Linkage Projects - Grant ID: LP0348403

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0348403

Funding Status
Closed

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Funded Activity Summary

Understanding cross-cultural consumer behaviour and implications for effective segmentation, targeting and positioning of Western Australia as a tourism destination. This research extends a model of cross-cultural consumer behaviour suggested by the first CI (Lee, 2000) that provides richer specification of the antecedents of people's actions than previously suggested models. The model will be compared with these models, which have been successful in Western, but less successful in Eastern, cultures. The model will be tested in the tourism domain to predict intentions and behaviour of potential visitors. Results will be used to improve the effectiveness of Western Australia's tourism marketing. In addition, a method to reduce social desirability bias will be tested, as will two scales measuring aspects of culture.

Funded Activity Details

Start Date: 22-09-2003

End Date: 21-09-2007

Funding Scheme: Linkage Projects

Funding Amount: $250,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Tourist Behaviour | Multicultural, Intercultural And Cross-Cultural Studies | Marketing

ANZSRC Socio-Economic Objective (SEO)

Understanding other countries | Socio-cultural issues |

Other Keywords

Marketing | Marketing And Market Research | Multicultural, Intercultural And Cross-Cultural Studies | Socio-cultural issues | Tourist Behaviour | Understanding other countries

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