Linkage Projects - Grant ID: LP0455055

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0455055

Funding Status
Closed

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Funded Activity Summary

The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-regarded industry partner, The Cancer Council NSW. Further, the knowledge gained in the review of existing campaigns, the analysis of literature in theory and practice, and the campaign development and evaluation will greatly enhance our ability to develop cost-effective social marketing campaigns to improve the well-being of Australians.

Funded Activity Details

Start Date: 14-02-2005

End Date: 13-02-2007

Funding Scheme: Linkage Projects

Funding Amount: $300,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Health Promotion | Health, Clinical And Counselling Psychology | Marketing

ANZSRC Socio-Economic Objective (SEO)

Preventive medicine | Health education and promotion | Behaviour and health |

Other Keywords

Behaviour and health | Health Promotion | Health education and promotion | Health, Clinical And Counselling Psychology | Marketing | Marketing And Market Research | Preventive medicine

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