Mass media and tobacco policies to reduce smoking prevalence

Funding Activity

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Funded Activity Summary

Professor Wakefield's research program will investigate the impact of mass media campaigns and tobacco control policies on reducing population smoking prevalence. Her research will assess the effects of mass media campaigns, especially in low socioeconomic groups, and in low to middle income countries; the effects of plain cigarette packaging on the sensory experience of smoking; and the impact of advanced policies on tobacco marketing and cigarette pack labelling on smoking attitudes and behaviour.

Funded Activity Details

Start Date: 01-01-2011

End Date: 01-01-2015

Funding Scheme: Research Fellowships

Funding Amount: $727,685.00

Funder: National Health and Medical Research Council

Research Topics

ANZSRC Field of Research (FoR)

Health Promotion

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

behaviour change | behavioural science | policy evaluation | tobacco control