Seafood CRC: repositioning Australian farmed Barramundi in the domestic market

Funding Activity

Website
https://www.frdc.com.au/project/2008-79420

Funding Status
Closed

Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the .

Funded Activity Summary

During the past 5 years Australian farmed barramundi production has increased from 2,700 tonnes in 2003/04 to an expected 6,000 tonnes in 2008/09 while average farm gate prices have fallen. This coupled with the current global recession is impacting significantly on the profitability of the barramundi farmers.

There is an opportunity and need to develop and implement a repositioning strategy for the domestic market that enables Australian farmed Baramundi to be differentiated from its competitors and to deliver on consumer expectations for quality and price.

Objectives:
1. To develop, trial and evaluate at least two repositioning strategies for Australian farmed barramundi on the domestic market.
2. At least two ABFA members undertaking consumer driven product and market development activities to support the repositioning strategies

Funded Activity Details

Start Date: 09-11-2009

End Date: 31-07-2012

Funding Scheme: Funding Scheme not available

Funding Amount: $284,000.00

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Aquaculture | Consumer | Market opportunities | Price & quality | Profitability

Related Links