ORCID Profile
0000-0003-2698-6552
Current Organisations
Queensland University of Technology
,
University of Economics Ho Chi Minh City
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Publisher: Inderscience Publishers
Date: 2023
Publisher: Springer Science and Business Media LLC
Date: 23-01-2023
Publisher: Elsevier BV
Date: 11-2020
Publisher: Springer Science and Business Media LLC
Date: 10-02-2022
DOI: 10.1007/S10462-022-10142-3
Abstract: An efficient store layout presents merchandise to attract customer attention and encourages customers to walk down more aisles which exposes them to more merchandise, which has been shown to be positively correlated with the sales. It is one of the most effective in-store marketing tactics which can directly influence customer decisions to boost store sales and profitability. The recent development of Artificial Intelligence techniques, especially with its sub-fields in Computer Vision and Deep Learning, has enabled retail stores to take advantage of existing CCTV infrastructure to extract in-store customer and business insights. This research aims to conduct a comprehensive review on existing approaches in store layout design and modern AI techniques that can be utilized in the layout design task. Based on this review, we propose an AI-powered store layout design framework. This framework applies advanced AI and data analysis techniques on top of existing CCTV video surveillance infrastructure to understand, predict and suggest a better store layout.
Publisher: Springer Science and Business Media LLC
Date: 10-08-2021
Publisher: Elsevier BV
Date: 08-2021
Publisher: Springer Science and Business Media LLC
Date: 27-05-2021
Publisher: Emerald
Date: 07-12-2022
DOI: 10.1108/JHTI-04-2022-0146
Abstract: This study aims to extend the theory of planned behavior (TPB) model with additional factors such as perceived risk, knowledge of COVID-19, social media reviews, destination image and past experience to analyze what influences the travel destination intentions of young people. An online survey of young people was conducted, and SPSS 20.0 and Smart-PLS (Partial Least Squares) 3.0 software were used to evaluate the measurement and structural models. The study uses the extended TPB (Ajzen, 1991) to build on the factors affecting the selection of tourist destinations in relation to the risk perception of COVID-19, past experiences and images of destinations when traveling after the pandemic. This study demonstrates the feasibility of applying the TPB framework and protection motivation theory (PMT) elements to people planning to visit a travel destination in the immediate wake of a public health emergency such as the COVID-19 pandemic. It explains the factors influencing tourists' intentions to visit during and after the pandemic. COVID-19 awareness and previous travel experiences influence post-pandemic travel decisions. This research result will help build motivation and confidence for local tourism businesses regarding the rapid recovery of the industry among young people. However, businesses need to vigorously promote safety and adapt tourism services to suit the new post-pandemic situation. The results of this study can help tourism businesses understand why young people may be hesitant to come to their localities for tourism so they can come up with a suitable development strategy to attract tourists. This study expands on the framework of the TPB to explore additional factors that positively influence youth travel, and the barriers that concern them. It also provides data on the novel context of tourism in the post-pandemic era.
Publisher: Ho Chi Minh City Open University
Date: 14-08-2021
DOI: 10.46223/HCMCOUJS.ECON.EN.11.2.1799.2021
Abstract: In recent times, Fintech has developed rapidly along with the development of technology. The Covid-19 lockdown has created a huge opportunity in terms of increasing the number of users, and users’ experience. Previous studies have shown a number of factors affecting the use of financial technology services. However, what are the factors that are caused by the Covid-19 epidemic, and the ability to enhance competitive advantage and retain users is still lacking. Data were collected in Vietnam, comprising 247 respondents, and the SEM model was used to predict the effects. This study shows that users' users’ beliefs, security and privacy, web design of Fintech services, customer value, and attachment anxiety during prolonged lockdown without a feasible solution to date increase intention to adopt Fintech. Both theoretical and practical applications were discussed in this study.
Publisher: Emerald
Date: 19-01-2020
DOI: 10.1108/SJME-05-2020-0086
Abstract: The purpose of this paper is threefold. First, it aims to clarify the moderating role of self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between brand love and brand loyalty. Second, the study proposes modeling the mediation role of brand love and outlining how SE and SNI affect the consumer-brand relationship. Finally, the study explores the impact of brand love on brand loyalty: the moderating role of self-esteem and social influences, as the literature regarding this is still lacking. Data were collected via an online survey, which yielded 218 responses. Structural equation modeling was used to predict the research model. The findings indicate that both SE and SNI mediate the relationship between brand love and brand loyalty. Additionally, consumers love the focal brands positively relates to SE and SNI. In return, SE and SNI lead to brand loyalty. The tight relationship of SE and SNI affects the connection between brand love and brand loyalty. The data has been collected in Vietnam, which creates a limitation regarding the study’s cross-cultural nature and the economic context. Thus, the study should be conducted in different cultures and economies (both developing and developed countries) to enhance the generalizability in consumer-brand relationships. Brand managers should conduct more advertising in brand communities to enhance the influence of SNI and emphasize unique features of the brands, to attract consumers through the overlap of SE. The findings can contribute to enhancing unique brand identity and self-motivation will increase consumer loyalty, increasing the revenue of a specific brand. Moreover, as acceptable peers contribute to making purchase decisions, boosting the brand community will maintain current consumers and attract additional potential consumers from the current consumer relationships. This study contributes to consumer psychology by indicating both SNI and SE as the mediators in the relationship between brand love and brand loyalty and how the consumer-brand relationship can be enabled.
Publisher: Informa UK Limited
Date: 13-02-2023
Publisher: Inderscience Publishers
Date: 2023
Publisher: Inderscience Publishers
Date: 2023
Publisher: Inderscience Publishers
Date: 2023
No related grants have been discovered for Minh Le.