ORCID Profile
0000-0002-0849-4274
Current Organisation
RMIT University
Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the Feedback Form.
In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Commercial Services | Sport and Leisure Management | Marketing And Market Research | Marketing Theory | Health Promotion | Consumer-Oriented Product or Service Development | Marketing
Marketing | Organised sports | Health Status (e.g. Indicators of Well-Being) | Comparative Structure and Development of Community Services | Recreational Services |
Publisher: Emerald
Date: 07-08-2007
DOI: 10.1108/02634500710774923
Abstract: This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting such market segments. The approach is critical review and analysis of the published literature. This paper finds that, although the benefits of identifying innovative early adopters are not as strong and clear‐cut as is often claimed, they are still sufficient to warrant further research into methods that will accurately identify them and predict their purchasing behaviour. Targeting strategies should distinguish carefully between truly innovative consumers and other early adopters. The costs of identifying them in a particular market need to be weighed against the potential benefits. Although many studies have attempted to address the question of what drives in idual adoption behaviour, the rationale for that focus has not been well established and is rarely critiqued. In clarifying the situation, this paper should provide guidance for academic researchers and marketing planners.
Publisher: Routledge
Date: 22-12-2015
Publisher: Informa UK Limited
Date: 2013
Publisher: Human Kinetics
Date: 07-2019
Publisher: Informa UK Limited
Date: 17-07-2023
Publisher: Elsevier BV
Date: 06-2017
Publisher: Informa UK Limited
Date: 04-08-2023
Publisher: Emerald
Date: 31-05-2011
DOI: 10.1108/03090561111120037
Abstract: Attempts to increase public participation in heritage‐related activities have had mixed success. This research seeks to understand the degree to which people value heritage, what influenced their degree of engagement with heritage and what elements of a heritage item impacted upon the value attached to it by the public. Focus groups and repertory grid analysis were used to gain a sense of how people defined heritage and the factors that influenced their perceptions and involvement. A survey of a nationally representative s le of over 3,200 people was then conducted to empirically test these findings. The results emphasise that people are highly motivated to engage in heritage activities that they find directly relevant to their own specific interests, culture or history. Heritage was defined broadly, encompassing a wide range of objects, places and experiences, summarised here under 15 categories. The key criteria in determining whether a particular object was viewed as being worthy of heritage protection were its perceived importance to the nation, personal relevance, irreplaceability and uniqueness. The data is limited to the Australian context, and the approach should be replicated in other nations to examine generalisability of results. The complex way in which the public defines heritage means that much work is still to be done to understand how the various attributes of a heritage item interrelate to influence its perceived value. This paper includes implications for heritage managers, specifically on how to educate and support the public connection with heritage by encouraging them to build personal connections through experience, storytelling and celebrations. Through its use of multiple methods of data collection, and inclusion of oft‐overlooked groups, this study presents a rare “national” perspective on public views of heritage and how they are formed.
Publisher: Informa UK Limited
Date: 10-2016
Publisher: Informa UK Limited
Date: 14-05-2013
Publisher: Emerald
Date: 04-2003
DOI: 10.1108/02634500310465399
Abstract: The widespread acceptance of the use of online techniques in market research necessitates appreciation of the relative advantages and disadvantages of these techniques over more traditional research methods. This paper reports on a study which directly compares online and postal data collection methods using the same survey instrument on two s les drawn from the same population of football club subscribers. The results confirm that the online and postal respondents are demographically different. Online data collection is shown to be less expensive per respondent and that data collection is faster, however, an overall lower response level is achieved relative to the postal data collection method. Of greater importance, though, are the findings that respondents seem to answer questions differently online than they do via postal methods. The conclusion here is that online data collection should not be treated as a direct substitute for postal data collection in every instance.
Publisher: Emerald
Date: 07-2006
DOI: 10.1108/IJSMS-07-04-2006-B006
Abstract: Fan attention and response to sponsorship is affected by a range of variables, including the duration of sponsorship and fan commitment to the sporting organisation. The results of surveys of the members of six Australian Football League clubs indicated that there is a positive relationship between the satisfaction levels of season-ticket holders and their orientation towards club sponsors' products and brands.
