Linkage Projects - Grant ID: LP0347857

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0347857

Funding Status
Closed

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Funded Activity Summary

Environmental Interpretation: Towards a globally relevant model for communicating with tourists from culturally diverse backgrounds. Environmental interpretation, a widely accepted approach to communicating with tourists in North America, Latin America and the U.K., is based on communication research undertaken mainly by researchers in western cultures or focused on Anglo-Saxon audiences. This project advances theory and practice by critically examining the relevance of this model for communicating with visitors from a range of cultural backgrounds. Environmental messages, communication media and the application of environmental interpretation principles are experimentally manipulated to evaluate their relative effectiveness in communicating with international and domestic visitors from culturally and ethnically diverse backgrounds, as a basis for refining the model for wider application.

Funded Activity Details

Start Date: 24-02-2003

End Date: 31-12-2006

Funding Scheme: Linkage Projects

Funding Amount: $69,099.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Tourist Behaviour | Land And Parks Management | Tourism Management | Tourism

ANZSRC Socio-Economic Objective (SEO)

Socio-cultural issues | Tourism infrastructure development |

Other Keywords

Land And Parks Management | Socio-cultural issues | Tourism | Tourism Management | Tourism infrastructure development | Tourist Behaviour

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