Identifying levels and types of emotion that maximise effectiveness of anti-smoking ads, especially in low SES smokers

Funding Activity

Website
http://purl.org/au-research/grants/nhmrc/1016419

Funding Status
Closed

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Funded Activity Summary

Seizing the rare opportunity presented by well funded anti-tobacco media campaigns in Victoria over 2011-13, this research aims to investigate the optimum strength and type of emotion evoked by anti-smoking ads by examining smokers responses to a variety of ads. To decide whether campaign messages need to be tailored for disadvantaged groups, this research focuses on whether the impact of emotion in anti-smoking ads is different in disadvantaged smokers as compared to the broader population.

Funded Activity Details

Start Date: 01-01-2011

End Date: 01-01-2015

Funding Scheme: Partnerships

Funding Amount: $371,552.00

Funder: National Health and Medical Research Council

Research Topics

ANZSRC Field of Research (FoR)

Health Promotion

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

health education | health promotion | smoking | socioeconomic status | substance abuse

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