Publisher: Informa UK Limited
Date: 07-2013
Publisher: Wiley
Date: 05-2002
DOI: 10.1002/NVSM.172
Publisher: Emerald
Date: 05-1996
DOI: 10.1108/09590559610147946
Abstract: Examines empirically the purchasing behaviour of Shanghai buyers of processed food and beverage products. An average of only 3.66 product items are purchased on each shopping occasion. Explains the value or weight of purchases by various geographic, demographic and behavioural factors, specifically: the distance travelled to the shop (closely related to the frequency of shopping), the gender of shopper, whether the shopping was undertaken on the main shopping day of the week, and income (by far the dominant explanator). However, because of the limited quantities purchased on each shopping occasion, and the low numerical variation in purchases, the question for future research is whether some combination of low value attached to shopping time, logistical limitations, and storage constraints operate to limit the purchases of shoppers. Such research findings would support a decentralized retail strategy for sales maximization.
Publisher: Emerald
Date: 08-02-2016
Abstract: This study aims to examine the influence of different self-service technologies (SSTs) on customer satisfaction with and continued usage of SSTs. Specifically, it compares an interactive voice response (IVR) SST and an online SST from the same provider to assess how to manage these parallel SSTs. A tracking study was used, beginning with a survey of n = 957 SST users to test a model pertaining to SST satisfaction across IVR and online SSTs. These SST users were then tracked over 12 months. The association between customer satisfaction with and continued usage of the SSTs was examined using behavioural data from the service provider. While the overall model was found to be valid across both types of SSTs, perceptions of factors including ease of use, perceived control and reliability differed for IVR and online SSTs. Satisfaction with SSTs is linked with users’ continued use of SSTs, but is not a barrier to users’ adoption of newer SST forms. Highlighting the rapid developments in this field, a new SST was introduced by the provider to respondents during the 12-month tracking period, thus complicating the results. Further studies could include the customer purpose for using SSTs as a variable. The findings offer support for organisations offering a suite of SSTs, even if they serve the same purpose. Customers evaluate SST types differently, and even satisfied SST users switch to different SSTs when they become available. Allowing customers to choose the SST that best suits them appears to be good practice. This study develops a comprehensive model of customer SST satisfaction that is used to undertake a comparison of two different types of SSTs, which has been missing from prior research.
Publisher: Human Kinetics
Date: 05-2022
Abstract: Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to develop an understanding of why a customer would choose to invest their resources (cognitive, emotional, and behavioral) with an organization, to be able to better facilitate this engagement and properly value the outcomes from it. Sport, with its inherently strong interactions for both participants and fans, would seem an ideal setting to study CE. To date, however, the CE work in sport domains has largely followed established paths. Given CE’s potential to unify many disparate areas of sport research, this paper presents a comprehensive review of the CE work to date and highlights several ways sport can leverage and advance this work through both academic research and management practice.
Publisher: Emerald
Date: 05-09-2016
Abstract: The purpose of this paper is to investigate the role played by corporate social responsibility (CSR) in building relationship quality (RQ) in the context of sports organisations. In turn, the link between RQ and customer loyalty is examined. Acknowledging that customers develop a psychological connection with the sports organisation over time, the study also examines whether the link between CSR and RQ is moderated by the psychological continuum model (PCM) stages (awareness, attraction, attachment and allegiance). The survey data were drawn from almost 6,000 season ticket holders of a professional sports club. Structural equation modelling and the non-parametric bootstrapping regression technique were used to test the hypotheses. The results support the direct impact of CSR activities on RQ. RQ, in turn, drives customer loyalty. Importantly, RQ is found to fully mediate the relationship between CSR and customer loyalty. However, as customers move through the psychological connection stages, the effect of CSR on customer loyalty via RQ tends to diminish. This study provides evidence of a direct impact of CSR activities on RQ, and also attests the role of psychological connection in sports organisations. The incorporation of a multidimensional RQ construct and the PCM stages allows a deeper understanding of how CSR might be employed to achieve organisational goals.
Publisher: Informa UK Limited
Date: 14-06-2017
Publisher: Human Kinetics
Date: 03-2014
Abstract: The propensity of strongly identified fans to contribute positive organizational outcomes for sport teams underpins why team identification maintains a central position in sport management. In the current study we examine the multidimensional structure, stability, and interrelationships between the dimensions of team identification, using longitudinal data (April 2011–April 2012) collected from fans of a new Australian Rules football team ( N = 602). A Confirmatory Factor Analysis (CFA) of the team identification items included (measured using the Team*ID scale), supported a five-dimensional model structure. This model was subsequently computed as a longitudinal CFA to test the configural and metric invariance of the Team*ID scale. We used a cross-lagged panel model to examine the longitudinal stability of, and interrelationships between, the dimensions: affect, behavioral involvement, cognitive awareness, private evaluation, and public evaluation. Each dimension displayed relative stability over time. In addition, public evaluation and private evaluation in April 2011 displayed a positive relationship with behavioral involvement in April 2012. Similarly, cognitive awareness in April 2011 predicted increases in public evaluation in April 2012. We conclude with implications for theory and practice.
