Linkage Projects - Grant ID: LP0453682

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0453682

Funding Status
Closed

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Funded Activity Summary

Attracting volunteers in a multicultural society - managing heterogeneity of volunteering motivations by integrated market structure analysis. Volunteer work generates $42 billion yearly for Australia. However, volunteer-based organisations increasingly face recruiting problems, especially in culturally diverse regions. This project aims at gaining understanding of the volunteering market structure in a multicultural society to enable customized targeting of community subgroups. This will lead to more efficient recruitment strategies and strengthen the volunteering sector to the benefit of Australia. Wollongong City Bushcare will act as Industry Partner because it represents a broad community-based volunteering organisation in a highly multicultural region, and has repeatedly failed to attract volunteers from particular subgroups, thus recognizing the necessity of understanding community subgroups' values and possible volunteering motivations.

Funded Activity Details

Start Date: 15-03-2004

End Date: 14-03-2007

Funding Scheme: Linkage Projects

Funding Amount: $82,829.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Services Not Elsewhere Classified | Marketing

ANZSRC Socio-Economic Objective (SEO)

Ethnicity and multiculturalism | Heritage not elsewhere classified | Living resources (flora and fauna) |

Other Keywords

Ethnicity and multiculturalism | Heritage not elsewhere classified | Living resources (flora and fauna) | Marketing | Marketing And Market Research | Services Not Elsewhere Classified

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