Linkage Projects - Grant ID: LP0777006

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0777006

Funding Status
Closed

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Funded Activity Summary

The uses of romance for new demographics and multimedia platforms: A model of media innovation in international women's fiction publishing. The national benefit of this project is both economic and socio-cultural. Economically, it investigates new ways to produce and distribute Australian creative content for local and export markets. It identifies how branch offices of global firms can be creative offices. Culturally, it develops scenarios for maximizing the acceptance, uptake and use of digital technologies by both large-scale publishers and young Australians. It investigates agents along the length of the creative value chain - from authors to audiences - to determine the uses of creative fiction, identifying the features that attract / repel users of published fiction in these genres. Finally it extends the capabilities of users to create their own romance content.

Funded Activity Details

Start Date: 01-07-2007

End Date: 30-06-2010

Funding Scheme: Linkage Projects

Funding Amount: $251,924.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Multimedia | Communication And Media Studies | Professional Creative Writing | Communication and Media Studies |

ANZSRC Socio-Economic Objective (SEO)

Communication services not elsewhere classified |

Other Keywords

Communication And Media Studies | Communication Not Elsewhere Classified | Communication and Media Studies | Communication services not elsewhere classified | Multimedia | Professional Creative Writing | The Media

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