RAC QLD: Queensland Seafood Marketing Symposium

Funded Activity Summary

Although a $2.7 billion industry,the Australian Seafood lags behind otherp rimary producers in its ability to centrally organise, market and represent itself to consumers,regulators and the general public. There remains a strong need for seafood producers (fishers and farmers) to understand the curren seafood market, supply chainand advances in product development and marketing. A marketing symposium would provide industry with an update on the current trends and approaches, it would further benefit industry by benefit industry by: 1. Informing participants how effective marketing works 2. Inspiring participants with practical examples of effective marketing they could apply at a sector, category or company level. 3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill 4. Identify and explain new marketing channels and the opportunities they present 5. Demonstrating how to incorporate a systematic approach to developing a brand 6. Identifying meaningful and distinct consumer markets through market segmentation It is clear that the priority audience for the symposium are fishers and farmers looking to improve their profitabulity

Objectives:
1. Create and promte a 1 day marketing symposium

Funded Activity Details

Start Date: 30-12-2016

End Date: 31-07-2017

Funding Scheme: Funding Scheme not available

Funding Amount: $40,000.00

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Communications | Conference | Consumer | Education | Market opportunities | Marketing | RAC QLD | Social Licence | Sustainability | Symposium

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