Linkage Projects - Grant ID: LP0455822

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0455822

Funding Status
Closed

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Funded Activity Summary

Profiling Accurate Segmentation Structures in Rural Communities. The proposed project has two aims - one aim is applied and pertains to Australia's rural community, and a second is methodological and pertains to methods of segmenting populations in a variety of contexts. These aims are 1) to identify a valid basis for segmenting Australia's rural community based on their choice behaviour and individual characteristics; and 2) to develop and test a staged approach for inferring market segments utilising a joint approach which simultaneously accounts for individual characteristics and choice behaviour that is informed by non-parametric classification techniques to account for a variety of sources of heterogeneity, not just preference heterogeneity.

Funded Activity Details

Start Date: 29-03-2005

End Date: 29-09-2008

Funding Scheme: Linkage Projects

Funding Amount: $507,579.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Cross-Sectional Analysis | Marketing And Market Research | Sales And Distribution | Marketing

ANZSRC Socio-Economic Objective (SEO)

Retail trade | Wholesale trade | Marketing |

Other Keywords

Cross-Sectional Analysis | Marketing | Marketing And Market Research | Retail trade | Sales And Distribution | Wholesale trade

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