SCRC: Phase 2 Love Australian Prawns: Stakeholder Evaluation

Funding Activity

Website
https://www.frdc.com.au/project/2012-77481

Funding Status
Closed

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Funded Activity Summary

This project forms a sub-component of an existing project - the LAP Phase 2 activation. In brief this project forms the evaluation component of that project and will evaluate the impact of the Phase 2 campaign on consumers, retailers and industry. The evaluation of the Phase 1 campaign provided a foundation for making minor changes to the campaign collateral as reflected in the Phase 2 campaign. In addition the Phase 1 evaluation highlighted improvements for subsequent evaluations. This evaluation will provide a foundation for evaluating those changes to both campaign collateral and the evaluation methodology to be incorporated in future campaigns.

Funded Activity Details

Start Date: 02-02-2015

End Date: 29-05-2015

Funding Scheme: Funding Scheme not available

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Marketing | Stakeholder

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