Linkage - International - Grant ID: LX0559628

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LX0559628

Funding Status
Closed

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Funded Activity Summary

Advanced issues in market segmentation research. We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome: - How to pre-assess market segmentation data structure. - How to improve the partitioning. - How to visualize and present the resulting segmentation solutions. - How to generalize the outcomes over multiple periods of time. These tasks represent fundamental methodological research. The scientific significance consequently lies in knowledge development and methodological improvement. Findings will also enable both academic researchers using market segmentation methodology as well as practitioners applying such techniques to significantly improve the quality of their market structure analyses.

Funded Activity Details

Start Date: 13-07-2005

End Date: 31-12-2007

Funding Scheme: Linkage - International

Funding Amount: $22,460.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Business and Management | Applied Statistics | Business And Management Not Elsewhere Classified

ANZSRC Socio-Economic Objective (SEO)

Commercial services not elsewhere classified | Management and productivity issues not elsewhere classified |

Other Keywords

Applied Statistics | Business And Management Not Elsewhere Classified | Business and Management | Commercial services not elsewhere classified | Management and productivity issues not elsewhere classified | Marketing And Market Research

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