Publisher: Elsevier BV
Date: 09-2020
Publisher: Wiley
Date: 12-01-2021
DOI: 10.1002/CB.1920
Abstract: As professional sports teams commonly partner with multiple charity organizations to achieve corporate social responsibility objectives, the purpose of this research was to measure charity brand awareness among sports fans via unaided recall. Further, this study proposed antecedents to awareness, including level of fandom, overall season‐ticket holder (STH) satisfaction, perceptions of on‐field performance, live game viewership frequency, televised game viewership frequency, and digital channel interaction frequency. A survey was used to collect data from STHs across three professional sports teams ( n = 8,414). Fan recall of charity partners was low with 1.3% recalling three, 3.5% recalling two, and 9.6% able to recall at least one charity partner. Of the antecedents, overall STH satisfaction and frequency of live game viewership were the most influential while, perceptions of on‐field performance returned a significant and negative result. It is advocated sports teams reduce the number of charity partners and charity managers focus communication efforts on more contented STHs who attend live games regularly.
Publisher: Informa UK Limited
Date: 12-12-2022
Publisher: Informa UK Limited
Date: 15-08-2014
Publisher: Informa UK Limited
Date: 26-03-2007
Publisher: Emerald
Date: 28-08-2023
DOI: 10.1108/JOSM-03-2022-0116
Abstract: The purpose is to review literature on sports season ticket subscriptions to distil current knowledge and guide future research and practice. A systematic literature review is conducted of research on sports season tickets, a long-established and innovative subscription category. In-depth examination of 28 papers showed a focus on drivers of satisfaction, churn and renewal causes, and product utilisation rates. Subscription markets typically involve many “solely loyal” consumers, most purchasing one or two subscriptions in a category. From reduced barriers to entry and exit to “curated” subscriptions, subscription marketing is changing very quickly. Sports marketers build relationships with subscribers using behavioural data, tier benefits to distinguish between casual and subscribing customers, and create recall and scarcity around key aspects of subscription to combat churn and increase utilisation. Scarce research on subscription marketing practices remains the primary limitation. Existing research suggests that strong connections between subscriber and organisation, heavy product utilisation and/or strong barriers to switching drive customer satisfaction and retention. Rapid expansion of subscription products should reduce “excess loyalty”, meaning that subscription models' main benefit will be limited to reoccurring revenue. Exceptions occur when consumers are heavily connected to the product or have little provider choice, so allocate their category buying exclusively. New subscription products face myriad challenges. Guidance on effective subscription marketing from sports marketing research and practice is outlined. By combining research on market structure, marketing empirical generalisations and subscription marketing, this paper guides future research and practice.
Publisher: Informa UK Limited
Date: 07-2003
Publisher: Emerald
Date: 05-08-2019
DOI: 10.1108/IJSMS-12-2018-0127
Abstract: The purpose of this paper is to assess corporate social responsibility (CSR) implemented via social partnerships between professional sports teams and not-for-profit organizations according to current theoretical perspectives. Limited resources and outcomes often mean there is a gap between theory and practice, the implications of which are not well understood. Five partnerships in Australian football were analyzed via case study methodology which incorporated interviews, analysis of websites, social media and annual reports. Despite being used as a CSR tool, findings showed most organizations enter these arrangements to achieve instrumental outcomes. Further, such partnerships mostly operate at a basic stage often described as philanthropic. One partnership was seen as more advanced consisting of a workplace plan to enhance ersity. It is advocated that managers adopt a more integrated partnership model consisting of formalized objectives, activity implementation, evaluation mechanisms, frequent interaction, top-level leadership involvement and promotion to sufficiently achieve CSR goals. Addressing calls from past research into an examination of the variation of CSR in sports, this research is one of the first to compare multiple case studies to assess the strategic implementation of social partnerships in a professional sporting context. Accordingly, the study demonstrates how such partnerships can be evaluated against a prominent theoretical model, the Collaboration Continuum, enabling more robust social partnership strategies.
