�Percent Daily Intake� versus �Equivalent Walking Time�: making sense of the kilojoules on food and drink labels

Funding Activity

Website
http://purl.org/au-research/grants/nhmrc/1011417

Funding Status
Closed

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Funded Activity Summary

We have already established through a series of eight qualitative focus groups plus a pilot survey using a convenience sample that the Equivalent Walking Time (EWT) food label is considered more informative, useful, and difficult to ignore than other labelling systems. As such we now seek to test the EWT against other labelling systems in a more objective and robust fashion, using a much larger, representative sample.

Funded Activity Details

Start Date: 01-01-2011

End Date: 01-01-2013

Funding Scheme: NHMRC Project Grants

Funding Amount: $108,350.00

Funder: National Health and Medical Research Council

Research Topics

ANZSRC Field of Research (FoR)

Health Promotion

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

food intake | marketing | nutrition | obesity

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