Linkage Projects - Grant ID: LP0991615

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0991615

Funding Status
Closed

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Funded Activity Summary

Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the role that food promotion plays in sub-optimal food choices made by children and their parents. The results of the study will be translated into specific public policy recommendations to assist governments and health agencies in determining appropriate courses of action to promote healthy diets among children and their families.

Funded Activity Details

Start Date: 29-10-2009

End Date: 28-10-2011

Funding Scheme: Linkage Projects

Funding Amount: $105,746.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Advertising And Public Relations | Health Promotion | Public Policy | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Behaviour and health |

Other Keywords

Advertising And Public Relations | Behaviour and health | Health Promotion | Marketing | Public Policy

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