Effects of current and plain cigarette package design on smokers cigarette evaluation

Funding Activity

Website
http://purl.org/au-research/grants/nhmrc/623203

Funding Status
Closed

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Funded Activity Summary

This project proposes to better understand the role of cigarette pack design on consumers' judgements that some cigarettes are safer than others. Three experimental studies are proposed, which will evaluate the influence of pack branding and colours, the potential impact of plain packaging, and the effect of larger size health warnings on consumer perceptions of cigarette health risks.

Funded Activity Details

Start Date: 01-01-2010

End Date: 01-01-2015

Funding Scheme: NHMRC Project Grants

Funding Amount: $654,339.00

Funder: National Health and Medical Research Council

Research Topics

ANZSRC Field of Research (FoR)

Health Promotion

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

chronic disease | consumer information | packaging and labeling | premature death | public health policy | tobacco control

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