Linkage Projects - Grant ID: LP0561507

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0561507

Funding Status
Closed

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Funded Activity Summary

International franchising success factors: A guide for Australian franchise systems. Australia is considered the most 'franchised' nation in the world. With 850 franchisors, it has over three times the number of systems per capita than the United States. However, Australian franchises are small due to the country's limited population, with 60% of systems holding fewer than 30 units. One third of Australian franchisors now operates internationally, however little is known about how they plan and implement their expansion strategies. It appears that franchisors are reacting to approaches made by overseas investors rather than proactively developing international expansion strategies. This research will examine the practices of successful exporters to develop a model of best practice for future activity in the sector.

Funded Activity Details

Start Date: 01-07-2005

End Date: 30-06-2009

Funding Scheme: Linkage Projects

Funding Amount: $60,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Marketing | International Business

ANZSRC Socio-Economic Objective (SEO)

Marketing |

Other Keywords

International Business | Marketing | Marketing And Market Research

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