ORCID Profile
0000-0001-7994-1396
Current Organisations
The University of Auckland
,
University of Maribor
Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the Feedback Form.
Publisher: Wiley
Date: 22-05-2020
DOI: 10.1111/MEDU.14152
Publisher: Routledge
Date: 27-07-2018
Publisher: Emerald
Date: 26-06-2019
Publisher: University of Rijeka, Faculty of Tourism and Hospitality Management
Date: 2015
DOI: 10.20867/THM.21.2.3
Abstract: Purpose – This paper aims to propose a new line of research that explores the relationship between residents and destination brand building behaviours through the concept of place attachment. Design and methodology – We conducted a literature review on place attachment and brand building behaviour, and focused more specifically on place identity as an accumulation based dimension of place attachment and word-of-mouth as a behavioural outcome. Approach – With the emergence of new technologies, tourism managers no longer have a complete control over the development of destination brand, since various communication tools enable for residents to engage in the destination branding process. This calls for rethinking the role of residents in destination branding and the necessity to explore various place attachment dimensions and their outcomes. Findings – This study proposes a conceptual framework to understand the role of residents in the construction of the image of their place of residence as a tourism destination. Within this framework, we suggested that place satisfaction may affect residents’ internalisation process, contributing to residents’ behavioural output process, resulting in positive word-of-mouth, participation in tourism activities, and demonstration of destination ambassador behaviour. Originality – Despite the wide interest of researchers in human-place relationship, few studies have focused on residents’ place attachment and its outcomes. This framework suggests that it is important to understanding how residents form place attachment how they perceive their place of residence as a tourism destination, and what they communicate in order to create positive destination image and strong destination brand.
Publisher: SAGE Publications
Date: 24-04-2021
DOI: 10.1177/00472875211008237
Abstract: Residents’ voluntary word-of-mouth (WOM), especially positive WOM, is scarcely investigated. Since different human–place relationship factors influence residents’ WOM, further understanding of how residents evaluate the place affects their voluntary behaviors is essential. Using PLS-based structural equation modeling, this study investigates the linkages between residents’ self-congruity, place satisfaction, engagement, expectations, and WOM. Results based on 313 residents of Ljubljana (Slovenia) and Pula (Croatia) suggest that (1) place satisfaction and place expectations only directly affect one-to-one positive WOM (2) actual and ideal self-congruities affect place satisfaction, engagement, and expectations (3) place engagement has a substantial direct impact on both one-to-many and many-to-many WOM and that (4) actual and ideal social self-congruities have a direct influence on many-to-many WOM. In general, this study adds to the literature by detailing how different WOMs are motivated by various factors via different psychological mechanisms.
Location: United Kingdom of Great Britain and Northern Ireland
No related grants have been discovered for Tina Šegota.