Linkage Projects - Grant ID: LP0455546

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0455546

Funding Status
Closed

Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the .

Funded Activity Summary

Internet Companies and Consumer Behaviour: A Study of Consumer-Company Identification and Word of Mouth Communication. The emergence of Internet based companies has significantly changed consumer marketplaces within Australia. Companies using Internet related technologies are offering consumers new and better marketplace choices and, in turn, generating new revenue streams. This project seeks to understand the growth of such companies, to investigate the process of Internet related word of mouth communication -- a process on which much of the success of these new companies rests -- and to build decision making tools for companies -- helping them to create, implement and modify strategies that are appropriate for this dynamic environment.

Funded Activity Details

Start Date: 15-12-2004

End Date: 31-12-2007

Funding Scheme: Linkage Projects

Funding Amount: $61,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Advertising And Public Relations | Tourism Marketing | Marketing

ANZSRC Socio-Economic Objective (SEO)

Tourism not elsewhere classified | Marketing |

Other Keywords

Advertising And Public Relations | Communication Not Elsewhere Classified | Marketing | Marketing And Market Research | Tourism Marketing | Tourism not elsewhere classified

Related Links