ORCID Profile
0000-0002-7481-8601
Current Organisation
University of Adelaide
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Publisher: Wiley
Date: 29-09-2018
DOI: 10.1111/BJET.12589
Publisher: Wiley
Date: 25-03-2021
DOI: 10.1111/IJCS.12685
Abstract: Although planning for retirement is fundamental for consumers’ future well‐being, in iduals often fail to engage with it. Retirement engagement refers to one's initial interest in and active planning for one's retirement. In this study, we focus on mobile technology‐enabled retirement engagement, operationalized as consumers’ perception of how a retirement app can help them plan for retirement. While rapid advances in digital platforms and mobile technology show promising use to the financial services sector, little is known about the adoption drivers of mobile technology in stimulating retirement engagement as a unique low‐involvement, yet high‐importance context. We address this gap in the existing literature by analyzing survey data from a representative s le of 440 Australian pension fund members. We find that consumers’ financial self‐efficacy, perceived financial security, consideration of future consequences, retirement planning involvement, and perceived usefulness have direct effects on their anticipated engagement with a mobile retirement app as well as indirect effects through their intention to adopt the app (financial self‐efficacy and consideration of future consequences only have direct effects). We also find that mobile computing self‐efficacy, prior finance app use, and perceived ease of use only have indirect effects through consumers’ intention to adopt the app. Notably, the association between adoption intentions and anticipated engagement is stronger for those closer to retirement.
Publisher: Emerald
Date: 30-08-2021
DOI: 10.1108/JSTP-09-2020-0220
Abstract: The purpose of this paper is to explore why and how sharing economy users switch from consumer (e.g. Airbnb guest) to provider (e.g. Airbnb host), and how this helps enrich self-determination theory. The authors conducted an exploratory study with users who had been consumers (i.e. Airbnb guests) and had switched to being providers (i.e. Airbnb hosts). Consumers switch to being providers across four phases: “catalysts”, “enablers”, “drivers” and “glue”. The authors identify various extrinsic and intrinsic motivations unique to the switch and map these against motivators postulated by self-determination theory. The authors propose a four-phase process through which consumers become providers. The present study enriches self-determination theory by showing how users' psychosocial needs are addressed through a variety of intrinsic and extrinsic factors that are unique to the role switch. The authors further show how the importance of the three key psychosocial self-determination needs varies through the switch process, thus providing a more nuanced understanding of users' drive for self-determination. This study offers several recommendations to help sharing economy platforms improve their processes and communication to encourage a greater number of consumers to switch roles and become providers. These recommendations address two aspects: (1) encouraging consumers to switch roles and become providers (i.e. acquisition) and following this (2) encouraging providers to continue to perform that role (i.e. retention). Much research has investigated why users become consumers (e.g. Airbnb guests) or providers (e.g. Airbnb hosts) in the sharing economy. However, research to date has not fully embraced the two-sided nature of the sharing economy. Therefore, this is the first paper to explore why and how consumers switch roles and become providers in the sharing economy, and how this helps enrich self-determination theory.
Publisher: Emerald
Date: 04-2019
Publisher: Firenze University Press
Date: 12-2018
Publisher: WARC Limited
Date: 24-04-2020
DOI: 10.2501/JAR-2020-009
Publisher: SAGE Publications
Date: 29-11-2021
DOI: 10.1177/18393349211061742
Abstract: Marketing is one of the fastest-growing employment areas within commerce. Most of the growth lies in the role of digital technologies and in promoting sustainability rather than consumerism. However, students with mostly theoretical knowledge, even if in these areas, may not necessarily satisfy this demand, nor will students armed with strategic knowledge that is not required in entry-level jobs. There is increased demand from the marketing industry for job-ready graduates with both technical and multidisciplinary soft skills. Thus, the purpose of this paper is to reflect on the relevance of marketing education in universities in Australia, New Zealand and the Asia-Pacific region. At the beginning of this new decade and following a global health pandemic that has severely impacted the university sector, the time is right for such a reflection. Specifically, we reflect on how we teach and what we teach. Under how we teach, we consider two main issues: online learning and the role of industry certifications. Under what we teach, we consider three main issues: content relevance, soft skills and industry experience. We conclude with key questions for in idual educators and marketing departments, and we provide some recommendations as to how, collectively, we can deal with the question we pose.
