Linkage Projects - Grant ID: LP0669093

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0669093

Funding Status
Closed

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Funded Activity Summary

Conceptualisation and Measurement of Customer Value: An Application to the Timeshare Industry. Timeshare or resort ownership is a growing industry worldwide. There are more than 110 timeshare properties in Australia, most of which are located in regional communities. This research will benefit these communities through the provision of information to enhance and sustain the development of this expanding industry. The information obtained will assist the collaborating organisation in the transformation of the industry, while addressing some of the concerns raised in a 2005 Parliamentary Inquiry. The project examines how consumers obtain value from the timeshare product. The project has the potential to be applied internationally thus providing export opportunities for Australia.

Funded Activity Details

Start Date: 11-01-2007

End Date: 11-01-2010

Funding Scheme: Linkage Projects

Funding Amount: $143,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Hospitality Management | Tourism Marketing | Tourism

ANZSRC Socio-Economic Objective (SEO)

Marketing | Hospitality services |

Other Keywords

Hospitality Management | Hospitality services | Marketing | Marketing And Market Research | Tourism | Tourism Marketing

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