ORCID Profile
0000-0001-9727-2958
Current Organisation
RMIT University
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Publisher: Elsevier BV
Date: 11-2022
Publisher: Wiley
Date: 20-11-2018
DOI: 10.1111/DAR.12493
Abstract: To examine how alcohol brands use sport in their communication activities on social media. Despite extensive research exploring alcohol advertising and sponsorship through sport, minimal attention has been given to digital platforms. This study undertakes a qualitative content analysis to examine the social media activity of alcohol brands sponsoring the three largest spectator sports in Australia: Australian rules football, rugby league and cricket. Four sport-related social media strategies are identified through which alcohol brands solicit interaction with consumers, often involving co-creation of content and social activation. These strategies act as 'calls to action' and through the association of sport and alcohol encourage consumers to engage in competition, collaboration, celebration and consumption. These strategies are further strengthened by communications which draw upon themes of identity and camaraderie to resonate with the consumer. Sport-linked social media strategies utilised by alcohol brands extend beyond just promoting their product. They seek higher levels of engagement with the consumer to lify and augment the connection between alcohol and the sport spectator experience. The discussion highlights the powerful combination of sport and social media as a mechanism by which these brands seek to interact with consumers and encourage them to both create and promote content to their social networks. These strategies allow alcohol brands to extend their marketing efforts in a manner which can elude alcohol codes and prove difficult for regulators to identify and control. [Westberg K, Stavros C, Smith ACT, Munro G, Argus K. An examination of how alcohol brands use sport to engage consumers on social media. Drug Alcohol Rev 2018 :28-35].
Publisher: IOP Publishing
Date: 11-2020
DOI: 10.1088/1755-1315/588/2/022059
Abstract: Introduction - The aim of this paper is to explore data quality as an antecedent of commercially viable business models within the circular economy. Australian state governments are developing policies to enable a circular economy. However, in the building industry most data systems rely on self-reporting, which has compromised the accuracy, objectivity, transparency and integrity of data reported on raw materials within components and products. Method - This paper uses a case study to demonstrate how digital data systems that independently track, trace and verify the provenance of inputs of raw materials, components and products, can accurately inform the value of circularity in the built environment. Interviews were conducted with an office furniture supplier who developed a digital system to inform circularity. Also interviewed was a sustainability consultant who assisted, and has since prototyped a digital system designed to accurately enable circular value to be identified in the built environment. Feedback on the design and protype of this proposed system was provided by building industry value-chain stakeholders though a series of seminars and design thinking workshops. Results - Commercial viability of a circular economy model was reliant on a framework of data quality that recorded raw materials, traceability and verification to establish trust: 1) data capturing raw materials within components of products (e.g. metals, melamine and plastics), 2) data tracking of products throughout their life-cycle, and 3) data verifying the authenticity of raw materials and products. This framework of data quality was critical to delivering circularity outcomes for reuse of products, repurposing components, recycling and minimising landfill. Conclusion - This study proposes that data quality is integral to the commercial viability of circular economy business models in the built environment. Data quality in a circular economy means having the digital capability to objectively track, trace and verify the integrity and composition of building materials, products and assemblies throughout their lifecycle.
Publisher: Elsevier BV
Date: 03-2023
Publisher: Elsevier BV
Date: 11-2023
Publisher: IOP Publishing
Date: 16-09-2021
Abstract: The circular economy (CE) is emerging as a solution for a thriving economy within regional and planetary boundaries for environment and social justice. CE is multifaceted with interconnected processes and therefore rather difficult to assess comprehensively. This paper reviewed the corpus of macro-level CE assessments, to find the best practices in CE assessments of regions scaling from neighborhoods to planetary. The extensive content analysis on the corpus of 165 studies used a novel mixed methods of meta-analysis, taxonomy and integrative review. This review investigates the comprehensiveness of CE assessments. Findings include three types of CE performance monitoring, four types of resource clustering, five scales, and a 5-step procedure to evaluate CE. CE can be monitored on: (a) absolute performance, quantifying economic resource-input, stock and waste-output (b) efficiency performance, monitoring the optimization of CE processes similar to recycling, reuse, or even sharing and virtualizing (c) policy performance to monitor strategies from regional stakeholders. Resource clustering can create hierarchies by metrics, uses, system-boundaries, or emergy. Identified scales are: XL for the planet L for continents M for large provinces, states and smaller countries S for cities and, XS for neighborhoods. Scales assist in comparing and benchmarking, but are also required for a proposed policy of localizing CE. This review found the ReSOLVE-framework as relatively comprehensive on CE processes. Also, multiple knowledge gaps were identified among resources, processes and regions. This review aids CE knowledge accumulation across regions and scales, to accelerate implementing the CE.
No related grants have been discovered for Kevin Argus.