Publisher: SAGE Publications
Date: 02-2021
Publisher: Informa UK Limited
Date: 11-11-2020
Publisher: SAGE Publications
Date: 08-2020
DOI: 10.1016/J.AUSMJ.2020.06.012
Abstract: The sharing economy has changed many rules of business. One of those rules is the role of the firm and – importantly – the role of consumers, who can perform two roles and become both providers and consumers, i.e. “prosumers”. Therefore, the key network effect to leveraging the power of the sharing economy is for one-sided users, those who are consumers (e.g., Airbnb guests) or providers (e.g., Airbnb hosts), to add the second role and perform as providers and consumers and become prosumers (e.g., those who are Airbnb guests and hosts). Surprisingly, no studies have investigated this important phenomenon and measured how one-sided users may become prosumers. An online survey of 305 Airbnb users showed that trust and gratitude had a significant positive influence on service providers’ and consumers’ intentions to adopt the respective other role and become prosumers, and that those with high gratitude and trust had the highest intentions to become prosumers. However, consumers and providers differed markedly in how trust and gratitude influenced their intention to become prosumers. This study expands our understanding of trust and gratitude and highlights the potential for sharing platforms to create prosumers from both pools of one-sided users. Furthermore, it also makes a valuable contribution to the prosumer and sharing economy literatures by being the first to empirically measure users’ intentions to become prosumers in the sharing economy. We discuss the implications of the findings for practitioners, and suggest how future research could help leverage the sharing economy.
Publisher: Elsevier BV
Date: 2017
DOI: 10.2139/SSRN.2913352
Publisher: SAGE Publications
Date: 05-2018
DOI: 10.1016/J.AUSMJ.2018.04.004
Abstract: Student engagement in the classroom is well recognised as crucial for student success however, the importance of engaging students beyond the classroom, in the broader university context, is often overlooked. This study examines how students engage with the university through their interactions with other students, conceptualised as ‘social brand engagement’. Orientation events provide opportunities for students to interact in a way that is facilitated by, and relevant to, the university. This study investigates the role of four experiential components (intellectual, affective, behavioural, and sensory experiences) in facilitating social brand engagement and the subsequent effect on word-of-mouth behaviour. We surveyed 223 students across 10 orientation events held at an Australian university. Path analysis indicates that intellectual, sensory and behavioural experiences have a significant impact on social brand engagement, which in turn positively impacts word-of-mouth behaviour. Thus, this study utilises the construct of social brand engagement, establishes its antecedents and outcomes, and demonstrates its relevance for higher education management.
Publisher: Emerald
Date: 06-08-2020
DOI: 10.1108/JOSM-05-2020-0155
Abstract: This paper defines prosumers in light of the COVID-19 crisis and other contexts. It addresses how prosumers helped overcome challenges caused by COVID-19 and is the first paper to develop a taxonomy of prosumers, their differentiating characteristics and the degree to which they are useful in overcoming the challenges of COVID-19. We conducted a literature search of the prosumer literature using the Web of Science and Scopus databases. This study solves a definitional dilemma of prosumers and develops six prosumer archetypes displaying the nuances of prosumers. The study shows that the six prosumer archetypes vary in their usefulness in addressing challenges caused by COVID-19. The findings demonstrate the micro (in idual), meso (organizational) and macro (societal) benefits offered by prosumers in times of crises. This study has some clear implications for the prosumer literature, the services literature and the crisis literature by clarifying the role of prosumers in times of crisis. This paper offers several implications at the micro (in idual), meso (organizational), and macro (societal) levels that are offered by prosumers in times of crises. The benefits of prosumers afford in iduals, service practitioners and other organizations ways to remain resilient and strong in the face of significant crises such as COVID-19. This paper makes three specific contributions. First, it contributes to the service literature by highlighting the role and value of prosumers in crises, an area currently under-researched. Secondly, it developed six prosumer archetypes displaying the nuances of prosumers, contributing to the prosumer literature by sharpening the focus of this versatile phenomenon and demonstrating the differential value of each type of prosumer in times of crises. Lastly, the study advances the prosumer literature by resolving the definitional dilemma of prosumers and by providing a broad, yet specific definition of prosumers that captures the different perspectives evident in the prosumer literature.
Publisher: Elsevier BV
Date: 06-2019
Publisher: Emerald
Date: 07-10-2019
Abstract: Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active engagement behavior of social media users. Facebook Insights and NCapture are used to extract data from the Facebook pages of 12 wine brands over a 12-month period. A multivariate linear regression analysis investigates the effects of content on consuming, contributing and creating engagement behavior. Results reveal distinct effects of rational and emotional appeals on social media engagement behavior. Rational appeals in social media have a superior effect in terms of facilitating active and passive engagement among social media users, whereas emotional appeals facilitate passive rather than highly active engagement behavior, despite the social and interactive nature of the digital media landscape. Results contribute directly to understanding engagement and customer experience with social media. Further theoretical and empirical examination in this area will aid in understanding the dynamic nature of the levels of engagement within social media. Findings provide managers and practitioners with guidelines and opportunities for strategic development of social media content to enhance engagement among consumers in a social media forum. This study is one of the first to empirically examine the construct of social media engagement behavior. It extends the utility of dual processing theory to demonstrate how rational and emotional message appeals result in online engagement.