Publisher: Routledge
Date: 02-08-2022
Publisher: Springer Science and Business Media LLC
Date: 08-2003
Publisher: Wiley
Date: 23-11-2015
DOI: 10.1002/CB.1558
Abstract: Marketers are interested in the first buyers of new products, given their important role in driving wider community adoption. This is especially the case for new entertainment products, like new or relocated sports teams who must quickly build fan connections and loyalty, given the importance of crowds and social networks in adding value to the entertainment experience. Fans choose to connect with sports teams for numerous reasons however, fan development in the context of a new team has rarely been examined. This paper examines the ersity and similarity among inaugural fans of an expansion team. A large s le ( n = 1724) was classified into five segments revealing how each varies in their brand associations, satisfaction, identification and involvement. By analysing key dimensions (relationship identifiers) that characterise how consumers connect with a new team, the authors provide new insights about the nature of consumers in the context of a new sports team. Furthermore, the five segments were found to be distinct cohorts, with sufficient variation between them to warrant variant marketing approaches to achieve the outcome of committed, long‐term fans. Copyright © 2015 John Wiley & Sons, Ltd.
Publisher: Emerald
Date: 06-1997
DOI: 10.1108/10610429710175691
Abstract: Looks at the traditional market entrants in the retail garden nursery products industry in a defined area of the eastern suburbs of Melbourne, Australia. Argues that it may well be to the detriment of these traditional entrants that a more marketing‐oriented approach has not been adopted, particularly in light of the emergence of recent market entrants which appear to pose a threat by virtue of much more integrated marketing‐based philosophies and more structured new product development approaches.
Publisher: Informa UK Limited
Date: 22-11-2022
Publisher: Informa UK Limited
Date: 14-05-2019
Publisher: SAGE Publications
Date: 09-07-2018
Abstract: This paper examines whether a national cultural characteristic (long-term orientation) influences turnover frequency of head coaches of national football teams. We use a s le covering 90 countries and apply ordinary least squares and negative binomial regressions. The results show that turnover frequency is lower in countries with pragmatic (long-term orientation) cultures than in countries with normative (short-term orientation) cultures, after controlling national team performance and institutional variables. The results also show that countries with higher levels of control over corruption have less coaching turnover.
Publisher: Routledge
Date: 02-08-2022
Publisher: Routledge
Date: 02-08-2022
Publisher: Routledge
Date: 02-08-2022
Publisher: Elsevier BV
Date: 06-2013
Publisher: Routledge
Date: 02-08-2022
Publisher: Routledge
Date: 02-08-2022
Publisher: Informa UK Limited
Date: 10-2011
Publisher: Routledge
Date: 02-08-2022
Publisher: Informa UK Limited
Date: 07-2014
Publisher: Emerald
Date: 02-11-2020
DOI: 10.1108/JBIM-03-2020-0179
Abstract: This study aims to investigate whether an organization that is entrepreneurial oriented can benefit from having a formal control structure and process in new product development (NPD). This study investigates two well-known control mechanisms in NPD, namely, stage-gate system (SGS) and project management (PM), as well as decision-making comprehensiveness (DMC), reflecting the amount of information processing and investigative activities undertaken. Survey data were collected from 238 Australian small and medium enterprises. Structural equation modeling was used to test the hypotheses. The findings of this study suggest that entrepreneurial orientation (EO) directly impacts new product performance and indirectly does so through DMC. While both control mechanisms positively impact DMC, they affect the EO–DMC relationship differently. While SGS positively moderates the EO–DMC relationship, PM negatively does so. However, the use of SGS and PM enhances the effect of EO on DMC. This research provides managers with insights into the design of structure and process in NPD to support interfunctional coordination and firm strategy. The findings of this study suggest that managers should be amenable to the application of control mechanisms and DMC. The calibration of the right mix of control systems is required to ensure that EO can contribute to decision-making in the NPD process. On the surface, the implementation of EO requires flexibility while the control mechanisms and extensive information processing are seen as restricted structures for NPD activities. However, rather than viewing EO and control structure as counterintuitive elements in NPD, the results suggest that appropriate use of control structure can support organizational strategy and decision-making activities, which subsequently enhance NPD outcomes.
