Linkage Projects - Grant ID: LP0219276

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0219276

Funding Status
Closed

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Funded Activity Summary

A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting. Investigates the consumer-adoption process (knowledge, persuasion, decision, implementation, and confirmation) for an exercise training service in a retirement village. This project will evaluate the psychological and physical impacts of the new exercise service. From a consumer behaviour perspective it will examine behavioural outcomes (adoption vs non-adoption), as well as the individual differences that distinguish adopters from non-adopters. Finally, it will examine customer intentions (i.e. intention to stay, intention to recommend). The project will establish the product/service effectiveness and acceptability in Australia, as well as the marketing potential of the program for Australian retirement villages in general.

Funded Activity Details

Start Date: 14-10-2002

End Date: 31-12-2004

Funding Scheme: Linkage Projects

Funding Amount: $110,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Organisational Planning And Management | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Health related to ageing | Behaviour and health |

Other Keywords

Behaviour and health | Health related to ageing | Marketing | Marketing And Market Research | Organisational Planning And Management

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