Publisher: Informa UK Limited
Date: 23-12-2016
Publisher: Emerald
Date: 13-03-2017
DOI: 10.1108/IJWBR-04-2016-0013
Abstract: This study aims to use social media data to identify brand communication strategies on Facebook. The analysis uncovers trends and statistics regarding engagement rates. This research leads to the development of a future research agenda for social media and engagement research. The Facebook Insights data of 12 wine brands over a 12-month period informed this study. Descriptive analysis was undertaken to examine the social media communication strategies of these brands. The impact of these strategies on engagement metrics is also examined. The findings demonstrate a low rate of engagement among the users of the wine brand Facebook pages. A majority of Facebook fans rarely engage with the brands. The results demonstrate that user engagement varies depending on the day of the week and hour of the day of the brand post. Wine brands can use these findings as a guideline for effective practice and as a benchmarking tool for assessing their social media performance. The paper provides implications for marketing scholars through the development of a future research agenda related to social media, customer engagement and wine marketing. This paper fulfils an identified need by offering practical advice to wine producers on the necessity to explore and understand social media strategy and customer engagement characteristics.
Publisher: Informa UK Limited
Date: 29-09-2023
Publisher: Elsevier BV
Date: 12-2017
Publisher: Emerald
Date: 04-06-2020
Abstract: Drawing upon the evolutionary psychology perspective, the current research aims to investigate the conditions under which power (high vs low) and emotion (pride vs gratitude) can influence consumers to purchase products for others via two fundamental motives (the signaling and affiliative motives). Three experiments are conducted. Study 1 demonstrates that consumers with high (low) power are more likely to choose a wine promoted with pride (gratitude) appeals. Study 2 shows that consumers in the high- (low-) power condition report a higher willingness to pay for a wine promoted with pride (gratitude) appeals. Study 3 replicates the findings of Study 2 using a different product advertisement (chocolate bars). This study provides concrete empirical evidence that powerful consumers experiencing pride will engage in gift giving because of an increased signaling motive. In contrast, powerless consumers experiencing gratitude will engage in gift giving because of an increased affiliative motive. This study explores the context of gift giving using wine and chocolate bars as the products. It would thus be of interest to examine and extend the effects in motivating other prosocial behaviors such as donating and volunteering. The findings suggest how different states of power can be temporarily and purposively triggered and matched with the desired emotional appeals within adverting messages to increase persuasion. This study illustrates a novel mechanism for gift giving from the evolutionary psychology perspective by showing that gift giving can be motivated by two distinct pathways – affiliative and signaling motives. Further, it tests how the interactive effects of power (high vs low) and emotion (pride vs gratitude) can activate such motives.
Publisher: Elsevier BV
Date: 08-2019
Publisher: Emerald
Date: 29-11-2021
DOI: 10.1108/IJBM-09-2021-0417
Abstract: The objective of this study is to provide a systematic review of the literature on artificial intelligence (AI) in customer-facing financial services, providing an overview of explored contexts and research foci, identifying gaps in the literature and setting a comprehensive agenda for future research. Combining database (i.e. Scopus, Web of Science, EBSCO, ScienceDirect) and manual journal search, the authors identify 90 articles published in Australian Business Deans Council (ABDC) journals for investigation, using the TCCM (Theory, Context, Characteristics and Methodology) framework. The results indicate a split between data-driven and theory-driven research, with most studies either adopting an experimental research design focused on testing the accuracy and performance of AI algorithms to assist with credit scoring or investigating AI consumer adoption behaviors in a banking context. The authors call for more research building overarching theories or extending existing theoretical perspectives, such as actor networks. More empirical research is required, especially focusing on consumers' financial behaviors as well as the role of regulation, ethics and policy concerned with AI in financial service contexts, such as insurance or pensions. The review focuses on AI in customer-facing financial services. Future work may want to investigate back-office and operations contexts. The authors are the first to systematically synthesize the literature on the use of AI in customer-facing financial services, offering a valuable agenda for future research.
No related grants have been discovered for Rebecca Dolan.