Linkage Projects - Grant ID: LP110100193

Funding Activity

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Funded Activity Summary

How does alcohol sponsorship of sport affect drinking behaviour and attitudes in at risk youth? Implications for public policy and the sport industry. This project responds to national and international research priorities by examining the controversial association between sponsorship of sport by alcohol brands and consumption behaviour in target youth and sportspeople. The research is large scale and multidisciplinary, and will impact policy development and the business of sport in Australia.

Funded Activity Details

Start Date: 17-11-2011

End Date: 30-04-2015

Funding Scheme: Linkage Projects

Funding Amount: $106,000.00

Funder: Australian Research Council