Linkage Projects - Grant ID: LP0348935

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0348935

Funding Status
Closed

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Funded Activity Summary

Turning Under-Used Geo-Referenced Data Sources into Business Success. This project focuses on market segmentation and planning strategy through the development of under-used geo-referenced data sources. Specifically, the project seeks to combine two key market intelligence software tools (Geographical Information Systems (GIS) and Data Mining Systems) with the primary focus being on the Australian automobile industry. Spatial data mining approaches will be used to sift through massive volumes of data, uncover patterns, and generate knowledge through effective database management techniques. This research will open new inter-disciplinary frontiers between marketing and GIS, with the outcomes expected to provide valuable information for decision makers at the academic, industry and governmental levels.

Funded Activity Details

Start Date: 25-08-2003

End Date: 07-03-2007

Funding Scheme: Linkage Projects

Funding Amount: $261,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Business Information Systems (Incl. Data Processing) | Marketing And Market Research | Business And Management Not Elsewhere Classified | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Management and productivity issues not elsewhere classified | Management |

Other Keywords

Business And Management Not Elsewhere Classified | Business Information Systems (Incl. Data Processing) | Management | Management and productivity issues not elsewhere classified | Marketing | Marketing And Market Research

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