Linkage Projects - Grant ID: LP150101001

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP150101001

Funding Status
Closed

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Funded Activity Summary

Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasing carbon offsets, (2) identify motivational sub-segments among them, and (3) develop and experimentally test carbon offset offers for domestic flights targeted at these segments. Findings will generalise beyond carbon offsetting for air traffic.

Funded Activity Details

Start Date: 13-01-2016

End Date: 31-12-2020

Funding Scheme: Linkage Projects

Funding Amount: $160,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Tourism Marketing | Tourism

ANZSRC Socio-Economic Objective (SEO)

Expanding Knowledge in Commerce, Management, Tourism and Services | Environment not elsewhere classified |

Other Keywords

Environment not elsewhere classified | Expanding Knowledge in Commerce, Management, Tourism and Services | Tourism | Tourism Marketing

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