Linkage - International - Grant ID: LX0881890

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LX0881890

Funding Status
Closed

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Funded Activity Summary

Response style heterogeneity in empirical marketing research. This study aims to improve the validity of empirical studies by accounting for different ways in which respondents answer questionnaires (response styles) while analysing the data. Response styles have been shown to depend on the cultural background of respondents. This work therefore is of particular importance in Australia given the large number of cultural backgrounds residents come from. The proposed method will be empirically tested in the context of surveys investigating sustainable tourism, public acceptance of alternative water sources and volunteering, three areas which are central to maintaining Australia's environmental sustainability and providing social and environmental services which are not covered by the commercial sector.

Funded Activity Details

Start Date: 01-01-2008

End Date: 31-12-2012

Funding Scheme: Linkage - International

Funding Amount: $40,404.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Applied Statistics | Marketing

ANZSRC Socio-Economic Objective (SEO)

Consumption patterns, population issues and the environment | Tourism | Community services not elsewhere classified |

Other Keywords

Applied Statistics | Community services not elsewhere classified | Consumption patterns, population issues and the environment | Marketing | Marketing And Market Research | Tourism

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