Linkage Projects - Grant ID: LP0668180

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0668180

Funding Status
Closed

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Funded Activity Summary

Communicating Product Value: Responsible Markets and the Australian Consumer. Working towards sustainable patterns of consumption is essential to attaining sustainable development in Australia. The research will add to our understanding of how Australian consumers assess the value of environmentally or socially responsible products. It will reveal the social processes and networks which inform the attitudes and purchasing behaviour concerning these products. By enabling companies to link their socially and environmentally responsible strategies to their core business, the research will facilitate the development of responsible and sustainable markets. Refining the business case for sustainability will lead to a more sustainable development in Australia.

Funded Activity Details

Start Date: 01-06-2006

End Date: 31-12-2011

Funding Scheme: Linkage Projects

Funding Amount: $118,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Organisational Planning And Management | Social Change | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Consumption | Other commercial services |

Other Keywords

Consumption | Marketing | Marketing And Market Research | Organisational Planning And Management | Other commercial services | Social Change

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