ORCID Profile
0000-0001-8757-3087
Current Organisation
Queensland University of Technology (QUT)
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Publisher: Inderscience Publishers
Date: 2008
Publisher: No publisher found
Date: 2012
Publisher: No publisher found
Date: 2014
Publisher: Informa UK Limited
Date: 03-2012
Publisher: Informa UK Limited
Date: 17-03-2010
Publisher: Emerald
Date: 28-02-2023
DOI: 10.1108/JCOM-01-2022-0009
Abstract: Big data and analytics make digital communications more effective, but little is known about how institutional pressures shape data-driven communications. These pressures determine and constrain how, what, when and to whom practitioners should communicate. This empirical study explores how institutional forces influence the use of data in guiding digital communications. The paper identifies factors that impact communications and shape practitioner views on particular tools in their day-to-day work. This study uses a qualitative exploratory approach with in-depth interviews of 15 Australian communication practitioners through the lens of neo-institutional theory. Thematic analysis was applied to identify three main themes. Communications professionals disclosed how they were influenced by coercive institutional forces such as ambiguous data privacy regulations, normative forces that shaped ethical concerns, professionalism and various challenges, and mimetic forces that determined shared methods and implementation of digital communications technologies such as analytics. Furthermore, the authors reveal how analytics – tools typically associated with uncertainty and mimetic influences – exert coercive pressures that could lead to misguided decision-making. This study’s findings highlight the need for practitioners to learn more about the inner workings of analytics tools and for managers to determine if the perceived benefits of these solutions outweigh any undesirable effects. The study contributes to extant research on digitalization in strategic communication by providing new insights into practitioner views and challenges with digital communications technologies. Despite the considerable effects of institutional pressures, this study is the first to explore the impacts of data-driven communications at the level of in idual practitioners. The paper advances neo-institutional theory in public relations (PR), strategic communication and corporate communications at the micro level.
Publisher: SAGE Publications
Date: 06-2009
Abstract: This article takes a critical discourse approach to one aspect of the Australian WorkChoices industrial relations legislation: the government's major advertisement published in national newspapers in late 2005 and released simultaneously as a 16-page booklet.This strategic move was the initial stage of one of the largest `information' c aigns ever mounted by an Australian government, costing more than $AUD137 million. This article analyse the semiotic (visual and graphic) elements of the advertisement to uncover what these elements contribute to the message, particularly through their construction of both an image of the legislation and a portrayal of the Australian worker.We argue for the need to fuse approaches from critical discourse studies and social semiotics to deepen understanding of industrial relations phenomena such as the `hard sell' to win the hearts and minds of citizens regarding unpopular new legislation.
Publisher: Informa UK Limited
Date: 02-0002
Publisher: Informa UK Limited
Date: 12-2009
Publisher: Informa UK Limited
Date: 12-2014
Publisher: Intellect
Date: 03-2014
DOI: 10.1386/GFB.1.1.41_1
Publisher: Springer Berlin Heidelberg
Date: 2012
No related grants have been discovered for Edwina Luck.