Publisher: Emerald
Date: 10-2005
DOI: 10.1108/IJSMS-07-01-2005-B010
Abstract: An empirical investigation based on seven years' data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs.
Publisher: Emerald
Date: 10-2005
DOI: 10.1108/IJSMS-07-01-2005-B012
Abstract: A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members and their intentions regarding future membership.
Publisher: Emerald
Date: 12-01-2010
DOI: 10.1108/13555851011013164
Abstract: It is not uncommon for sports fans to follow multiple sports teams across different sports and even several teams across different leagues of the same sport. Whereas this might be considered a competitive situation, the purpose of this paper is to examine how interest in overseas football (soccer) leagues played a symbiotic role in the successful development of an Australian national soccer league. Results of survey data are presented from two clubs in Australia's newly formed A‐League. Three surveys were conducted over a two year period with over 3,700 season ticket holders. Specific attention is paid to fans' previous interest and exposure to football, which is then related to attitudes and behaviour associated with the new clubs. Interest in overseas clubs and leagues is found to be a major antecedent of interest in the Australian league. Those who follow teams in overseas leagues are more likely to be heavy consumers of the new local league than those who follow local leagues or had no prior experience. They also exhibit stronger attitudinal and behavioural loyalty, such as higher attendance and renewal rates of season tickets. Recognising fan interest in multiple teams/leagues as positive involves a shift in management thinking away from a competitive to a collaborative stance. In this case, rapid adoption of new teams is encouraged by capitalising on strong interest in overseas leagues. This requires careful structuring and branding of the competition that mimicks familiar foreign leagues, while minimising unfavourable comparisons in areas like quality of play. This study capitalises on the rare opportunity to examine foundation teams in a new national league. The findings highlight the importance and value of taking a “global” perspective to the marketing of sports, and of carefully leveraging the interest in other elite competitions to build interest in new leagues.
Publisher: Human Kinetics
Date: 05-2021
Abstract: Predicting attendance at events is important for efficient facility management and marketing to maximize crowds. Most work to date is conducted at the aggregate level however, the large crowd size being predicted often means important in idual decisions are masked. In many markets, increased nonattendance by season ticket holders (STHs) is being reported, which is troubling given they have prepaid and are expected to be highly loyal. To understand who attends, rather than just how many, the authors analyze the “no-show” behavior of over 5,900 in idual STH of one professional team over a season. Results show that in addition to game viewing and quality conditions, age, tenure, expenditure, and prior game attendance are predictors of in idual attendance decisions, with differences in how in iduals are influenced by winning and uncertainty of outcome. The paper expands understanding of drivers of STH attendance decisions and provides guidance toward managerial strategies for STH management.
Publisher: Human Kinetics
Date: 07-2018
Abstract: Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
Publisher: Routledge
Date: 02-08-2022
Publisher: Routledge
Date: 02-08-2022
Publisher: Routledge
Date: 02-08-2022
Publisher: Routledge
Date: 02-08-2022
Publisher: Informa UK Limited
Date: 07-04-2017
Publisher: Routledge
Date: 02-08-2022
Publisher: Informa UK Limited
Date: 12-2016
Publisher: Routledge
Date: 02-08-2022
Publisher: Human Kinetics
Date: 03-2016
Abstract: The importance of team brand associations in sport management research is well documented, but the formation and stability of these associations has not been investigated. The current research tested the development, change, and predictive ability of brand associations over time. Longitudinal quantitative data were collected from consumers of a new Australian Football League (AFL) team ( N = 169) at 3 points in time. One-s le t-tests revealed that brand associations had developed through marketing communications and the launch of the team before the team had played its first AFL game. Repeated-measures multivariate analysis of variance and latent growth modeling showed that brand associations changed over time, reflecting consumers’ experiences with the team. A cross-lagged panel model highlighted that brand associations influenced consumer loyalty in the future. Consequently, sport managers are provided with insights on the development of and change in brand associations that new consumers link with sport teams.
Publisher: Routledge
Date: 02-08-2022
Start Date: 2005
End Date: 2007
Funder: Australian Research Council
View Funded ActivityStart Date: 2020
End Date: 2022
Funder: Australian Research Council
View Funded ActivityStart Date: 08-2010
End Date: 08-2015
Amount: $397,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 07-2005
End Date: 12-2008
Amount: $275,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 07-2020
End Date: 06-2023
Amount: $389,261.00
Funder: Australian Research Council
View Funded Activity