Linkage Projects - Grant ID: LP0209699

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/LP0209699

Funding Status
Closed

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Funded Activity Summary

Personality or Context: A study of innovation and adoption in agriculture. Consumer behaviour theory suggests that most farmers should be highly motivated, discriminating purchasers of agricultural technology. This suggests that most farmers can be innovators and therefore, differences in farmers' adoption behaviour reflect real differences in farming contexts and experiences. This project will test a consumer behaviour model of innovation adoption in agriculture using horticulure as a case study. The project will assist agencies working in this area to develop a better understanding of the principles governing the adoption of agricultural innovations and provide more effective extension programs.

Funded Activity Details

Start Date: 07-01-2002

End Date: 31-12-2004

Funding Scheme: Linkage Projects

Funding Amount: $217,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Agriculture, Land and Farm Management | Farm Management, Rural Management And Agribusiness | Agricultural Economics

ANZSRC Socio-Economic Objective (SEO)

Economic issues not elsewhere classified | Stone fruit |

Other Keywords

Agricultural Economics | Agriculture, Land and Farm Management | Economic issues not elsewhere classified | Farm Management, Rural Management And Agribusiness | Marketing And Market Research | Stone fruit

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