Linkage Projects - Grant ID: LP190101051

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP190101051

Funding Status
Active

Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the .

Funded Activity Summary

Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.

Funded Activity Details

Start Date: 18-06-2021

End Date: 17-06-2024

Funding Scheme: Linkage Projects

Funding Amount: $265,949.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Communication Technology and Digital Media Studies | Consumption and Everyday Life | Communication and Media Studies |

ANZSRC Socio-Economic Objective (SEO)

The Media | Expanding Knowledge in Language, Communication and Culture

Other Keywords

Communication Technology and Digital Media Studies | Communication and Media Studies | Consumption and Everyday Life | Expanding Knowledge in Language, Communication and Culture | The Media

Related Links