Linkage Projects - Grant ID: LP0882549

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0882549

Funding Status
Closed

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Funded Activity Summary

Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from the donors is likely to result in benefits such as more blood donations for this charity organisation. This would mean better services provided by ARCBS which would mean promoting and maintaining good health among the Australian public.

Funded Activity Details

Start Date: 11-12-2008

End Date: 31-12-2012

Funding Scheme: Linkage Projects

Funding Amount: $56,058.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Advertising And Public Relations | Organisational Planning And Management | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Public health not elsewhere classified | Community services not elsewhere classified |

Other Keywords

Advertising And Public Relations | Community services not elsewhere classified | Marketing | Marketing And Market Research | Organisational Planning And Management | Public health not elsewhere classified

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