Linkage Projects - Grant ID: LP0883729

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0883729

Funding Status
Closed

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Funded Activity Summary

An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the different forms of alcohol promotions, allowing for better monitoring and regulation of alcohol marketing. The key benefit of this project lies in the potential to develop a clear strategy to reduce alcohol-related harm by addressing inappropriate marketing and promotion of alcohol.

Funded Activity Details

Start Date: 01-01-2009

End Date: 31-12-2012

Funding Scheme: Linkage Projects

Funding Amount: $224,239.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Health Promotion | Public Health and Health Services |

ANZSRC Socio-Economic Objective (SEO)

Business ethics | Substance abuse | Behaviour and health

Other Keywords

Behaviour and health | Business ethics | Health Promotion | Marketing And Market Research | Public Health and Health Services | Substance abuse

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