Digital communications - FRDC Electronic newsletter and content

Funding Activity

Website
https://www.frdc.com.au/project/2015-507

Funding Status
Closed

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Funded Activity Summary

It is clear that just providing access to base line data and research reports is not what end users (industry, opinion leaders (journalists and chefs), and consumers) are after, rather the feedback is that they need material compiled, synthesised and analysed for them.

The FRDC will implement two phases of activities targeting industry and opinion leaders; and secondly consumers. The first phase will focus on presenting information in an easy accessible format. The second aims to deliver the key messages to consumers via the media and in particular regular digital content.

Objectives:
1. Develop an effective electronic newsletter format to extend and engage end users in particular food service, media and seafood consumers
2. Establish and grow the audience for the electronic newsletter to 5000 subscribers

Funded Activity Details

Start Date: 01-04-2016

End Date: 31-12-2017

Funding Scheme: Funding Scheme not available

Funding Amount: $157,999.86

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Communications | Consumer | Data | Media | Publication

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