Linkage Projects - Grant ID: LP120100249

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP120100249

Funding Status
Closed

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Funded Activity Summary

Testing trade mark law's image of the consumer. An effective trade mark law is vital both to protect consumers and to allow businesses to build brand recognition. This project seeks to put Australian trade mark law on a firmer empirical footing by bringing together experts from psychology, law and marketing to test the law’s assumptions against actual consumer responses.

Funded Activity Details

Start Date: 28-09-2012

End Date: 31-12-2017

Funding Scheme: Linkage Projects

Funding Amount: $250,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Law | Marketing Management (incl. Strategy and Customer Relations) | Decision Making | Intellectual Property Law

ANZSRC Socio-Economic Objective (SEO)

Expanding Knowledge in Commerce, Management, Tourism and Services | Expanding Knowledge in Psychology and Cognitive Sciences | Legal Processes |

Other Keywords

Decision Making | Expanding Knowledge in Commerce, Management, Tourism and Services | Expanding Knowledge in Psychology and Cognitive Sciences | Intellectual Property Law | Law | Legal Processes | Marketing Management (incl. Strategy and Customer Relations)

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