Ringing Pavlov’s Bell – Using conditioning tasks to enhance physical activity and reduce cardiovascular disease

Funding Activity

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Funded Activity Summary

The aim of this project is examine an innovative technique to increase the effectiveness of web-based physical activity interventions that can reduce cardiovascular disease risk across large populations at a low cost. Using games and puzzles, we want to influence people’s feelings about being active by connecting it with something they feel positively about (e.g., vacation spots, cute animals). This technique is often used in advertising, but has never been applied to increase physical activity.

Funded Activity Details

Start Date: 01-01-2016

End Date: 01-01-2020

Funding Scheme: Early Career Fellowships

Funding Amount: $314,644.00

Funder: National Health and Medical Research Council

Research Topics

ANZSRC Field of Research (FoR)

Health, Clinical and Counselling Psychology

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

attitudes | behaviour change | cardiovascular disease prevention | motivation | physical activity