A population based communication strategy to optimise colorectal cancer screening behaviour in Australia.

Funded Activity Summary

There is good evidence that population screening, based on the detection of blood in faeces, is effective in reducing deaths from bowel cancer (CRC) by around 30-40%. The process depends on the use of a simple faecal occult blood test (FOBT) to identify those who need a more complex and costly test (colonoscopy), which is capable of accurately detecting curable cancers and precancers so that they can be removed. If we are to reduce deaths from CRC at the population level, we must have an effective way of encouraging as many people as possible to do FOBT tests. While much has been learnt about how to offer screening from experience with programs for breast and cervical cancer, CRC screening involves different behavioural, psychological and social issues. We need to better understand how these factors influence participation in CRC screening. We plan a series of studies that will lead to improvements in participation in CRC screening programs: a) a survey of a randomly selected group of the general population to measure a range of behavioural features that are of importance to CRC screening, especially as they relate to participation. b) an offer of FOBTscreening to those invited to complete the survey, to match population characteristics with intentions and actual participation, c) on the basis of these studies, to design new screening program strategies, especially in relation to the communication of messages to encourage community participation, d) to test the effectiveness of the new communication strategies by offering FOBT screening to another randomly selected group from the general population. This will allow us to optimise the delivery of messages that encourage participation. If we can design a better communication strategy that achieves an increase in screening participation and has minimum cost implications, we will substantially reduce the number of deaths from CRC in Australia.

Funded Activity Details

Start Date: 01-01-2005

End Date: 01-01-2007

Funding Scheme: NHMRC Project Grants

Funding Amount: $532,425.00

Funder: National Health and Medical Research Council

Research Topics

ANZSRC Field of Research (FoR)

Preventive Medicine

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

behaviour | behaviour change | cancer prevention | colorectal cancer | colorectal cancer prevention and treatment | communication | faecal occult blood test | participation | population screening | screening

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