Linkage Projects - Grant ID: LP0989139

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0989139

Funding Status
Closed

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Funded Activity Summary

Fostering pro-environmental behaviour of zoo visitors through strategic communication. A key part of achieving an Environmentally Sustainable Australia is to change human behaviour. Given annual visitation to Australia's zoos of 14.5 million, including about 4.2 million to the partner organisations, there is great potential for zoos to use their experiential platform to foster pro-environmental behaviour. How best to persuade people to change their behaviour, however, is still poorly understood. This research will improve the capacity of zoos to achieve pro-environmental behaviours among their visitors and thus have significant environmental and social benefits. Linking motivational factors with visitors' susceptibility to persuasion will assist any organisation that seeks to foster pro-environmental behaviour.

Funded Activity Details

Start Date: 24-04-2009

End Date: 31-12-2013

Funding Scheme: Linkage Projects

Funding Amount: $314,193.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Tourist Behaviour | Land And Parks Management | Recreation And Leisure Studies | Tourism

ANZSRC Socio-Economic Objective (SEO)

Behavioural and cognitive sciences | Tourism |

Other Keywords

Behavioural and cognitive sciences | Land And Parks Management | Recreation And Leisure Studies | Tourism | Tourist Behaviour

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