years. Questionnaires were completed by 2319/6000 women (39% response). Most women (n=2225 96%) felt well-informed about hysterectomy. Women were more aware of the open abdominal approach (n=1798 77%), than of less-invasive vaginal (n=1552 67%), laparoscopic (n=1540 66%), laparoscopic-assisted (n=1303 56%), and robotic approaches (n=289 12%). Most women (n=1435 62%) reported their gynaecologist was the most influential information source. Women who received information about hysterectomy from a GP (OR=1.47 95% CI 1.15-1.90), or from a gynaecologist (OR=1.3 95% CI 1.06-1.58), were more likely to feel better informed (p<0.01). This study is important because it helps clinicians, researchers and health policy makers to understand why many women still receive an open abdominal approach despite many learned societies recommending to avoid it if possible. Additional information, or education about avoiding open abdominal approach where possible may lead to a greater number of women receiving less-invasive types of hysterectomy in the future.
Publisher: Emerald
Date: 30-03-2012
DOI: 10.1108/03090561211202521
Abstract: The purpose of this study is to examine the concept of consumer power, in particular the power or bloggers in the online environment and how this might be applied to the regulation of advertising. Utilising Denegri‐Knott's (2006) four on‐line power strategies, a content analysis of weblogs of Tourism Australia's “Where the bloody hell are you?” advertising c aign is undertaken. Blogger behaviour towards this controversial c aign is documented and consumer power strategies are examined. This study reveals that bloggers are circumventing the traditional self regulatory process by distributing information, opinion, and even banned advertising material, thereby forming power hubs of like‐minded people, with the potential to become online pressure groups, augmenting the traditional powers of consumers in the self regulatory process. Limitations include a single case context and its exploration of a single media tool (weblogs). Also, bloggers are not representative of the general public, but do provide an alternative to the general category of complainants. The paper provides evidence that bloggers are defacto regulators in the online environment providing judgements on advertising c aigns, supporting those with like‐minded views and disciplining others, and even making banned advertisements publicly available. Advertisers should be mindful of this activity in developing c aigns, especially in formulating controversial c aigns aimed to be disseminated online. The paper is the first to relate consumer power in the online environment to self‐regulation. It is also first to study a new group of advertising complainants – the bloggers.
Publisher: Springer Science and Business Media LLC
Date: 07-2007
Publisher: Informa UK Limited
Date: 2002
Publisher: Wiley
Date: 03-02-2019
DOI: 10.1111/JOCA.12235
Publisher: Informa UK Limited
Date: 30-03-2021
Publisher: Informa UK Limited
Date: 09-11-2020
Publisher: Springer International Publishing
Date: 02-12-2016
Publisher: Emerald
Date: 04-11-2014
Abstract: – The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three decades ago and has been modified, revised and extended. Given modern communication contexts, it is appropriate to question the model’s validity and relevance. – The authors develop a conceptual approach, based on a fully comprehensive and extensive review and critique of ELM and its development since its inception. – This paper focuses on major issues concerning the ELM. These include model assumptions and its descriptive nature continuum questions, multi-channel processing and mediating variables before turning to the need to replicate the ELM and to offer recommendations for its future development. – This paper offers a series of questions in terms of research implications. These include whether ELM could or should be replicated, its extension, a greater conceptualization of argument quality, an explanation of movement along the continuum and between central and peripheral routes to persuasion, or to use new methodologies and technologies to help better understanding consume thinking and behaviour? All these relate to the current need to explore the relevance of ELM in a more modern context. – It is time to question the validity and relevance of the ELM. The ersity of on- and off-line media options and the variants of consumer choice raise significant issues. – While the ELM model continues to be widely cited and taught as one of the major cornerstones of persuasion, questions are raised concerning its relevance and validity in 21st century communication contexts.
Publisher: Informa UK Limited
Date: 05-09-2019
Publisher: Routledge
Date: 16-12-2011
Publisher: Informa UK Limited
Date: 28-08-2019
Publisher: Informa UK Limited
Date: 20-05-2015
Publisher: Informa UK Limited
Date: 2010
Publisher: Cambridge University Press (CUP)
Date: 10-12-2010
Publisher: Emerald
Date: 10-04-2017
Abstract: The purpose of this paper is to benchmark the progress of integrated marketing communication (IMC) education, by replicating and extending a study on IMC education by Kerr (2009). It documents progress, examines the impact of digital disruption and concludes with an agenda for change. Using the Delphi technique, this study recruited leading IMC educators and thought leaders internationally to find consensus on an important range of IMC issues, including its place within the university, the IMC brand, curriculum, impact on practice, the incorporation of digital and future challenges. IMC has strengthened its place within the university and also within the minds and understanding of academics, students and industry. Digital disruption provides many challenges including updating curriculum and up skilling staff. It is vital, however, that IMC thinking be positioned as the integrator and digital as the facilitator, providing platforms to actualise IMC strategy such as content, customer service and cross-functional planning. This study shows what IMC education has achieved since Kerr’s (2009) study. Further, it outlines what needs to be achieved in the future by providing a “To do” list for IMC educators. It is vital that the development and progress of this important new area of study is tracked to ensure industry challenges are met, such as digital disruption, and the right education for IMC managers of the future is provided.
Publisher: Springer Science and Business Media LLC
Date: 06-2009
DOI: 10.1057/PB.2009.7
No related grants have been discovered for Gayle Kerr.