Publication
REIMAGINING CAREERS IN UNPROPITIOUS CREATIVE FIELDS THROUGH THE META-CREATIVITY OF ALTERNATIVE CREATIVITY: IMPLICATIONS FOR THE MUSIC INDUSTRY
Publisher:
Vilnius Gediminas Technical University
Date:
18-04-2023
DOI:
10.3846/CS.2023.14916
Abstract: Work by Abraham Maslow and others has proposed that a reasonable degree of fulfilment of various human needs is required for an in idual to experience positive wellbeing. Given that an in idual’s occupation provides vital financial, social, emotional, and cognitive resources, it is a key determinant of the degree to which their human needs are fulfilled. Some fields of work, such as music, can be described as unpropitious due to the unfavorable conditions awaiting skilled creators who seek to establish a full-time career consequently, the human needs of such in iduals may remain compromised. Alternative creativity is proposed as a type of meta-creativity that supports creative approaches to creative practice, and offers a new conceptual approach to careers in unpropitious creative fields. Alternative creativity provides hope for the many highly skilled musicians who exist in a state of perpetual career uncertainty, freeing them from the heavy burden of unrealistic expectations and the ensuing sense of failure that emerges when these expectations cannot be met. Ultimately, alternative creativity offers musicians the opportunity to reconceptualize and develop their creative practice while maintaining positive wellbeing through the fulfilment of their human needs.