Linkage Projects - Grant ID: LP0455193

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0455193

Funding Status
Closed

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Funded Activity Summary

Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of PAINTRIGHT, a cooperative of specialist paint retailers. A survey approach will be complemented with extensive qualitative investigation to allow a better understanding and assessment of the effects of experiential retail strategies.

Funded Activity Details

Start Date: 01-05-2005

End Date: 31-05-2009

Funding Scheme: Linkage Projects

Funding Amount: $182,997.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Sales And Distribution | Advertising And Public Relations | Business and Management

ANZSRC Socio-Economic Objective (SEO)

Retail trade |

Other Keywords

Advertising And Public Relations | Business and Management | Marketing And Market Research | Retail trade | Sales And Distribution

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